Full Job Description
Beachbody, the leader of in-home fitness programs and nutritional products, is on the lookout for top-notch talent. We’re an equal-opportunity employer who offers competitive compensation, incredible benefits and perks, not to mention a laid-back office filled with smart, friendly people and positive energy. We also provide free Shakeology, onsite gyms, flexible work hours, and cool product discounts. Are you ready to help us achieve our goal of helping people live healthy fulfilling lives?
The Senior Brand Manager is a key contributor of the Team Beachbody Brand Leadership Team driving profitable growth for existing nutritional weight-loss programs. The position works closely with cross-functional groups to drive revenue via customer acquisition and retention. The position reports to the Director, Brand Leadership.
Create integrated marketing plans to support new product launches, grow subscriber base, and integrate nutrition with fitness programs.
Develop promotional strategies to drive sales via customer acquisition
Collaborate with cross functional teams to increase customer satisfaction and retention with value-added content and offers
Establish product bundling and pricing contribution strategy
Partner with Strategic Analysis to develop the financial and volumetric forecast+
Partner with Merchandising team to optimize promotions and cross selling opportunities
Support planning, scheduling, and execution for product offers, product launches, and promotions
Support international expansion efforts by understanding market dynamics and adapting content and product offerings
Develop communication strategy across key websites (Teambeachbody.com, BeachbodyonDemand.com) and Network touchpoints (social media, newsletters, blog, etc
Collaborate with sales, social, creative and production teams in the briefing and development of Coach selling tools, communication, training, and promotion of our products
Summarize launch sales, Beachbody On Demand views, and key learnings to identify business insights, actionable takeaways, and best practices and help implement those to the cross functional teams.
Leverage consumer and Coach research and trends in nutrition and weight loss to identify best practices and growth opportunities
Gain deep understanding of the Coach Network by participating in Coach activities and events
Ad hoc projects
Degree in marketing or related field. Minimum 5 years of marketing experience. MBA preferred.
Experience working within a Network Marketing / MLM organization a plus.
Background in health and wellness, nutrition or weight loss a plus.
Innovative, strategic and creative thinker, balanced with pragmatic hands-on tactical action.
Excellent verbal and written skills. Must be able to effectively present key strategies and tactics to Executive leadership.
Creative concept briefing and evaluation. Ability to effectively brief creative requests and evaluate creative concepts and executions based on creativity, strategic alignment and consumer/Coach impact.
Must be able to drive projects and launches to successful completion in a cross-functional, matrixed environment.
Quick learner who proactively owns the role.
Ability to be nimble, effective and thrive in a fast-paced, changing environment.
Must have experience leading a direct and/or cross-functional team.
Able to generate and execute creative marketing ideas across various medias, including written (email, articles, ad copy and collateral), presentations, social platforms and videos.
Highly organized, proactive, detail and deadline-oriented, with the ability to handle multiple priorities and effectively manage project timelines
Passion for fitness, health and wellness
Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.
To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.