shift leader

sales associate

store manager

assistant store manager

seasonal associate

Miniso

The store and company are a unabashed mess. 

Corporate Management is a joke. My DM, at the time, was amazing. She has since been replaced with someone that does not communicate with store leads, does not attend the store (I worked at) on a regular basis, sparingly responds to urgent requests for any sort of assistance, and is entirely unhelpful when asked for suggestions or guidance on either new policies, current policies, new stock, current stock, or any inherent issues with the store itself. Essentially, they're useless to the people who need them most. 

The new DM has yet to hire anyone new to replace all the people abandoning ship (As of this writing, a 10 person store is now being run by one person, of whom was appointed only a part-time store manager position so, presably, Miniso doesn't have to pay them full time hours). Turn-over is abhorrent and insane.

They don't compensate well, they make amateur mistakes constantly (e.g. After switching to an inferior, new payroll system they "forgot" to pay people for several weeks' worth of pay), and they don't hold any accountability of themselves. Yes: their mistakes which inevitably hinder your store? That's on you, not them. 

A lot of requests such as need for new-stock, replacing broken equipment etc very typically goes un-responded to for a while. Management seems to be chaotic at best, utterly disorganized on a massive scale at worse. 

Corporate is a joke: they deal with Google docs just so "upper corporate" in China can see stats in real time. Although, the EOD is massive and requires more scrutiny and precision than what Google docs can provide. You're expected to deal with it. No amount of suggestions, hints, help, input, opinions, or even urgent demands are heard or accounted for. 

Theft is absolutely rampant, there's no help from corporate in regards to security or any sort of help in that sense. No magnetic locks, deemed "too expensive" - shrink is insane. Registers are constantly broken, so there's only one (mostly) working that was expected of us to accommodate lines of sometimes 20+ people. The other register in question was broken, for months. The one working one ultimately stopped taking card for several months ongoing, now. 

The store here is now down to one person, part time. Even when I was there, they expected us to do the work of 12 people with only 3 on a regular shift/basis, including myself (SM). That's all the help I was able to get, because the store constantly got limited by hours available, therefore prioritizing managers and shift lead so much (which there was only allowed one of each). Regular associates hardly made enough for the amount of work required of them, either, because starting is minimum wage for them. 

The business is a mess and going to fall well behind the likes of Five Below, 99 cent plus, etc. Side note: No Miniso store in the USA (all of which are currently in California) are making any profit, whatsoever. 

They possess zero merketing for the store, constantly change and raise prices which require a constant reset of price tags since the new pricing is typically different in such a way that a majority of the older tags can't be used, or need to be cut apart and taped together to make them work (since they take forever or straight up worn send new tags.. Wut?); it's a hard-sell to new customers who come in constantly asking "what is this place?" pro-tip: not even miniso knows. Literally. We've asked, our DM has no straight answer and neither does anyone else. It leaves a sour taste in our mouths to not be able to provide the customer with a clear-cut answer as to what our store is, therefor destroying any sense of impact for them to advertise by word of mouth. Yet, our sales are solely the SMs responsibility. The company seems to only be stumbling iver their own feet, then pointing at us to blame. 

You'll be tasked with far more tangible labor than you are properly compensated for, receieve almost no hours at all to begin with, and benefit in no way. For managers: they don't pay well enough for the sheer amount of expectations, responsibility, and unfathomable amount of fix-it-up work you need to do to simply stay on top of literally anything else. You'll never have enough employees on call, or even on schedule, to help compensate for the things that need to get done. 

Best part of it all? They replaced my position, without any notice or questions or even implications thereof, while I was on medical leave - having handed it off to my shift lead who possesses zero leadership skills to begin with (I was training them at the time; there were constant pitfalls regarding their organization, prioritization, and manic behavior due to unresolved medical issues which lead to sloppy, unprofessional conduct on a daily basis.. but hey, superb store manager material, Miniso seems to think..) 

This company, as it stands in the US market, is a sinking ship. 

Do not work here.

