Mamahuhu, a San Francisco-based restaurant and CPG company founded to create happier and healthier communities by spreading the joy of Chinese-American fare, seeks a talented, growth-focused Social Media Coordinator to film & edit content for our social media platforms.
REPORTS TO: Associate Marketing Manager
RESPONSIBILITIES
- Film & edit photo and video content to be posted to TikTok, Instagram, and/or Youtube Shorts, to promote and drive engagement with Mamahuhu’s direct-to-consumer brand, Bay Area restaurants, and community events
- Uphold Mamahuhu’s established presence on social media with a combination of in-house created content and paid creator relationships
- Become a representative of Mamahuhu’s brand, by embodying the Mamahuhu brand voice and values and using your talents to grow our community and position Mamahuhu as a relevant, engaging brand in the video-based social media landscape
- Coordinate with the Content Strategist to execute a content strategy that grows our community and positions Mamahuhu as an engaging brand that’s worth paying attention to
- Identify emerging trends in order to act quickly to drive eyeballs, grow engagement, and increase community size within established and up-and-coming social platforms
- Work with Mamahuhu management team to define and execute on our influencer strategy
- Identify and liaise with relevant influencers, identifying clear expectations for deliverables, negotiating fair rates for content, and ensuring the relevant agreements are in place
- Build short-term and lasting relationships with influencers and micro-influencers that generate relevancy, awareness, and lasting brand equity
- Manage engagement of Mamahuhu’s online community by reposting stories, answering DMs, and responding to comments
- Use data and analytics to determine the success of video content and make recommendations for future content development
- Analyze ROI for social campaigns and influencer relationships
QUALIFICATIONS
- Tasteful, fluent and design-driven videography and photography skills, including masterful video editing
- Extensive knowledge and 1-2 years of executional success with TikTok, Instagram Reels, and Youtube Shorts platforms and companion apps
- A deep passion for storytelling via short-form video formats
- Strong entrepreneurial drive and sense of ownership
- Savors the opportunity to get in front of the camera or behind the mic
- History of creating engaging and well-performing content, whether for yourself or a brand
- Always having your finger on the pulse of the next trends in social media and food spaces, and possesses a strong ability to storyboard and create content quickly to keep ahead of the curve - and the ability to discern which trends and practices align with our values and voice. Lives and breath the sub-cultures of TikTok and other relevant platforms
- Has a passion for food, and for Mamahuhu’s mission to make it easy for people to fall in love with Chinese-American cuisine all over again
- Willingness and ability to ‘roll up your sleeves’ and get things done independently
NICE-TO-HAVES
- Experience working with direct-to-consumer brands or restaurants on social media
- Experience creating content that performs well with both millennial (25-34) and Gen Z (18-24) audiences
- Familiarity with Bay Area influencer scene
- Holds an existing position in the foodie/recipe development influencer community
- Graphic design experience
LOCATION
This is a hybrid position with in-person work at our kitchens and restaurants in San Francisco 2-3 days per week. We have a flexible work culture and can accommodate occasional fully remote work (e.g., for travel).
BENEFITS, & PERKS
- Part-time position
- $1,000 / year wellness and fitness stipend
- Unlimited sick days
- A collaborative, friendly work environment and co-workers passionate about spreading the joy of Chinese-American fare
ABOUT MAMAHUHU
Mamahuhu is a restaurant and CPG food company founded by Anmao Sun, Ben Moore and Brandon Jew, executive chef and owner of Mister Jiu’s, a Michelin-star Chinese-American restaurant in the heart of San Francisco.
At Mamahuhu, we’re built around the idea that food brings people, communities and cultures together through the joy of shared tradition. We envision a future in which delicious, affordable, sustainably-sourced food is the norm and Chinese-American cuisine plays a central role. This is a future in which happy and healthy diners are enjoying Mamahuhu as part of their weekly dining routine.
We launched our first fast-casual restaurant in the Inner Richmond in 2020; since then, we’ve expanded to three San Francisco locations and are in the nascent stages of launching our CPG brand online and in grocery stores. If you’re a driven professional who loves Chinese-American food and is excited to build a category-changing brand: we’d love to chat.
Mamahuhu is an equal-opportunity employer. We encourage applications from candidates of all backgrounds
Job Type: Part-time
Pay: $30.00 - $45.00 per hour
Expected hours: 20 – 30 per week
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Work Location: Hybrid remote in San Francisco, CA 94118
