How to Make Your Next Brand Ambassador Hire

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Last updated at 09-18-2020 10:57:46

Overview

Methodology

More than 3,454 companies advertise 37,097 Brand Ambassador jobs on SimplyHired and its partner sites each year. After analyzing job postings and salary information from these companies, as well as direct job seeker feedback, we’ve compiled a list of insights to show you how to attract and hire your next Brand Ambassador most efficiently.

Hiring Process

In the past quarter, we’ve seen 10,796 job posts from 854 employers in the United States. This is a increase of 93.8% compared to the previous quarter. On average, there are 98 Brand Ambassador job seekers for every active Brand Ambassador job, which shows that it is a job seeker's market.

Writing a Job Description

In the past quarter, Customer Service Representative, Sales Representative, Retail Sales Associate, Brand Ambassador, Receptionist, Sales Associate, Administrative Assistant, Delivery Driver, Front Desk Agent, and Call Center Representative seem to be the most sought after jobs amongst the Brand Ambassador candidates in the United States. This is pretty consistent compared to the same data in the last 6 quarters. If you use one of these currently popular titles in the job description, you'll likely be able to attract a lot more candidates to apply.

For the Brand Ambassador candidates who are actively applying to jobs in this same period, we see that 12.8% of the active Brand Ambassador candidates have less than 3 years of experience, 22.8% have between 3-5 years of experience, 34.3% have 6-10 years of experience, and 30.1% have over 10 years of experience. The average years of experience has shifted from an estimated 9.0 years to 8.5 years. If you're posting a job in today's market, expect candidates with less experience to apply to your job compared to the last 2 quarters.

In the previous quarter, the most popular skills that employers are looking for include customer service, communication skills, computer skills, marketing, Microsoft Excel, product demos, time management, event marketing, restaurant experience, and food safety. Demand for Microsoft Excel, computer skills, time management, event marketing, product demos, customer service, English, android, marketing, and communication skills has significantly increased. If you are looking for a Brand Ambassador with a similar skill set, be sure to follow industry best practices in skill requirements.

Job posts with salary information received about 2.3 as many applies as those without it. In the past quarter, less than 24.3% of the job posts displayed salary information. By adding salary information to your job posting, you could potentially increase the number of applicants by approximately 130.0%.

Example Brand Ambassador responsibilities

  • Promoting a product or service with enthusiasm and optimism
  • Delivering presentations, addressing the public, and interacting with consumers
  • Making outbound calls to prospective business partners
  • Working to develop a brand's identity and secure marketing opportunities
  • Calling potential partners and encouraging them to develop partnerships with a brand

Recruiting

Active Recruiting

When reaching out to candidates, it’s best to understand where to look. We’ve identified hiring trends in states as well as companies regularly hiring for Brand Ambassador positions. This should provide a good place to start looking for qualified candidates. According to our data in the last quarter: Texas, California, Florida, New York, and Colorado are the states that have the highest demand for Brand Ambassadors. California, Florida, Texas, New York, and Colorado are where most job seekers are searching for Brand Ambassador jobs. If we look at the Brand Ambassador to job ratio, Hawaii, Wyoming, South Dakota, North Dakota, and Utah have the lowest number of Brand Ambassador applicants per job. Nevada, Florida, Colorado, New York, and California have the most active Brand Ambassador job seekers per job.

Passive Recruiting

While actively recruiting candidates for your role, you should also post your job to SimplyHired. By posting for free and paying only for the qualified applicants you want, your post will automatically go to a network of job boards to reach millions of qualified candidates. With SimplyHired, it doesn’t end with the post. You can track your applicants throughout the hiring process with our simple and easy to use Applicant Tracking System (ATS).

Review Candidates

In the last quarter, we estimate there are 1,051,768 job seekers interested in Brand Ambassador opportunities in the United States. That’s a 143.8% increase compared to the previous quarter with 432,419 active job seekers. Around 12.8% of the active Brand Ambassador candidates have less than 3 years of experience, over 22.8% have between 3-5 years of experience, 34.3% have 6-10 years of experience, and 30.1% have over 10 years of experience. The average experience level of the available Brand Ambassador candidates is 8.5 years. Active candidates in the Brand Ambassador profession most commonly have bachelor's degrees, followed by high school diplomas, associate's degrees, and master's degrees. When setting education requirements for your position, aligning with the industry standard makes it easier to find potential candidates. Application rates indicate that Brand Ambassador candidates are likely experiencing a market in which applicants have less negotiating power. From an employer perspective, you'll have a greater selection of candidates to choose from and may want to invest in automated screening tools.

Interviewing Candidates

Interview Process

*Self-reported data collected from 5,246 Brand Ambassadors from 1/1/2020 to 6/30/2020, via online employer reviews for companies including American Eagle Outfitters, Banana Republic, Advantage Solutions, Big Orange Productions Inc., CANDYTOPIA, Saks Fifth Avenue, Premium Retail Services, Old Navy, Media Star Promotions, and HelloFresh.

After analyzing post-interview data from Brand Ambassador candidates in the last 6 months, we see more than 44.8% of the candidates self-reported being hired within 1 to 2 days. Around 90.2% of the candidates for this job reported being hired within 2 weeks. If your process takes longer than 2 weeks in the recent market, you'll likely lose these candidates to other employers. Most of the Brand Ambassador candidates are expecting a phone call/screening, on-site interview, group interview, and background check. Most employers do not require a problem solving exercises or written test. If you are trying to hire your next Brand Ambassador quickly, consider simplifying and streamlining the hiring process. As for the interview experience, more than 76.4% of the candidates had a good or great interview experience, and more than 46% of the candidates thought that the interview leaned more towards easy.

Example Interview Questions

  • What would you do if you lost your cellphone or had a major problem with it?
  • Where are you currently living?
  • What is your dream vacation?
  • What is one of your hobbies?
  • How much do you typically spend on clothing and shoes each month?

Final Review and Offer

Reference Check

Checking references is a quick and easy way to check for any red flags that didn’t arise to this point in the hiring process. Great insights can be provided by former colleagues and employers.

Crafting an Offer: Salary and Benefits

The average Brand Ambassador salary offered by employers increased for 2 out of 6 consecutive quarters in the United States. In the last quarter, we see a decrease of 4% from $47,653.95 to $45,783.81 compared to the quarter before, which is on par with the past 6 quarters. For Brand Ambassador positions, the most common benefits job seekers reported being offered by employers include: discounts by 74.5%, healthcare insurance by 25.5%, paid time off by 25.5%, vision insurance by 21.3%, a 401k plan by 19.1%, dental insurance by 17.0%, and stock options/grants by 4.3%. While still relatively rare, more and more employers now offer flexibility benefits, including paternity leave, mostly remote, fully remote, flexible working hours, somewhat remote, sabbaticals, location variety, and maternity leave, to attract and retain Brand Ambassador candidates to their organization.

Background Check and Drug Test

According to self-reported job seeker feedback, 21.8% of the employers conducted a background check, and 6.5% of the employers conducted a drug test prior to the hiring of their Brand Ambassador candidates.

Onboarding

When you’re ready to hire a Brand Ambassador, SimplyHired is here to help with your next steps. Our Human Resources Information System (HRIS) provides onboarding tools and other essential HR tools. From document signing to time off tracking, our HRIS will help you seamlessly move a Brand Ambassador candidate through the hiring and onboarding process.

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