I had high hopes when I was initially hired as a sales associate. I participated in the set-up of the new store in Palm Desert and was excited to work. As time went on I started noticing little things here and there that worried me when it came to management and business practices. Our manager was very laidback and understanding in the beginning but soon started showing very passive-aggressive behaviour. Anything our manager was displeased with was written on a board in the back room and issues were almost never brought up verbally between manager and staff. Another issue was when I was promised to move up to the Key Holder/Shift Leader position by my manager and was even "trained" but NEVER got the promotion even after months of said "training". I was handling cash deposits and registers after closing and would sometimes have to front and open/close BY MYSELF. I felt like I was helping and really showing my potential but in reality it seemed my kindess was taken for granted and I was being used for my labor. The last straw was when I asked to be taken off the schedule due to a very serious medical problem that put me in and out of hospital and I needed time to recover. My manager was understanding enough to give me the much needed time off and I returned back to work a few weeks later. As time went on I started noticing my hours getting cut and then my manager told me HR had to cut hours due to overscheduling during the summer (it was horrendously slow during this time so the overscheduling statement seemed a bit fishy since no more than 2 people would be working per day). Me and another coworker were taken off the schedule COMPLETELY for over a MONTH. Manager said "non management could be scheduled only for 10 hours per week" yet neither me or my coworker were scheduled. It wasn't until months later after said coworker returned back to work for the Winter season that I finally found out what really happened. My manager apparently started noticing shortages in the safe and registers and took me and my coworker off the schedule to weed out who was taking the money. Mind you, me and my coworkers would frequently make mistakes with counting out registers after closing and sometimes would lead us to be a few dollars over or short and would usually be fixed once the mistake was noticed. After my manager did her investigation, it was decided that I must have been the one "stealing money" and hence was taken off the schedule. I was NEVER notified by my manager that ANY OF THIS was going on and was NEVER even offered an explanation or able to state my case. All Miniso locations have PLENTY of cameras on and off the sales floor and if my manager would have checked the footage (which can go back at least a week if I remember clearly), it would have been obvious I never stole a penny. This company is shady and their management is unfair and constantly picks favourites. They offer no opportunities for promotion and if they do, they're most likely lying to you. I wish I had never worked here. I gave this company a YEAR of my hard work and dedication just to be tossed aside. PLEASE DO NOT WORK HERE if you want to be treated with respect, you'll most likely regret it.

I recently had an experience working with a company that I feel compelled to share so that others may know what to expect. The initial promise of becoming a 'store manager' and having a sense of autonomy and control was far from reality.

The first day on the job was an instant red flag, with immediate signs of a toxic management culture. This was a forewarning of what was to come in the following days and weeks. The management seemed to have little interest in creating a positive, constructive work environment. 

Training was virtually non-existent, with communication and organizational skills severely lacking. The problem was exacerbated by being understaffed, which forced me to rely on my own intuition and the assistance of fellow employees to navigate through the day-to-day tasks. This, understandably, led to a lot of frustration for both myself and my colleagues.

The stringent management of cash registers was a major point of contention. Any shortage in the drawer, even the smallest discrepancy, was met with a harsh response from upper management. This created an atmosphere of intense pressure and anxiety, making it difficult to perform at one's best.

The company's approach to merchandising was another frustrating aspect. After investing time and effort into replenishing and organizing the store, a separate display team would come in and change everything. It seemed like my hard work was constantly undervalued and unrecognized.

As a store manager, you would expect some degree of control over your hours and those of your staff. However, if you or your staff exceeded your hours by even a minute, you would be reprimanded. 

One of the most disappointing aspects was the lack of employee benefits, such as discounts. Despite working for the company, I was expected to pay full retail price for products, just like any other customer. This showed a clear lack of appreciation for the employees.

Job security was virtually non-existent, with the constant threat of being let go at any time without notice. This only added to the stress and uncertainty of the job.

Finally, despite being a 'store manager', I found myself constantly micromanaged and required to follow orders from upper management. The promise of autonomy was simply an illusion.

In summary, my experience with this company was overwhelmingly negative. The lack of training, poor management, absence of employee benefits, and lack of job security made it a highly stressful and unsatisfying experience. I would strongly advise prospective employees to consider these factors before committing to a position with this company.

