delivery driver

merchandiser

warehouse worker

truck driver

retail merchandiser

Badger Liquor

Typical Day at Work:
Working Monday through Thursday from 5:00 PM to 3:30 AM, each shift begins with a team huddle to go over important updates, schedules, and production goals. Around 5:30 PM, production starts—this includes picking and labeling cases and bottles, then sending them through a track system for loading onto PODs or trucks for next-day delivery. After production wraps up, the focus shifts to warehouse cleanup and employee training. Most nights conclude around 3:30 AM.

What I've Learned:
I’ve continuously gained knowledge and sought out efficient ways to improve production flow. This includes developing training materials and standard operating procedures (SOPs) tailored to various warehouse functions. Badger also offers a robust learning platform—Badger University—which provides employees the chance to earn certifications and degrees. It's inspiring to see peers recognized annually at the company’s graduation celebration.

Management:
Management has been a standout aspect of my experience. Nearly every manager and supervisor I’ve worked with has been approachable, encouraging, and genuinely invested in employee growth. They take the time to support career development and advocate for their teams when needed.

Workplace Culture:
Despite the physically demanding and fast-paced nature of the work, the night shift warehouse culture remains positive and team-oriented. I've formed lasting friendships and experienced a strong sense of camaraderie throughout my time here.

Challenges:
The most difficult part of the role is the repetitive heavy lifting, especially when the team is short-staffed. It can be physically demanding, but support from teammates helps ease the burden.

What I Enjoy Most:
Watching coworkers grow, gain new skills, and advance in their careers has been incredibly fulfilling—especially knowing I’ve played a part in their journey.

A typical work day it filled with good mornings, followed by meetings, discussion, collaboration, and flexible lunch hour.
Management is amazing, very helpful, understanding and easy to talk to. They want your success in every area of your life and they try and help you grow with them.
I know a few Positions were replaced or management was switched around before I got here but I have seen nothing but success and amazing team work. They know every employee by name, check in on them regularly, have a very open door policy and are always excited to welcome suggestions or new ideas. Position mobility is very helpful, as employees are welcomed to try out anything they may have an interest in. 
Ownership is amazing and so relatable. Hierarchy is very hard to spot if you don't know, as everyone is valued and respected no matter the position or level.
I try and think of constructive criticism but every idea I have had for improvement they have valued and taken into consideration and asked my input in implementing. 

 I couldn't recommend this place more- I want so much success for them, they treat their employees amazing and have truly earned every bit of their success

Work-life balance
Work-life balance at Badger Liquor is hard during the work week but long weekends help balance it out.

Pay & benefits
My pay and benefits at Badger Liquor was pretty good. Above average pay with even better benefits.

Management
In general, managers at Badger Liquor have to put in a lot of time, managing people and the problems that may occur on a daily basis. Attend all meetings with other department managers. Also take care of their daily tasks.

Overall
My experience working at Badger Liquor was overall a good experience.  Great hours working Monday night to Friday morning. Worked hard because you are still working 40 hours from Monday night to Friday morning. I had good relationships with my co workers and is overall a fun place to work because of the workers. Can be labor intense at times especially when the crew is short-staffed and during busy times.

After working at Badger Liquor for 10 years I can honestly say that I wouldn't want to work anywhere else. To start Badger offers incredible health benefits and a decent 401k match. Working in delivery, I work 4 day work weeks and love the 3 day weekends. Over the years I have been offered many opportunities to grow and develop within the company by learning new routes, taking Badger U courses, and taking on new responsibilities as I have shifted into a leadership role. Time and time again this has been a company that has recognized my hard work and made me feel appreciated in everything I do. Even though the job can be exhausting and very physical, it is an exceptionally rewarding place to work. 

Starting at Badger Liquor was a breath of fresh air. My prior role was very stressful and left little room for work-life balance, but this company has been a welcome change. Leadership is incredibly supportive, and there are real opportunities for growth and development. I appreciate the flexibility in work hours and location, which has made a big difference in my day-to-day life. The team collaboration here is outstanding — everyone is willing to help and genuinely cares about doing great work together. It's a fast-paced environment at times, but one that motivates you to bring your best every day. Because of this experience, it's easy and natural for me to promote and refer others to Badger — I truly believe it's a great place to be.



I love everything about Badger Liquor and value strongly my past 16 years of employment.  This company has helped me achieve my personal, and financial goals in life, and has stood by me through thick and thin.  I never felt undervalued.  Badger gave me every tool to succeed, personally and professionally. 

My typical day at work is not just the feeling of 'going to work', it's to go and visit all my accounts whom have become friends of mine.  In this industry, it's important to grow a strong partnership with each account, and maintain their trust.  
I love the portfolio that I get to represent; it is by far the best in the state.  I feel honored to be a part of Badger Liquor. 

Badger Liquor used to be the BEST employer that I had ever worked for, culture changed drastically with the addition of the new senior Vice President  from outside the organization.  It is not the same company and turn over in all aspects of the company has increased threefold in that time frame.  They now have difficulties filling positions for the first time in company’s history.  Turnover was virtually nonexistent prior to 2016.

Fast paced physical work while paying attention to detail to get customers the correct product they ordered. Stand up pickers, forklifts, pallet jacks to move product in and out warehouse. Management was always up and down but the time clock is the ultimate key. On time all the time your golden regardless effort and overall worth to the warehouse. Hardest part of the job was physicality. A lot of physical and mental work at a very fast pace. The culture is upbeat with a good hard working group of men. The best part about this job was the 4 ten hour shifts. 

HR is too involved with your life at Badger Liquor. They are always looking to discipline and reprimand. Too many clubs within the company  and mandatory involvement of progressive topics of today. It's a good thing, but they are doing it just to check that box that they are a progressive, inclusive company which they are far from. You're always expected to work longer hours without proper compensation and if you speak up and stand up for yourself, you get written up and you lose your yearly pay increase. There are much more companies out there who treat their employees better than BL.

If you don't mind being "just a number" great place for you then. If you had a job title under a salesman (driver, warehouse or merchandiser) you were nothing to anyone in management. Instead of hiring help for drivers they'll waste the money on more office personnel. Too many chiefs and not enough Indians. The insurance was about the only thing that was worth it. Could of got the same pay at a beer distributor and treated better. The management has no heart and no problem letting people go. Best decision I made was to leave this company

Top Job Titles	Average Salary
Delivery driver 10 salaries reported	$25.00 per hour
Merchandiser 13 salaries reported	$20.00 per hour
Warehouse worker 7 salaries reported	$21.00 per hour
Truck driver 3 salaries reported	$25.00 per hour
Retail merchandiser 8 salaries reported	$19.00 per hour

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