How to Make Your Next Content Writer Hire

Get data-driven information to help guide you through the hiring process. Then, when you’re ready, post your job to SimplyHired and reach top candidates from all across the web.

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Last updated at 09-17-2020 14:54:22



More than 4,332 companies advertise 8,530 Content Writer jobs on SimplyHired and its partner sites each year. After analyzing job postings and salary information from these companies, as well as direct job seeker feedback, we’ve compiled a list of insights to show you how to attract and hire your next Content Writer most efficiently.

Hiring Process

In the past quarter, we’ve seen 2,702 job posts from 1,501 employers in the United States. This is a increase of 14.0% compared to the previous quarter. On average, there are 278 Content Writer job seekers for every active Content Writer job, which shows that it is an employer's market.

Writing a Job Description

In the past quarter, Content Writer, Social Media Specialist, Copywriter, Digital Marketer, Writer, Customer Service Representative, Freelance Writer, Social Media Manager, Administrative Assistant, and Video Editor seem to be the most sought after jobs amongst the Content Writer candidates in the United States. This differs from the last six quarters, where the most popular titles were: Content Writer, Social Media Specialist, Copywriter, Writer, Freelance Writer, Digital Marketer, Customer Service Representative, Administrative Assistant, Social Media Manager, and Graphic Designer. If you use one of these currently popular titles in the job description, you'll likely be able to attract a lot more candidates to apply.

For the Content Writer candidates who are actively applying to jobs in this same period, we see that 11.8% of the active Content Writer candidates have less than 3 years of experience, 23.1% have between 3-5 years of experience, 33.5% have 6-10 years of experience, and 31.6% have over 10 years of experience. The average years of experience has shifted from an estimated 7.9 years to 7.7 years. If you're posting a job in today's market, expect candidates with about the same experience level to apply to your job compared to the last 2 quarters.

In the previous quarter, the most popular skills that employers are looking for include writing skills, communication skills, marketing, seo, English, Microsoft Office, wordpress, adobe photoshop, social media management, and time management. Demand for English, social media management, time management, ap style, content creation, writing skills, keyword research, wordpress, research, and proofreading has significantly increased. If you are looking for a Content Writer with a similar skill set, be sure to follow industry best practices in skill requirements.

Job posts with salary information received about 1.4 as many applies as those without it. In the past quarter, less than 25.6% of the job posts displayed salary information. By adding salary information to your job posting, you could potentially increase the number of applicants by approximately 40.0%.

Example Content Writer responsibilities

  • Identify page or website content that requires improvement to ensure clarity, consistency, and attention to detail
  • Write creative and effective headlines, sub-headlines, text, product descriptions, product features, and packaging copy
  • Revise information to ensure accurate spelling, punctuation, grammar, and sentence structure
  • Take screenshots, mark up images and diagrams with notes or annotations, and assemble images as needed for visual aids
  • Collaborate with graphic designers to create original artwork for social media posts or promotional materials


Active Recruiting

When reaching out to candidates, it’s best to understand where to look. We’ve identified hiring trends in states as well as companies regularly hiring for Content Writer positions. This should provide a good place to start looking for qualified candidates. According to our data in the last quarter: California, New York, Texas, Florida, and Pennsylvania are the states that have the highest demand for Content Writers. California, New York, Texas, Florida, and Pennsylvania are where most job seekers are searching for Content Writer jobs. If we look at the Content Writer to job ratio, Utah, Montana, Oklahoma, Kentucky, and Nebraska have the lowest number of Content Writer applicants per job. Delaware, Hawaii, Maine, Vermont, and Michigan have the most active Content Writer job seekers per job.

Passive Recruiting

While actively recruiting candidates for your role, you should also post your job to SimplyHired. By posting for free and paying only for the qualified applicants you want, your post will automatically go to a network of job boards to reach millions of qualified candidates. With SimplyHired, it doesn’t end with the post. You can track your applicants throughout the hiring process with our simple and easy to use Applicant Tracking System (ATS).

Review Candidates

In the last quarter, we estimate there are 746,290 job seekers interested in Content Writer opportunities in the United States. That’s a 24.5% increase compared to the previous quarter with 602,264 active job seekers. Around 11.8% of the active Content Writer candidates have less than 3 years of experience, over 23.1% have between 3-5 years of experience, 33.5% have 6-10 years of experience, and 31.6% have over 10 years of experience. The average experience level of the available Content Writer candidates is 7.7 years. Active candidates in the Content Writer profession most commonly have bachelor's degrees, followed by master's degrees, high school diplomas, and associate's degrees. When setting education requirements for your position, aligning with the industry standard makes it easier to find potential candidates. Application rates indicate that Content Writer candidates are likely experiencing a market in which applicants have less negotiating power. From an employer perspective, you'll have a greater selection of candidates to choose from and may want to invest in automated screening tools.

Interviewing Candidates

Interview Process

*Self-reported data collected from 2,300 Content Writers from 1/1/2020 to 6/30/2020, via online employer reviews for companies including Youtube, Twitch, Upwork, YouTube Content Creator, Express Writers, BuzzFeed, Ufaber Edutech Pvt Ltd, MediaCrossing, Content Creator, and Royal Research.

After analyzing post-interview data from Content Writer candidates in the last 6 months, we see more than 46.5% of the candidates self-reported being hired within 1 to 2 days. Around 89.2% of the candidates for this job reported being hired within 2 weeks. If your process takes longer than 2 weeks in the recent market, you'll likely lose these candidates to other employers. Most of the Content Writer candidates are expecting a phone call/screening, written test, on-site interview, and take-home/sample work. Most employers do not require a group interview, problem solving exercises, or presentation. If you are trying to hire your next Content Writer quickly, consider simplifying and streamlining the hiring process. As for the interview experience, more than 65.6% of the candidates had a good or great interview experience, and more than 36% of the candidates thought that the interview leaned more towards easy.

Example Interview Questions

  • What are the duties of a Content Writer?
  • Have you done any writing for a blog, newspaper, or magazine? What was it about and how popular was it?
  • Explain your experience with writing content for events.
  • Can you give me a specific example of your digital marketing experience?
  • How would you incorporate social media into writing content about [topic]?

Final Review and Offer

Reference Check

Checking references is a quick and easy way to check for any red flags that didn’t arise to this point in the hiring process. Great insights can be provided by former colleagues and employers.

Crafting an Offer: Salary and Benefits

The average Content Writer salary offered by employers increased for 2 out of 6 consecutive quarters in the United States. In the last quarter, we see a decrease of 2% from $51,498.7 to $50,250.84 compared to the quarter before, which is on par with the past 6 quarters. For Content Writer positions, the most common benefits job seekers reported being offered by employers include: healthcare insurance by 36.0%, paid time off by 32.0%, a 401k plan by 16.0%, dental insurance by 16.0%, vision insurance by 12.0%, discounts by 8.0%, and stock options/grants by 0.0%. While still relatively rare, more and more employers now offer flexibility benefits, including mostly remote, sabbaticals, location variety, somewhat remote, fully remote, flexible working hours, paternity leave, and maternity leave, to attract and retain Content Writer candidates to their organization.

Background Check and Drug Test

According to self-reported job seeker feedback, 12.2% of the employers conducted a background check, and 2.2% of the employers conducted a drug test prior to the hiring of their Content Writer candidates.


When you’re ready to hire a Content Writer, SimplyHired is here to help with your next steps. Our Human Resources Information System (HRIS) provides onboarding tools and other essential HR tools. From document signing to time off tracking, our HRIS will help you seamlessly move a Content Writer candidate through the hiring and onboarding process.

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