veterinary technician

veterinary assistant

pet sitter

human resources business partner

senior financial analyst

Petfolk

I joined the organization believing in its mission and hoping to contribute to a positive, collaborative culture. Unfortunately, my experience fell far short of those expectations.

In my experience, the workplace culture was characterized by poor leadership, inconsistent accountability, favoritism, and a lack of psychological safety for employees who raised concerns. While there were many talented and dedicated individuals throughout the organization, there was a significant disconnect between the company's stated values and the reality of day-to-day operations.

One of the most concerning aspects of my experience was how employee concerns were handled. Rather than fostering an environment where feedback was welcomed and used to drive improvement, raising concerns about workplace culture, professionalism, leadership decisions, or operational challenges often felt discouraged. Over time, this created an atmosphere where employees became increasingly reluctant to speak openly about issues affecting the organization.

Leadership effectiveness varied significantly, and decision-making frequently lacked transparency. There was a widespread perception that personal relationships and internal alliances carried more influence than performance, accountability, or professional expertise. One of the most frustrating aspects of my experience was the apparent lack of accountability at the senior leadership level. Leadership often seemed insulated from criticism, and employees who questioned decisions or raised concerns about culture, operations, or management practices did not feel that their feedback was genuinely welcomed. The close relationships among senior leaders created a perception that protecting one another was prioritized over objectively evaluating concerns and opportunities for improvement.

I also observed ongoing turnover, declining morale, and frustration among employees who genuinely wanted the company to succeed. Efforts to address cultural or operational issues often appeared to be met with resistance rather than collaboration, making meaningful improvement difficult.

My experience ultimately led me to believe that challenging the status quo or advocating for cultural improvements carried professional risk. Employees who attempted to raise concerns or push for greater accountability did not appear to receive the support one would expect from an organization that promotes openness and transparency.

**Advice to Prospective Employees: Ask detailed questions about leadership turnover, employee retention, conflict resolution, and how concerns are escalated and addressed. Speak with current and former employees whenever possible before accepting a position. Understanding the reality of the culture beyond the interview process is essential.

**Advice to Management: Culture is defined by actions, not mission statements. Organizations that are unwilling to accept criticism, hold leaders accountable, or address employee concerns transparently will continue to struggle with trust, morale, and retention.

**Final Thoughts: While there are talented people throughout the company and a mission that has the potential to make a positive impact, my experience was that leadership and culture issues consistently undermined that potential. Based on my experience, I would not recommend this employer to professionals seeking a workplace that values accountability, open communication, psychological safety, and constructive feedback. The most disappointing part was not the existence of problems—every organization has them—but the apparent unwillingness of leadership to acknowledge them, accept criticism, or engage in meaningful change. Until that changes, I believe talented professionals should approach opportunities here with significant caution.


What is the best part of working at the company?
I’ve worked in HR in organizations that have grown through acquisitions, and one thing I’ve always seen is how hard it can be to maintain a consistent culture when you’re integrating lots of different legacy practices. One of the things I really appreciate about Petfolk is that our de novo model allows us to build our culture intentionally from the ground up. When we open a new Pet Care Center, we’re bringing in teams that are aligned around the same values and way of working from day one. I also really appreciate that we’re a technology-forward veterinary company. We’re constantly thinking about how technology can support better workflows, better communication, and ultimately better care for pets and a better experience for the teams providing that care. Another thing that stands out is that we are very metrics-driven. In veterinary medicine there can sometimes be hesitation around data, but here it’s used in a way that supports better decision-making and helps teams focus on providing the best medicine possible. 

What is the most stressful part about working at the company?
The pace that comes with being a growing company. As we expand into new markets and open new Pet Care Centers, priorities can shift quickly and there’s often a lot happening at once. It requires flexibility and a willingness to adapt, but it’s also part of what makes the work exciting.

What is the work environment and culture like at the company?
I work remotely, but even so, there are a lot of opportunities to stay connected. We have virtual team-building events, active and fun Slack channels (all the cute pet pictures!), and regular internal newsletters that help keep everyone informed and engaged. We even have a book club! Even being remote, I still feel connected to the broader team and what’s happening across the company.

What is a typical day like for you at the company?
There really isn’t a typical day, which is one of the things I enjoy most about working here. Every day looks a little different depending on what our teams need and what’s happening across the company. The pace can be fast, but the variety keeps the work interesting and gives you the opportunity to contribute in meaningful ways.

Petfolk is a horrible place to work. I like be to compare Petfolk's hospital designs as the Ikea of vet hospitals; everything looks nice, but of poor quality. The location I worked at had leaks coming from the ceilings during storms, the sliding doors in the exam rooms had bolts falling off which could hurt someone, dogs could open the exam room doors with their noses, floorboards warping, and multiple other issues throughout the hospital; none of those issues were fixed during the year that I worked there, but the company kept opening up new locations all over the country left and right. From my point of view as a previous employee, Petfolk focuses its time and resources on expanding its business rather than providing a healthy and comfortable working environment. During my employment at Petfolk, I watched them fire undeserving employees, I had 3 different managers in 1 year, and I witnessed nurses being denied raises due to their new leveling system. Petfolk monitors each assistant/technician's performance based on how many plans they sell, annual appointments they schedule, and more. If your numbers are not in the top performing technicians/assistants, then it will most likely affect your pay raises and nurse leveling increases; This is what I witnessed while I was a vet assistant at the Wake Forest location. I do not recommend working for Petfolk because there are many other well-deserving employers that will value your hard work, education, and commitment to the animals, clients, and their company. 

Working at Petfolk has genuinely been a rewarding experience for me. The environment is professional and efficient, yet it’s the innovative spirit that really sets us apart in the veterinary industry. We're always looking for ways to improve how we operate, which directly benefits the pets and owners we serve.

