Full Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Department: 05 - 06 - Product / Brand Management
Date Published: 23-Aug-2021
Job Type: Regular
Description & Requirements
The Lunchables Senior Associate Brand Manager will be responsible for leading cross-functional business teams in the planning- execution and analysis of various business initiatives related to communications- products- pricing- promotion- and packaging. A Senior Associate Brand Manager gains broad exposure to all functional activities on the Lunchables business including Consumer Insights- New Products- Sales- Operations- and Finance- which results in strengthened marketing fundamentals and a holistic approach to driving business growth. Demonstrating excellence in these areas will lead to future progression on a general management career path. This position directly interacts with the field- customers- cross-functional representation- and is a key member of the marketing team.
Owns the P&L and understands the key leavers to increase profit
Leads 360 marketing campaign development & execution with cross functional agency team for the Lunchables Brand Renovation
Works across multi-channels to develop pragmatic solutions for retail partners and consumers
Provides field sales the tools and materials they need to achieve sales objectives
Closely monitors and analyzes sales volumes- market share trends and competitive activity
Performs in-depth analysis and reporting of multi-channel marketing- promotional campaigns and programs to optimize their performance
Leads end to end business processes with cross functional partners
Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development- production planning- trade promotion- sales- market research- consultants and advertising agencies)
Bachelor’s Degree in Business- Marketing- or related field; MBA with Marketing emphasis preferred
5 to 7 years of experience (2 years in marketing- product management- or brand management preferred)
Strong numerical and analytical skill set with ability to interpret quantitative data and perform detailed trend analysis utilizing raw volume data.
Outstanding verbal- written and interpersonal communications skills with a proven ability to work collaboratively with product development and sales.
Ability to handle simultaneous projects and deliver within agreed upon time frames.
Experience in marketing plan development: situation assessment- strategy- and tactical plan development.
Strong organizational and project management skills.
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity