sales representative

retail sales associate

store manager

district leader

real estate assistant

BeMobile

I genuinely enjoyed my first two years with BeMobile. The culture felt driven, people-focused, and rooted in values. But once the company began rapidly expanding through acquisitions, everything started to change. The heart of the company and its core values began to fade. What once felt like a family started to feel more like a machine — cold, disconnected, and increasingly political.

The culture, especially in the Iowa stores, is toxic. Gossip is everywhere, and instead of fostering teamwork, the environment encourages employees to act like they are above one another. Good people are pushed out, while those who play into the drama or favoritism move up. I have always acknowledged my mistakes and scored 100% on my last two annual reviews, yet I was let go without the chance to explain myself, discuss the gaps in training, or address the situation. There are much larger issues within the company that are consistently ignored, which I will touch on throughout this review. Despite my dedication — including missing a family funeral to stay committed to my team — it was a brief, cold phone call.

BeMobile promotes the idea that you will get support from “the left,” which is supposed to mean equal, peer-based leadership. But that support is surface level and performative at best. Once you are not convenient for them, it disappears. At one point, I had no District Leader or Regional Sales Director in place, and BeMobile genuinely thought it was okay to leave me without any communication or support. I was completely isolated, and then punished for it.

District Leaders in Iowa are set up to fail. They often have to drive three to four hours just to visit a single store, yet they are held to the exact same standards and expectations as districts that manage six stores within twenty miles of each other. The workload and travel requirements are unrealistic, and the company makes no adjustment to account for those challenges.

To make matters worse, tensions between the former and new District Leaders were apparent even before the leadership transition. The new leader never received a fair chance, lacking proper training and support. This situation created instability and challenges that affected the entire team and several employees, not just a few individuals. It affected me personally as well.

There were also clear signs of retaliation from the former District Leader toward former reps and peers. Some of us received harsh texts and phone calls for no reason. Many people spoke up, but nothing was ever done. That lack of action created an uneasy, fearful environment where trust in leadership quickly eroded.

The company’s approach to training is disorganized and inconsistent. For Store Leaders, there is no structured onboarding or clear development path. You are placed into a demanding role with limited guidance, expected to know everything without ever being equipped to succeed. Then, months down the road, that lack of training is used against you. This isn’t just an isolated issue — it’s a recurring pattern. In just three nearby locations, more than nine Store Leaders have turned over within a few weeks or months of starting. That speaks volumes. The system is failing new leaders, and the blame is passed down instead of addressed at the root.

It took more than three years for the company to even offer something that resembled decent healthcare — and even now, the coverage is still subpar. It’s expensive, the deductibles are high, and the value simply does not reflect the demands and expectations placed on employees. For a company that emphasizes full-time dedication, the benefits are a serious letdown.

They preach regular 1:1s to build trust and vulnerability with leadership, but things shared in those meetings can be twisted and used against you. It’s really sad when a space meant for growth becomes a trap.

The Director of Sales comes across as very calculated and rarely admits mistakes, creating a one-sided culture where accountability rarely reaches leadership. HR is slow to respond and rigid in enforcing policies without truly understanding situations, leaving employees unsupported.

The only bright spots in leadership were the COO and the owner. Every interaction I had with the COO felt real and respectful — you could tell he genuinely cared. The owner is a Christ-like man and an absolutely awesome human being. I truly mean that. I just wish they could both see — from top to bottom — what is really happening inside the company. I do not believe either would be okay with it if they knew the full picture.

The pay is decent, but that is where the positives stop. No paycheck is worth being treated like you are disposable after years of showing up and doing the right thing. It feels like the company is changing, and they are cutting or forcing out tenure to lower expenses. BeMobile would rather remove the people who want to grow and are willing to own their honest mistakes, instead of removing the culture killers within the company. The politics and disingenuous behavior run rampant, and no one holds it accountable. We are all just cogs in the wheel, not humans who make mistakes and want to grow and be better. I do not recommend applying for any role in any of the Iowa stores unless serious changes are made to leadership, HR, training, and overall company culture.

