Marketing Manager

Allstate Insurance Agency Prewett Insurance Group - Auburn, AL (30+ days ago)

Job Description

Job Summary

We are seeking a motivated, creative marketing manager to join our growing organization. In this position, you will oversee product development and monitor trends that indicate the need for new products and services.

You will be responsible for all marketing, including product launches, web, and print campaigns. You will develop pricing strategies with the goal of maximizing the firm’s profits or share of the market, while ensuring the firm’s customers are satisfied.

Duties and Responsibilities

Prepare comprehensive marketing strategies that align with company goals
Supervise and manage marketing team
Support sales team with up-to-date and aligned marketing materials
Plan, create, and oversee the design, content, and production of all marketing materials
Create PowerPoint presentations and sales support
Plan promotional and awareness campaigns and support
Manage all online and print materials and campaigns
Manage all online avenues of production, including website, social media pages, email campaigns, and responses
Monitor, track, and document campaign results; analyze data/returns/customer response
Cultivate and integrate new ideas and campaigns that align with current and future sales goals Qualifications

Requirements and Qualifications

Bachelor’s degree in communications, marketing, advertising, sales, or related field
3-5 years of previous experience as a marketing manager, product managers, strategist, sales manager or related marketing experience
Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
Solid understanding of effective marketing strategies, materials, and channels
Experience preparing and presenting quarterly goals and forecasts for future projects
Strong analytical, financial, or pricing skills preferred
Strong leadership, planning, and execution skills
Excellent written and verbal communication skills
Ability to manage and lead marketing team and employees

Additional Information

All your information will be kept confidential according to EEO guidelines.