Marketing Specialist

Blue Force Gear, Inc. - Pooler, GA

Full-time

Marketing Specialist

Blue Force Gear is proud to design and manufacture the world’s lightest and most cutting edge military equipment – all made here in the USA! We have a dedicated team committed to the mission of our nation’s armed service, law enforcement, prepared citizen, and sporting enthusiast. Also important to our company culture is the spirit of “Always Better” – a quest for constant improvement both in the workplace and in your personal lives. In order to enhance our long term growth, we are looking for a creative, motivated Marketing Specialist!

Responsibilities:

  • Organize and maintain the Marketing calendar
  • Plan promotions, specials, and new product launches
  • Identify market segments and research buying behavior
  • Work with the creative team to develop marketing and sales materials
  • Communicate Marketing and Sales efforts to all members of the team
  • Engages with sales leadership to ensure agreement on key campaign priorities, adjusting as required by changing market conditions and emerging opportunities.
  • Coordinate with Sales team on upcoming promotions, new products, and specials
  • Follow up with media, writers, bloggers for sample feedback and article mentions
  • Engage with customers to curate and publish user generate content
  • Assist in creating marketing budgets
  • Verifying contractor and partner payments
  • Generate reports on various marketing functions
  • Plan events, create show materials, follow ups
  • Monitor results and show tracking
  • Maintain show calendar
  • Work with marketing vendors
  • Review sponsorship requests and make recommendations
  • Plan print advertising campaigns, monitor performance, and develop media relations
  • Find and make recommendations on other media advertising
  • Work with online marketing partners for online advertising
  • Analyzes and evaluates the effectiveness of marketing methods, costs, and results

Education and Experience:

  • Bachelor’s degree in Business Administration/Marketing/Advertising or related field
  • Minimum of three years of relevant marketing and/or sales experience with a working knowledge of firearms, tactical gear, and military terminology.

Skills:

  • Proficient in Adobe Creative Suite (Photoshop, InDesign, and Illustrator)
  • Google Analytics skills preferred
  • Excellent communication and collaboration skills
  • Strong attention to detail including proofreading
  • Ability to converse with a wide range of consumers and vendors
  • Exceptional organization in thought, process, and digital environments
  • Self-starter with the ability to work independently
  • Ability to work well under pressure and prioritize multiple projects
  • Ability to interact effectively with senior management team and operations personnel

Note: The statements above are intended to describe the general nature and level of work being performed by those assigned to the job. This list is not intended to be an exhaustive list of responsibilities, duties and skills required of personnel in this job. Responsibilities are subject to change at the discretion of the employer and do not establish a contract of employment – Blue Force Gear is an at will employer.

BFG is proud to be an Equal Opportunity Employer.

Job Type: Full-time

Experience:

  • Relevant: 3 years (Preferred)

Work Location:

  • One location

Benefits:

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement plan

Schedule:

  • Monday to Friday