The department I worked in was short staffed for 9 out of the 18 months I worked there. This meant that the seat next to mine was either empty or someone was in training during my entire length of employment. I had to absorb a lot of the tasks from that empty seat in addition to completing my own tasks. During the times that we were understaffed, there was still a high expectation for our department to take on more projects (even with the rising turnover rate). I went home mentally drained by the end of the day because I had to play a constant game of "how can I make this more efficient". I hardly had time to focus on my role because half of my time was spent picking up for the empty position.
 
The company uses a grading system every quarter (like a report card). So if you aren't pushing yourself to the max, you are at risk of losing your job after 2 bad reviews.
 
Hourly employees are given an excessive workload and expected to complete all tasks and projects within an 8 hour day. On the other hand, I have seen several salaried employees who are expected to work around the clock.
 
Everything is results focused with this company. They care more about their results than they care about their employees. In 2019, the turnover rate was ridiculous. In one of the last meetings I was in, a director said, "The profits for the company were up last year, even with the retention rate. So it was actually a really good year."
 
My suggestions to anyone looking to work here (in corporate or in the retail stores):
1. Ask for the turnover rate.
2. If you're not a highly driven person, you're going to get bad quarterly reviews and will not have job security.
3. If you are a highly driven person, be careful and set boundaries. They will take advantage of you.
 
My suggestion for BeMobile:
Hire a second HR Recruiter (for your current number of employees-- I do not mean after you acquire more stores). The current workload in this department is enough to warrant an additional HR employee. With another HR Recruiter, the two Recruiters can take full responsibility for hiring. Meanwhile the HR Generalist can focus on her role and the HR Coordinator/Payroll & Benefits position can focus on their role-- without the extra hiring aspect.

Great company who cares about their employees. Holiday gift cards were something no job really gave me before but BeMobile went above and beyond for that. While opening a new store, they adjusted incentives and bonuses for us to make up for lack of traffic and the mileage reimbursement was actually really good! My district leader is always asking us what we need to be better and it’s great to be supported. BeMobile really is a family and does everything in their power to give you the opportunity to succeed. My only one critique would be that it can sometimes be slow but I feel that’s more a matter of location rather than the company themselves. Nothing but positive feedback for them! 

Bonus perks:

the health insurance model they use is really great for employees to customize their coverage. 

I had a family death and BeMobile was very supportive and helpful in making sure I got PTO off to attend. They’ve always been good about following my schedule even outside of this and I really love the work/life balance they strive to give you. Never felt overwhelmed or overworked once!

Did I mention they also care a lot about team building and feeling connected to your staff? BeMobile is great! Frequent meetings to make sure we are caught up and lots of helpful chats to assure you’re not lost when learning new things. 

I could yap on for days about how good this company treats me but honestly? I say try it out yourself! The DMVA area is full of amazing staff and I couldn’t recommend it enough !

At first when I was hired on with no experience I learned a lot from my first manager. He was amazing. I was doing great, selling great, everything was great! Could handle the work load, sold amazing, had a great environment to work in. Then, our manager left and they hired new. Then the higher ups changed and we got new higher ups... thats when things changed. New store manager only cared about herself and her time off. She did not appreciate her employees at all! Treated them poorly and it took the higher ups months to finally listen. 
Then they higher another, who again picked favorites, treated everyone else horribly and management did nothing. Nothing at all. 
My job left with me leaving and higher ups did nothing to save that to save me. Because I was just a number to them.

Vacations were hard to take because they did not offer much. And it was hard to ask for time off when store managers did not want to cover the extra shifts. 
Sick time was also something that was not really accepted. 
Numbers were crazy to hit because if you did not hit their "weird rule" with selling one thing a month you did not get paid-even if you felt it was not right. Sales could be taken from you at any time. No ifs ans or butts about it. 
Just turned into a big toxic environment. 
Went to a different company who treated their employees great! 

