sales associate

store manager

sales leader

seasonal associate

assistant store manager

Little-Green-Apple-Hallmark

There is no accountability. The store manager takes on no responsibility for their misconduct or their role as store lead. When the manager isnt working an overnight shift, instead of their scheduled day shift, they are consistently calling in or leaving hours early. When they are working their shift they spend 95% of their shift in the backroom wasting time. New leads and associates recieve virtually no training while working directly with the store manager. Leading to crucial mistakes, which the new hires are held directly responsible for despite the lack of training. Leading to a high turnover rate, due to lack of communication, understanding of responsibilities, and unfair treatment from the store manager. Team leads and the assistant manager are held accountable for any misconduct by the store manager, especially when corporate brings it to their attention. Blame shifting to avoid accountability is very prevalent. 

Associates, team leads, and the assistant manager are routinely talked down to and blamed for things out of their control. The assistants work load doubles due to the store manager not understanding their roles. They often do not know operations, protocol, in-house devices and leave most work to the assistant. Including the entire card section, building units, and setting planograms, and eventually training of all new hires. When after weeks new hires under direct supervision of store manager, still do not know their responsibilities. 

The business itself isnt a bad place to work. The customers are delightful, the work is fairly simple, and the environment is uplifting. However, the extreme turnover rate and the chaotic business practices are directly due to the store manager.

My experience as a Store Manager for the Werner's (Hallmark) was fantastic.  They genuinely cared about employees and made us feel appreciated every day. However, after the Werner's retired and sold the company to Little Green Apple (Hallmark),  my experience changed dramatically. 
During the three months under new ownership, the workload became consistently high with very little regard for work-life balance. Support from upper management and the admin team was minimal, and despite putting significant effort, I often felt undervalued and unappreciated. Interactions with leadership were discouraging and created a very different and much less positive work environment. When the CRO came into the store, she rarely engaged with the staff, which made it difficult to feel supported or connected to upper leadership.  She presented herself in a way that came across as disingenuous.  

Between my coworkers, and our regular customers, it was like I had a second family. There are so many customers that shop that one location weekly, they became a friend - not just a customer of LGA. We knew their family and how they were.
It was always a joy to be able to assist a customer with a purchase. So many customers would be on their way to a special occassion and needed to buy a gift, those were times where having the knack to upsell was a plus. Now you have the gift, you'll need gift wrap, tissue, bow and ribbon, and don't forget the card! And after you packaged the gift up for them and see the look on their face all lit up, always warmed my heart. 
Setting the store up is a lot of work, but assisting customers with knowledge about what products are available was fun.

New management has created a culture that is beyond toxic.  Sales Leads are expected to change out hardware and shelving for displays on a daily basis while also giving personal attention to every customer who walks through the while also running the registers. They expect you to sign people up for their loyalty program and SELL, SELL, SELL. 

 All that for $12/hour. Even if you meet every goal, upper management seems to derive pleasure from moving the goalposts so they can berate you for not meeting goals. In other words, no matter how much you do, it won't be enough. 

Hallmark prides itself on being a family-oriented, feel-good brand. I wonder if they know this franchise owner is destroying their legacy. I was a dedicated Hallmark shopper before working here. It's a shame what this management team is doing.

Since LGA bought the Hallmark store I am working for, I don't find as much joy working this job now. Some of the decisions with higher up just don't make sense. Particularly when it comes to store hours. EG: I worked the weekend before Valentine's Day and they made the decision to keep the store open for an extra hour. No customers shopped at all during that shift. Valentine's Day was not much of an improvement. The benefit of them taking over is now I get sick time and I can use crown rewards dollars with my employee discount. And I do love my co-workers

What is the best part of working at the company?
Great coworkers and the one on one experience with our shoppers. 

What is the most stressful part about working at the company?
There is no stress with this position. 

What is the work environment and culture like at the company?
Great, fun environment. Always surprised when opening up new product. Sharing that with coworkers and shoppers. Promoting product to increase sales and meet sales goals. 

What is a typical day like for you at the company?
Time usually passes by fast and everyday is different be a due of product arriving, moving collections around, talking to regular and new shoppers. Always fun.

Workers aren't given a list of daily tasks and are blamed for anything that a manager is supposed to handle.  There is nowhere near enough training for any position.  I felt completely used.  I was hired to be an assistant manager, but they gave me no authority or sense of purpose.  I was pushed to upsell without any incentive other than scrutiny for not listening.  I felt like they were trying to make everyone act exactly the same.  I was criticized by people who weren't doing their own job any better.  I had no stimulation in the position.  I have never had such harsh scrutiny, and despite everything that I had done for the company.

Helping customers with all there needs. Usually do the same thing everyday. . Not getting scheduled a lot of hours and pay. I continue to work here because I truly love helping customers find that special gift. Asking them what the person likes. Then showing customers ideas for the gift. That makes my day knowing the customers will leave the store. Knowing that we car about our customers and that they will come back again 

District manager ignored many calls and texts when trying to get clarification. Set up to fail from day one. Was never trained but expected to perform at the best. They are very selective in who they help in the district. We had no SM for 6 months and not once did we ever receive any help from upper management. If you want to be exhausted day after day and be told about all you’re doing wrong this is the place! I got told how good of a job my store did when I resigned. Very thoughtful.

I've been working for Little Green Apple Hallmark for two years, and I love it.  I love being able to work on projects and seeing new stuff come out, especially the Keepsake ornaments.  Plus there is the generous employee discount.   This is a job for someone who's not afraid of hard work.  Duties generally include customer service, cleaning, putting out stock, and setting the store to drive sales.

Top Job Titles	Average Salary
Sales associate 17 salaries reported	$14.08 per hour
Store manager 10 salaries reported	$49,750 per year
Sales leader 14 salaries reported	$14.38 per hour
Seasonal associate 3 salaries reported	$12.00 per hour
Assistant store manager 1 salary reported	$18.50 per hour

Working at Little Green Apple Hallmark: Company Overview and Reviews

Little Green Apple Hallmark

Little Green Apple Hallmark Ratings

Popular jobs at Little Green Apple Hallmark

Salary Satisfaction

Job Seeker Tools

Employer Tools

Browse

Stay Connected