software engineer

project manager

technical support engineer

supervisor

service coordinator

Daktronics

I always loved electronics and repair and troubleshooting and anything came easy for me even before I worked here it is called electronics know how and talented with skilled rework repair, and troubleshooting and training other technicians and well some just refused to listen as there way was set in mind.

Operators and other standard assemblers are forced to stand most of the day and felt it was required for all employees to stand even techs. I never got the family feel from this company and felt that most would gossip all day and spread rumors for false nature and false accusations which usually leads to people getting abused emotionally and disgruntled. Co-workers and engineers alike would ask questions and would answer them with absolute reason under the Applied Technology ascertained with in my degree of study which was outside of daktronics culture. They do not allow for proper troubleshooting and give tight time constraints and end up tossing PCB's that some can not figure out or unable to configure a proper routine of troubleshooting techniques or lack basic understanding of Digital Electronics fundamentals or never bread boarded anything down to a specific level of boolean TTL logic and lack understanding of PWM and signaling properties and seem to lack ac/dc analysis and when prompted with a question right out of a college book seems most forgot or could not answer properly and had to go through a chain of command to find the answer then get back to me.

The place is micro mangaged down to each individual and always felt like BIG brother was breathing down, and constantly wanting extended hours but got no yields as attrition was up and down and all over the place.

Coming from a large member two parent family with a child of special needs, appointments were a nightmare so when I had the time it seemed they would reject it, but when I didn't have the time they offer overtime and would give occurances for family related absenses even if clearly obvious of a reason.

I felt tossed and turned there twisted and confused of their demands in the market place, and constantly hounded of wether or not I was going to return to college for their course in engineering, well I choose to go for my under graduate on my own.

The employment opportunity at Daktronics offered a great deal of insight into the collective environment of a corporate business structure. As part of its student hiring program, I worked as an assistant coordinator in the commercial reselling position. As such my work pertained to assisting coordinators and sales personnel in making sales to companies who would purchase Daktronics merchandise (digital displays) would then in turn sell them to an end-user (such as a gas station etc..). My work consisted of generating pricing quotes with a variety of different software as well as compiling order packets, invoices and uploading information into the company pipeline. Also part of my job was to train new employees; this was easily the most favorable task for me, as I like working face to face with people. The most unfavorable part of my job would be found in the monotonous task of quotes and pricing, this was generally very mundane and consisted of very little effort and energy. My time at Daktronics was a very good experience which increased a large variety of skills and helped to understand my interests and personal career pursuits with more clarity.

There are many different pieces that make up the whole. Some are managed very well, some are managed very poorly. A day varies dependent upon which part of the company you work in. It could be assembly, it could be sales, custodial, personnel, customer service, account management, etc. 

The best part of the job is the friendships that you can make with your coworkers and that fact that you have a paycheck at the end of the day (though that paycheck might be shockingly small if you aren't an engineer). The hardest part is that if your manager is horrible or has a chip on their shoulder, you will have no job advancement or future within the company. This is consistent through out the company. If you are lucky enough to have a good manager, you may be able to succeed, if not- you will struggle until the day you leave.  Also, nepotism and favoritism is quite blatant and commonplace. 

The company started out with the best intentions. The cofounders are great people who wanted the best for their community. Unfortunately, the current management and company heads leave a lot to be desired. The product is good, but unless management improves, they will continue to struggle in the marketplace.

Carefully consider whether or not you want to work for this company.

The last few years have seen the company try and push more and more out the door with fewer people.  While overtime is advertised as infrequent except for the busy season, the busy season will last all year long given the company's record backlog.  Meanwhile incentives like double pay overtime was removed as "mandatory overtime will no longer be necessary".  High performing manufacturing employees are rarely appreciated for the work they do, and are often left seeing poor performers or "problem" employees called back to work after being terminated.  Want to voice any concerns with these feelings with HR?  Be prepared to wait months for them to respond or even longer for a meeting.  Common practice is to instead talk to middle management and force them to talk to the employee instead.  While many of the people on the floor work very hard and are genuinely enjoyable to work with, this company's indifference to it's employees is hard to overlook.