Company claims to be "family friendly" which is absolutely not the case. Managers are expected to work 26-28 days each month, leaving little time for a work life balance. Benefit pricing is astronomical, with health family coverage costing well over $800/month. Commission pay is all over the board, with constantly changing commission structure; if the store leaders hit goals, it will constantly rise to near impossible to hit levels, if the store leaders don't hit goals, it will remain the same. They will often leave positions unfilled, leaving remaining store leaders to pick up the slack of absentee upper management. They also encourage hitting goals by any means necessary, even if it includes taking advantage of customers. The one positive is the sales partners, there are a lot of great people working at line level or store leader positions with little to no guidance from upper management. Wouldn't recommend working here as anything other than a sales partner, do yourself a favor and work at a corporate Verizon location, considerably higher pay, far better benefits.

During my time at BeMobile there was no manager, no district manager, not even an assistant manager. We were given three days with a DM from another district and afterwards were expected to figure things out as we go. During those three days, we didn’t face any orders coming in, trade-ins, home internet sales, so there were a lot of things to ask for assistance. When contacting given “assistance”, texts were preferred (not answered for up to hours) or got sent to voicemail. The most enjoyable part of that job was getting fired for a privacy policy that was never gone over with no management and then trying to kick me out of unemployment calling me resignation “voluntary”. I went through personal matters that meant a lot to me and still went to work trying to be there for my colleagues as we had little to no staff or support. After what I felt was giving a lot to the company, I was treated bad from start to finish.

I made well into six figures as a salesperson at the franchise store just selling cell phones. Like, the uncapped commission and transparent profit sharing they have where they give you like 22% of the profit you bring in, means if you really put your nose to the grinder and study and work and get past the first year or two that's hard while you learn how to sell this stuff, come into work everyday with ideas of bundles and how you can position and pivot and overcome obstacles, it's awesome. Uncapped commission and transparent profit sharing. Treat every customer and every call like a sales opportunity, and if an interaction is guaranteed to not produce a sale, form a network and get sales from their friends, etc. Find opportunities, etc. Just helping people when they come in and then sitting back down without a plan of how to make every interaction bring in money is not the way to play it


Working everyday with customers is something I love about this job. Having conversation with customers and coworkers is always a huge plus throughout a work environment. The hardest part of my job was working with customers that had no option for the situation they put themselves in. Example would be the customer breaking their phone and they didn't have insurance or a back up phone and wanting something cheap or free. The best part of my job would have to be working and continuing relationships with customers after their first time at the store. Having them come back and wanting to work with me shows I did my job right and they feel comfortable with me. With this job, I learned how to work to maintain my goals and numbers for the company. After my second month working for BeMobile, I was number 9 in the company for sales.

You are a salesman.  Your job is to sell stuff.  If you don't want to sell stuff, don't take this job.  If you do want to sell stuff, and aren't a lazy bum, you can make such good money here.  As a sales partner I was making around $7,000 to $8,000/month and got a promotion in about a year.  Now I make more than that, and have built life-long relationships with several of the employees that work there.  Work-life balance can be difficult, especially if you're trying to take full advantage of the ridiculously high overtime pay.  Customers can be absolute vegetables, but that's just consumerist America in my opinion.  As long as you can handle customers laughing off making your job harder right in front of your face, get them to like you, and get them to buy everything.  The pay is more than enough to make up for it.

What is the best part of working at the company?
If you are competitive and want to make unlimited income, I would suggest trying be mobile! They have a wonderful atmosphere, wonderful people and good values, and the sky's the limit there!

What is the most stressful part about working at the company?
For me it was learning so many things in a short period of time and dealing with multiple databases, and the long shifts.

What is the work environment and culture like at the company?
It's a very inviting, inclusive environment! The people there are awesome, the customers are the highlight of the day!

What is a typical day like for you at the company?
Fun, upbeat and competitive! You are constantly learning, constantly in meetings and get the influx of customers throughout the day, it can be a very full day.

Top Job Titles	Average Salary
Sales representative 2118 salaries reported	$26.32 per hour
Retail sales associate 1 salary reported	$25.00 per hour
Store manager 661 salaries reported	$62,642 per year
District leader 208 salaries reported	$94,712 per year
Real estate assistant 65 salaries reported	$18.50 per hour

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