A Typical Day at Work:
A typical workday involved opening and closing procedures, managing customer interactions, and ensuring smooth store operations. Covering shifts was often challenging, especially with limited staffing hours, making scheduling a constant struggle.

What I Learned:
One of the biggest takeaways was learning to lead a team under difficult circumstances. Managing daily tasks while ensuring that staff remained motivated, despite the lack of upper management support, helped develop leadership and problem-solving skills.

Management:
HR was relatively helpful and communicated well, but upper management, including the district manager and senior store manager, provided little to no support. The senior store manager often used personal information about employees to her advantage for career growth. She also created a double standard by favoring her own family members while attempting to terminate others for the same situation. Threats of write-ups and nitpicking every detail created a stressful work environment.

Workplace Culture:
The culture was largely dictated by the senior store manager’s attitude, which leaned toward power trips and favoritism. The district manager, on the other hand, was much more relaxed. Unfortunately, the toxic management style of the senior store manager made it difficult for employees to feel supported or valued.

The Hardest Part of the Job:
The most difficult aspect was running the store with minimal guidance and support. Without proper backing from upper management, handling scheduling, customer concerns, and general store operations became overwhelming.

The Most Enjoyable Part of the Job:
Despite the challenges, working on displays and changing store standards was a highlight. The creativity involved in setting up new layouts and making the store visually appealing provided a sense of accomplishment.



Take my advice and please do not work at Miniso. 
Especially if you plan on working in this company as a supervisor, asm, or sm. You will actually have the most stressful job and its way to stressful for some lousy retail company. 

- you get paid less than any other retail store, but they make you work twice as much. 
- the head office is a complete mess, turnover rates are so HIGH expect to see a new area manager every couple months. In the time I stayed we went through 3 different area managers and 3 different district managers. 
- the HARDEST part of the job are weekends or whenever anyone from head office visits. They like to surprise visit 2-3 days a week. 
- HEAD OFFICE will come in and nitpick at everything even though the store still looks great. 
- they will put the blame on the store manager even though its a problem in warehouse. because the store level is considered the bottom it will always be the first to get the blame. 
- the head office doesn't care to listen to what you have to say, they will push you to do things that is not even within your contract. So if you still decide to apply, learn that you can say no ( they will still try to push you)
- they will not give you proper training and expect you to just learn. even our store manager wasn't properly trained but just tossed out into the sea expecting them to swim. 
- I had to take my own car and drive to warehouse( an hour away) once to pick up products, expecting to get reimbursed, they never did.

First of all, working at Miniso was really fun in the beginning. Talking and having fun with coworkers, developing new work ethnic skills, having creative freedom in designing some of the displays and getting to play our own music. What I didn’t like about this job was how disorganized this company is. Biggest pet peeve was how constant the schedule would change last minute.  Communication with management was really poor and higher ups would always expect the most of you and have really high expectations that will lead to punishment if you can’t do it. Uniforms and clothing choice are strict, I mean those polo shirts were uncomfortable and it seemed unnecessary that we needed to only wear blue jeans and clean white shoes. It’s honestly ridiculous for how much they care about the color of your pants and your shoes when there are better things to worry about. Sometimes, store is led by one or two employees throughout the day which can get really busy and ends up not having enough coverage. The backroom is way too small for the amount of shipment they keep ordering. Boxes would be stacked really high and those disguesting rice bags filled with plush were always a pain to drag around. There were multiple safety hazards in the back that can lead to someone getting injured that they don’t really bother to fix. Overall, working here was okay. If you’re willing to try to challenge yourself to living up to the ridiculous high standards the higher ups have then go for it. The pay is pretty good but there’s no benefits or discounts to working here. 