Everyday is a different chance to learn with Daktronics.

As an Intern you are encouraged to explore as many different jobs in the company as you can / would like. 

The day to day management is very relaxed and a fun place to work. As it is the electronics industry there are an incredible amount of jobs under the headquarters. Whether you want to work as an engineer, testing and making the products. There's also the design and marketing side of the industry, which simply creates the art you see on the displays. Maybe the sales industry fits you better. Whatever you would like to do, they have it there.

It is truly an amazing place to work, and the CEO and upper management have tried to make it a relaxed workplace with a very friendly staff. It is not uncommon to see the CEO walking right by you, greeting you. Truly amazing to see in a company today.

A typical work was getting to the studio before game time and saying hello to everyone who was working in the control room then grab my field passes and head down to the field with all the equipment. 

I learned a lot by always asking questions about every camera weather I was helping with it or just walking by it and just wanted to know how it woks.

The work culture was always fun and it never felt like I was working but it felt like I was doing something that I love to do.

The hardest part of the job was definitely working on the field when the temperature was well over 100 degrees and you had to keep working without taking a break.

The most enjoyable part of the job is when you get to see what you're doing on the big screen and knowing that over 90,000 people are looking at it and cheering as they watch the home team make a big play.

- Answer phone calls from Daktronics's customers to assist them with:
(1) Resetting software (2) Purchasing / renewing software (3) Update company names, addresses, and phone numbers as needed (4) Schedule appointment(s) with software technicians to site (5) Connecting customers to software technicians and/or correct departments

-Email technicians and/or customers about accounts, issues with software or sign, etc.

  The management and atmosphere overall was great. The hardest part of the job would be dealing with unruly customers over the phone. The most enjoyable part of the job is getting to speak to people from all over the country and the world whom use the Daktronics products.

While the company has carved itself a comfortable niche in the entertainment and sports industries, this comfort has led to a decline in product quality and innovation.  Additionally, the company's insular approach towards promotion leads to management that only know how to lead based on what Daktronics has taught them.  Coupled with nepotistic hiring from the local labor pool, Daktronics' workforce is not diverse nor does it approach challenges creatively.  Pay is low for individual contributors, meanwhile management and executives enjoy bloated paychecks.  Additionally, many lifers are passed over promotion which leads to low morale in certain departments.  This can be a good place to start a tech career however I would advise keeping one eye on the exit so that you don't become entrenched and unemployable.  As they say, "if you can't hack, go Dak!" 

As one of the largest employers in Brookings, Daktronics have a revolving door of fresh employees available every time the university season begins. Their hiring and employee retention reflects this, with long-time employees treated the same as those who have just recently been hired. 
My co-workers were an embattled group of veterans, used to being bullied and ignored by the company at large. When I arrived two people were doing the work of four, and even after my arrival the fourth position remained open.
Fear of unemployment drove most people to work as hard as they did, rather than any sense of loyalty or duty to the company. Wages were static and disconnected with the difficulty of work performed.
In short, I hope I am never forced to work there again.

By far the worst company I ever worked for. Had college degree but was forced to start in outdoor assembly. Always seemed to get the most physical job duties even though I was older. Applied but was turned down for every entry level job due to inexperience even though I had at least 10 years of experience in any one of those positions. Many coworkers were bullies and supervisors punished you for bringing concerns to their attention. Direct supervisor should have been terminated many times for harassment. Management had virtually no communication skills to relate to the workers. They treated student workers much better than full time experienced employees. HR absolutely horrible and lazy. Do I need to continue?  Terrible place to work!

Top Job Titles	Average Salary
Software engineer 14 salaries reported	$64,364 per year
Project manager 4 salaries reported	$77,000 per year
Technical support engineer 3 salaries reported	$26.83 per hour
Supervisor 3 salaries reported	$59,267 per year
Service coordinator 3 salaries reported	$18.83 per hour

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