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Digital Content Producer
Heritage Broadcasting Company of Michigan —Traverse City, MI
- $55,000 - $65,000 a year
- Weekends as needed
- Hybrid work
- 5 years
- Office
- Senior level
Quick Apply
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- In-person
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- $50,000 - $100,000 a year
- Full-time
- Dealership
- Marketing
- 5 years
- Health savings account
- Health insurance
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Ecommerce & Marketplace Specialist
Mindful, LLC —South Bend, IN
- $62,000 - $68,000 a year
- Full-time
- Salesforce
- Merchandising
- Mid-level
- 401(k)
- Parental leave
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8d
Marketing Manager
Mountain Hospitality Concepts —Sevierville, TN
- From $35,000 a year
- Part-time
- Hybrid work
- Marketing
- Mid-level
- US work authorization
- Paid time off
- Employee discount
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11d
Marketing Sales Associate
Aquabiliti —Emigsville, PA
- $42,000 - $58,500 a year
- Full-time
- Marketing
- ERP systems
- Mid-level
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Game Website Designer - Chinese Mandarin Speaker
Bitus Labs —Irvine, CA
- From $90,000 a year
- Full-time
- Mid-level
- US work authorization
- In-person
- Health insurance
- Dental insurance
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Digital Marketing Specialist
Apex Media Solutions LLC —Stuart, FL
- $57,000 - $72,800 a year
- Full-time
- Hybrid work
- Mid-level
- Office
- Fair chance
- Health insurance
- Dental insurance
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E-Commerce Manager
Ananda Health —Georgetown, KY
- $60,000 - $70,000 a year
- Full-time
- Hybrid work
- Mid-level
- SQL
- JavaScript
- Health insurance
- Dental insurance
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13d
Marketing Manager – Consumer Health App
Best Life —Raleigh, NC
- $100,000 - $120,000 a year
- Full-time
- Hybrid work
- Mid-level
- Office
- 4 years
- Health insurance
- 401(k)
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Inside Sales and Marketing Representative
iCRco, Inc —Goleta, CA
- $55,000 - $80,000 a year
- Full-time
- Dealership
- Marketing
- Bachelor of Science
- Health insurance
- Dental insurance
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9d
Director of Sales and Marketing
PayComp LLC —Rancho Cucamonga, CA
- $65,000 - $85,000 a year
- Full-time
- 7 years
- Continuous improvement
- Travel
- Health insurance
- Dental insurance
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Development and Communications Coordinator
UIH Family Partners D/B/A The Father Center of New Jersey —Trenton, NJ
- $60,000 a year
- Full-time
- Background check
- Microsoft Excel
- Up to 50% travel
- Health insurance
- Dental insurance
Quick Apply
Senior SEO Specialist
Quikaid, Inc. —Saint Petersburg, FL
- $80,000 - $110,000 a year
- 8 hour shift
- Hybrid work
- Background check
- Computer science
- 6 years
- AD&D insurance
- Paid holidays
Quick Apply
14d
Website Designer / WordPress Specialist
Names and Numbers —Pittsburg, KS
- $17 - $19 an hour
- Full-time
- High school diploma or GED
- Organizational skills
- In-person
- Health insurance
- Dental insurance
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Senior UI/UX Engineer
LendingPad Corp —McLean, VA
- $100,000 - $140,000 a year
- Full-time
- Background check
- Computer science
- 7 years
- Health savings account
- Health insurance
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E-commerce Specialist
MVP Disc Sports —Marlette, MI
- From $23 an hour
- Full-time
- Background check
- Marketing
- Salesforce
- Health insurance
- Dental insurance
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Front End Web Designer
BigOrange Marketing —Cincinnati, OH
- $30 - $45 an hour
- Part-time
- Hybrid work
- Mid-level
- 2 years
- Communication skills
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4d
Professional/Executive Business Development Officer - New Braunfels
Moody Bank —New Braunfels, TX
- Full-time
- Microsoft Word
- Background check
- Microsoft Excel
- Health insurance
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Creative WordPress Designer & Systems Builder (Elementor)
BIS Consultants —Farmers Branch, TX
- $70,000 - $80,000 a year
- Full-time
- Hybrid work
- JavaScript
- US work authorization
- Senior level
- Health insurance
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Quick Apply

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Digital Content Producer

Heritage Broadcasting Company of Michigan
Traverse City, MI

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Job Details

Full-time
$55,000 - $65,000 a year
12 days ago

Qualifications

Editorial guidelines

Full Job Description

About the Role

We’re looking for a curious, efficient, and community-minded Digital Content Producer to create, package, and distribute content across digital platforms—including website, app, social media, and video channels.

The Digital Content Producer consistently turns stories into engaging, platform-native experiences, with vertical video playing a central role in how content reaches and connects with audiences.

This role ensures that content is timely, engaging, platform-appropriate, and aligned with brand standards, while helping grow audience reach and deepen engagement.

The Digital Content Producer is a key driver of the organization’s real-time digital presence, working closely with producers, reporters, and audience teams to bring stories to life beyond the broadcast.

This role operates within a “liquid content” model, where a single story is developed and extended across platforms—including website, social, video, and emerging channels—to maximize audience reach and engagement.

This role is ideal for a journalist who thrives in a breaking-news environment, understands digital storytelling, and knows how to connect with audiences online.

Core Focus

Deliver high-quality, audience-first content across platforms
Lead creation of vertical video for social platforms
Execute “one story, many platforms” storytelling
Optimize content for engagement, reach, and performance

Key Responsibilities:

Report, write, and publish original news, features, and enterprise stories for digital platforms (4-5) per week, length varies)
Execute “one story, many platforms” content strategy
Supply data, infographics and self-recorded style video materials for other social channels such as TikTok, Instagram and YouTube Shorts (~2x per week)
Conduct interviews (in person, phone, email, video) and develop sources

Support News Director and Executive Producer on breaking news coverage as needed
Monitor social media, community tips, public records, and local events for story ideas
Support posting on Facebook and X/threads channels, including responding to comments from audience on information, accuracy and details of brand’s reported stories
Use analytics to understand what audiences read and adjust coverage accordingly
Update and correct stories as new information becomes available, including new stories by other staff reporters and journalists
Work evenings, weekends, or on-call shifts as needed for breaking news support
Support Audience Development Director on website functionality and design

Qualifications:

Bachelor’s degree in journalism or related field
5+ years of written reporting experience
Strong news judgment and ability to meet tight deadlines
Excellent writing, editing, and fact-checking skills
Experience publishing in a CMS (WordPress, Arc, etc.)
Comfortable using social media for reporting/promoting stories
Basic photo/video and multimedia skills preferred
Knowledge of AP style and media law/ethics
Comfortable writing longer-form stories for larger features

Skills:

Strong written skills
Passion for storytelling, and investigative reporting/getting the public information they need in an easy to understand format
Comfortable with analytics tools (Google Analytics, Chartbeat, etc.)
Ability to tell stories in a video format (comfortable on camera)
Comfortable reaching out to contacts for quotes and follow up
Strong ability to discern what requires a full write-up, video, or a simple social update
Comfortable in both verbal (social) and written reporting
Experience with YouTube a plus

As the only digital-first content-producer on the team, this role is perfect for a journalist who can manage their work independently and is looking to build out a digital-first strategy for a traditional broadcast business. This candidate should be able to report to the Traverse City office location ~ 3 days a week, hours and start time are flexible based on breaking and story coverage needs. Some weekend work is required. Qualified candidates will be asked to submit writing samples and samples of social or video reporting.

Quick Apply

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