Marketing Specialist

Palm Beach Tan Inc. - Coppell, TX3.4

Palm Beach Tan is the nation’s largest chains of tanning salons, with over 200 corporate-owned stores in 14 states and over 200 franchise locations nationwide. We are currently seeking an experienced Marketing professional to support our corporate locations. This position is located at our corporate office in Coppell, TX.


The Marketing Specialist will facilitate and support various store promotions and events for Palm Beach Tan and Planet Tan brands. The position will act as a liaison between the store teams and marketing agency to communicate brand promotions and offer details, execute store communications, promotional directions and reporting. This is a full-time position.

Ensure creative campaign marketing materials (print, digital, social channels, media, p.o.p.) undergo regular review and adhere to brand and legal guidelines

Support the sales/field team on program development, store needs, and implementation

Analyze data/track sales to determine campaign efficiency and results

Implementation and management of promotional offers in the store Point of Sale system for 14 markets

Oversee marketing collateral updates including inventory/fulfillment and store ordering processes for both brands
Facilitate Social Media/Local Listing Questions, Updates and Customer Feedback

Produce and order local store marketing materials for store events, recruitment, grand openings etc. (flyers, giveaways, banners)
Assist with sponsorship/partnership/Brand Ambassador and Sweepstakes execution plan materials
Update all pricing tools (brand websites, store tablets, sales books)
Assist with Product and Salon Supplies (damages, defectives)
Assist with competitive marketing strategies

2-3 years of Marketing experience related to the above

A Bachelors Degree in Marketing, Communications or equivalent experience

Experience with a multi chain retail environment a plus

Excellent communication skills (verbal and written), customer focused, and professionalism are required

Working knowledge of Microsoft Word, Excel, Outlook, Power Point, Adobe Acrobat and Google Platforms is necessary

Strong organization, detail oriented and prioritization skills
Palm Beach Tan offers excellent benefits, including a casual, fun work environment. We offer an excellent health and welfare benefits package, including medical, dental, life, vision, flexible spending accounts, 401k, generous time off plans, and free tanning.

An equal opportunity employer- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected Veteran status, or any other characteristic protected by law.