- Communication Skills
- Public Speaking
- Digital Marketing
- Customer Segmentation
What you’ll be doing...
The Manager of MarComCRM is responsible for the creative strategy, design, and final asset development for direct-to-customer Verizon communications. You will be lead creative across a wide variety of priority programs throughout the customer lifecycle. This individual will interface and collaborate with the Consumer Group Business Unit to align on strategies that drive brand consistency across multiple customer touch points and CRM vehicles. You will be responsible for building creative that is thoughtfully integrated with other branded elements and represents best in class direct response practices. This individual will lead a 360 creative view for all campaign elements delivered through channels such as email, direct mail, mobile push notifications and SMS/MMS. You will manage agency/client relationship; delivering programs that are on time, within budget, and ensures messaging aligns with overarching strategy. The MarCom CRM Manager will participate in creative reviews/present concepts to leadership, must be highly communicable and thrives in a fast-paced, dynamic environment.
Leads Creative Development for Consumer CRM Touchpoints - from point of creative brief and design to final delivery of proofed assets to the Business Unit.
Manages Creative review process for all campaign assets. Confidently presents concepts, sells/defends creative work/proposals to stakeholders at various levels.
Partners with Agency team to ensure schedules/budgets are met and that creative execution elevates the customer experience.
Collaborates with multiple stakeholders across the Business Unit and CMO to deliver campaigns that fulfill the needs of the business, brand and consumer.
Knowledge on customer segmentation, test strategies, and campaign results to proactively make recommendations of future creative execution.
What we’re looking for...
You'll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience in MarCom, CRM, Agency Management, Digital Marketing.
Knowledge of integrated marketing principles.
Knowledge of marketing best practices; tailoring creative and messaging to unique customer segments.
Ability to write briefs; work closely with all disciplines within the agency/client creative development process.
Even better if you have:
Ability to deliver premier customer experiences through multiple CRM touchpoints and marketing channels.
Ability to take smart risks; defends work and makes strategic decisions.
Excellent interpersonal, verbal and written communication skills, including presentations to leadership and public speaking.
Ability to work in a flexible, dynamic and fast-paced environment.
Committed to upholding the Verizon Brand, culture and credo.
Capability to be an ambassador for the marketing department objectives and point of view on the Company’s brand and its visual and verbal brand identity.
Creative Problem Solving - ability to analyze information from various sources and extract key messages.
Experience in all things CRM – knowledge of segmentation/targeting, creative execution, creative testing.
When you join Verizon...
You’ll have the power to go beyond – doing the work that’s transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you’ll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we’ll go far.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.