The Fear Free certification we’ve adopted has been a game-changer. It was a bit of a learning curve, but it’s fundamentally altered how we approach veterinary care, making the clinic a much more relaxed place for everyone. This shift has noticeably improved the quality of our services.

Our CEO is a major driving force behind these changes. Her clear vision and enthusiasm for excellence have had a tangible impact on the entire organization. It's not just talk; you can see and feel the difference in how we work together, from the top down. This leadership style promotes a culture where honesty and transparency are the norms, helping everyone stay focused on our main goals.

Seeing the results of our efforts, the way pets and their owners leave our care happier and healthier, is incredibly satisfying. It’s a reminder of the positive impact Petfolk is making in the field.

To sum it up, Petfolk is not just a workplace but a place where professional growth and innovative pet care go hand in hand. The company’s commitment to quality and supportive work environment really do set it apart, making it a great place to work and grow in the veterinary industry.

I was really excited for this job. They made it out to seem wonderful. A woman-led industry that wants to look at veterinary care differently? Amazing. In theory, it is perfect. But in practice, it was a joke. We were promised flexible scheduled and continuous training, then told to deal with it when the expectations didn't align with the job description. They encourage growth, but then management gets angry when you try and improve. The entire management team is egotistical and squanders the potential of their employees.

The only thing I liked about working here was the coworkers. Everyone was absolutely amazing and willing to teach and support one another. Without them, I would have left much sooner. The clinic is also fear-free, which is amazing. All the employees treat pets with the upmost care and respect, which can be sparse in the veterinary industry. The only issue is management, and it is a BIG issue. 

They pay management a ridiculous amount of money to step on the "little guys". They harp that they are different than large corporations and that they value their employees, but it's just a farce. This company is all talk. It's a shame, because the actual practice is phenomenal. Management just needs to stop talking about of their butts.

I have loved the transition and experience so far.  As trite as it sounds that Petfolk is focused on changing veterinary medicine I do feel that I have seen them put their money where their mouth is.  I love the fear free focus, the virtual visit option to help increase availability to the pet parents, the focus on tools and technology to improve workflow and efficiency, the transparency (physically in the buildings and in communication), the support and availability of the other doctors, and the focus on education and time spent with the owners.  I was in a high volume practice previously and am absolutely loving the ability to sit down and talk with the owners.  While doctor's schedules are set up far in advance by necessity, I have been very impressed by the flexibility and ability to get time off as things come up.  All in all, I would strongly recommend Petfolk both as a place to work or as a place to take your pets!

This company had a lot of potential and was initially the change I had been wanting to see in the veterinary industry. It quickly turned into the exact toxic environment that I was trying to escape. They say you get regular 1:1 but my manager rarely schedule these and when they did they do it outside so they can’t be recorded. I would find out from other coworkers or from a write up that there was an issue with something I was doing wrong. Onboarding training is non-existent. They constantly increase the prices well above the industry standard and expect you to recommend the shady medicine some of the doctors are forced to practice like your life depends on it. Any feedback you get is based on revenue. Business partners make commission on revenue, but no one else does. Never got a raise in the entire time I was there (more than a year and a half). The team for the most part is great but you can tell everyone is miserable which makes it hard to enjoy work. We were told by the business partner that we could not complain, but nothing was done to make us not want to complain.

Though I am relatively new to One Vet, it is evident that this is a group of people that joined the profession and started a company for all the right reasons. When I interviewed I was surprised by how friendly and open everyone on the team was, almost to the point of being concerning. After working with everyone and getting to know them, I'm impressed and happy to have finally found my "unicorn" clinic. 

One Vet is new and growing so there are things that aren't set in stone yet, but management has done a great job of communicating what to expect and being transparent with the goals of the team. Unlike a lot of the places I have worked at, they seem to genuinely care about their people and they seem to know that putting their people first is good for their clients and patients and promotes the practice of best medicine. 

Management is THE issue. It is quite difficult to get in contact with the higher up. If you need a task done, as busy as she is, you have to ask several times and sometimes still will not get done. A good amount of people within the company all came from a previous company together. It has caused a lot of cliques and alot of uncomfortable moments. For instance one tech is always rude/condescending and only helpful to those they choose. While them being the issue you could never bring that up to the manager due to the nature of their relationship. Raises never happen, and you can feel and visibly see who is and isn’t a favorite. The companies values are what made me stay a little longer. Fear free is a concept I’ve grown fond of. Audrey, the CEO, is a brilliant women with a wonderful vision. The management just absolutely sours that experience, and takes away from the gold of the company. The wages they are offering are not worth what comes with the company 

I worked in a virtual role, the day is usually very busy helping pet parets, rdvms... on a wide variety of situations by phone, email, text or chat. 30 min for lunch and two 15 min breaks throughout the day.
Management may be spread too thin to realize the training that was provided was not comprehensive. Managers may not be in the same page about your training, or how some things are handled, is all very rushed. The work place culture remotely is very lovely, they make efforts to do online activities outside of work. The hardest part of my experience was the quality of the training, then being thrown into many " figure it out on your own" kinda of scenarios. Management appeared a little  tone deaf owiyh some issues. The most enjoyable part was making a positive impact  in the health of pets by helping pet parents with a diverse array of issues.

Top Job Titles	Average Salary
Veterinary technician 34 salaries reported	$26.65 per hour
Veterinary assistant 10 salaries reported	$26.05 per hour
Pet sitter 3 salaries reported	$24.33 per hour
Human resources business partner 3 salaries reported	$105,833 per year
Senior financial analyst 2 salaries reported	$102,500 per year

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