Full Job Description
It takes experience to bring an unforgettable one to life. With proven growth strategies and keen execution, Comcast Spectacor’s broad portfolio of professional sports teams, live entertainment assets and strategic partners are positioned to win. We have a strong vision for success, not just for ourselves, but for every new partnership we build. Connected to and inspired by the technology and creative spirit of Comcast NBCUniversal, we provide our businesses, teams, fans and partners with access to countless opportunities.
Comcast Spectacor Gaming is seeking to hire an experienced professional and inspiring leader who is passionate about video games and areas of interest specific to gaming audiences, including pop culture, news, technology, and fashion. He/She will help lead and manage digital and social marketing efforts for a gaming & entertainment brand distributed across traditional TV cable and digital platforms. He/She will work on brand strategy, communications, performance marketing and research for the entertainment group. This key executive will also aid in the development of relationships and partnerships with third-party services and brands to build brand awareness, grow audiences and viewership.
Partner and lead digital and social branding, creative and communications strategy for the digital consumer media brand.
Assist in the build out and help launch marketing campaigns to generate awareness and engagement for the brand and its shows with consumers and multiple partners focused on the digital media ecosystem.
Develop partnerships with third parties and internal groups to further grow audiences at scale, including with Comcast-owned companies, platform partners, game publishers and content production companies.
Support the management of performance marketing activity across paid, owned and earned to deliver brand awareness and drive viewership.
Help build out a team for marketing, communications, research and audience analytics functional areas.
Work with media and creative agencies to maximize ROI on marketing campaigns.
Deliver ongoing product marketing analysis, making recommendations to continually refine marketing strategies around user acquisition, engagement, and retention.
5+ years of experience in consumer-internet marketing.
Proven experience with consumer digital products and brands as a key decision making in a senior marketing role, with video game-related and/or entertainment marketing experience strongly preferred.
Well versed in integrated Marketing and Communication tactics, trained in bringing digital (social media and streaming platforms) and offline media together to create innovative campaigns.
Experience building and growing consumer brands through content & community.
BA/BS degree or equivalent.
A gaming and entertainment fan who understands the power of content to transform and influence pop culture.
Excellent communication skills with an ability to translate complex marketing issues into compelling value proposition to business partners as well as consumers.
High comfort level with using consumer research as well as data (social and streaming platform analytics, surveys, polls, Nielsen ratings) to continuously improve content across web, social and TV to grow audience and viewership.
Entrepreneurial and risk-oriented, with the ability to work in a fast-paced, innovative team within a large enterprise.
Confident and experienced decision-maker, comfortable with risk assessment and the ability to assume a leadership role and "push the envelope" when required.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.