In terms of workload, Miniso is a pretty easy job. As long as upper management wasn’t at the store, I enjoyed my time there. Most of your time is spent unloading trucks and packing out inventory, which is time-consuming but satisfying if you like to organize things. Miniso has a very specific aesthetic that they strictly adhere to, but the concepts were easy to pick up and apply. The biggest issue with this job was management. The managers often don’t know what they’re doing and spend so little time in the store that they fail to direct and correct their staff appropriately. The manager at my location specifically had a problem with boundaries and would call staff members for hours at a time, even on their days off, and if the employee missed their call, they were threatened with termination. Our employer held termination over our heads for any reason, and if any mistakes were made or something was not done to the manager’s liking, he would fire the employee, and when asked about write-ups and how warnings are enforced, the manager stated that filing write-ups was too much effort and he preferred to just fire people when he’s had enough of them. 
The pay was good and the job wasn’t hard at all, but the manager either fires their employees on a whim, or drives them to quit. Subsequently, there has been a rotating team in our location since its opening, and no staff member has been there longer than a couple months, besides the store manager of course. 

There are excellent days here, and there are awful days here. That's what the retail environment is like. I started at store level and worked my way up to area manager in under a year because this is a growing company with a great deal of upward mobility for people who dedicate their lives to the company. HQ is completely Chinese, for better or worse. Unlike an American company that does not ever give chances of moving upwards due to not having 10+ years of experience in a field, if you are reliable and clever, you will be considered as a valid candidate. 
The company is a small company, and the HQ staff for the American division is less than 100 people, so the biggest issues are the communication breakdowns from time to time. The people who have been here more than a year are in it for the long haul, and they pour their hearts into the company. I have never seen such dedication to working round the clock, but again, this might be because HQ staff is culturally different. 
On it's best days, this company is a blast to be at. You meet people from across the globe, you laugh, and you put your heads together to solve problems and accomplish goals. On it's worst days, you struggle to meet unrealistic or impossible demands given to you by faceless execs across the ocean.
In management you are often given alot of freedom so long as you are succeeding. But as a manager you must accept that you are never NOT working. There is no such thing as days off here, you are always answering your phone and putting out fires. Miniso WILL become your life.

Getting promoted is purely based on if they like you if you'll have complete 100% open availability (no school, no sports, no daily matters outside of job hours that need to be attended too). The salary isn't worth the drama. They went up 50¢ hoping that would entice more employees but going from having hours to not having hours to bring on call to never having a stable schedule is too much for being just a sales associate working minimum wage. Customers are usually nice. You don't get discounts and you don't get holiday pay as a part timer (even if you work the major holidays like Christmas Eve and new years :) ) parking is hard to get and sometimes all staff will be required to work on a holiday and I'd you don't show you'll be punished for it :) you're also not allowed to not do anything even when there's nothing to do. Weekends are busy week days are slow. Oh and sometimes they'll even make you do job duties outside of your description but when you talk about it you'll just be told to be a good example for the team. Oh oh, and to add on to all of that when you ask for full-time hours as a sales associate they'll tell you that they don't give full time hours to sales associates. Oh ! Also the rules and policy totally change based on who your boss is by the way the cooperate will change their actual work policies that YOU have to resign to stay aboard the whole process so be prepared for that too. 

I've worked at Miniso for a little over 6 months -- truly at first, it wasn't a bad job, just the basic "watch the tills and make sure the store looks good". What truly made this job unbearable dealing with corporate's asinine standards and attitudes.

First of all, they want you to sign up an unrealistic amount of people for their memberships -- before, the way to sign them up was simple but now they've decided to make it a complicated 5+ minute process and making the customer "activate" their memberships with a code. In my experience, hardly anyone that's stuck in a long line is patient enough to do all that.

They cut your hours but also expect you to unload weekly shipments out in a timely manner despite the store working on a skeleton crew that's missing several bones. They also change their standards regarding how the store looks on a daily basis, so even if the store looks good now, expect a corporate person to come in and say "it's all wrong, do it over again".

Upper management will 100% talk down on you as though you're incompetent. To call them 'rude' is a compliment -- when they don't think you can understand them, corporate will absolutely curse you out in Chinese while their translators lie to your face.

If you're hoping to get a discount on the merch by working, tough luck. They don't give out employee discounts at all. I'd suggest looking somewhere else to work than here.

Top Job Titles	Average Salary
Shift leader 291 salaries reported	$18.09 per hour
Sales associate 297 salaries reported	$15.30 per hour
Store manager 192 salaries reported	$24.01 per hour
Assistant store manager 197 salaries reported	$20.89 per hour
Seasonal associate 141 salaries reported	$15.38 per hour

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