assistant manager

retail sales associate

sales associate

supervisor

store manager

Pure-Hockey

There are so many good things I can say about this company. Not sure where to begin, lets just start off with amazing teamwork day in and day out. When you work for a company who helps inspire the passion of something that you have a passion in, do you really work? No, you live life and pass the passion on to the future generations. That is exactly what we did day in and day out working for this company. I had a great team under me who loved the sport, loved to teach and inspire, on top of that I had amazing upper management from my senior manager, area manager, all the way up to the top. Nothing but positive work life. Working for this company you get the chance to develop many life skills that will help you as a person and in a professional way. This company gave me the opportunity for me to be myself and make a difference and with that I was able to help make the team and the store more successful. I know I made a difference and impact that where I come back to visit and customers see me and stop what they are doing just to see me. This company does not pressure its customers into buying only the high end products, its team is gears to getting what is best fit and comfort for the person playing the sport. A returning customer who is always welcomed will bring your store and the company more than a one time customer that spends a large amount one time. This company is also very focused on the youth in the sport and getting the next generation inspired by working with local NHL teams.  Each staff member gets detailed training on each section of the store from working the Point Of Sale, fitting the gear, tech and info of the sticks, skate fittings, goalie gear, helmets, the skate sharpening's and also how to talk and handle all different types of customers.  I could go on and on about this company and my experiences but its best that you walk into a store and see how the atmosphere is for yourself like the Springfield, VA (133) store is. Great leadership makes a great team. 

Total is a great place for anyone who is a fan of hockey. From the people who work there to the people who want to shop there, Total Hockey is a great place if you want to wake up and enjoy going to work. With most employees of the company having some background in the sport, it is exciting being in an environment with so much knowledge and experience at your fingertips. The one major downfall to Total Hockey is there pay scale. Most employees including myself are vastly underpaid. As a result, it is not uncommon to hear chatter on the days leading up to payday about people job searching. While a fun environment to work in, there is no future with a company that isn’t whiling to invest in your financial wellbeing; at least that’s my experience.

In a typical day, one in my position can expect to take calls that range from a simple problem the takes seconds to resolve, to placing orders that involve multiple forms of communication to complete. Working with a base salary and a small commission can make working for sales exciting, challenging, exhausting and very rewarding.

The hardest part of my job can be the monotony of it. There can be hours of people calling about the same problems that’s out of your control and yet you have to explain why the situation took place over and over and how you are going to resolve it. But at the end of the day, in this position, that’s to be expected.

I worked as a part time sales associate for over 4 years. The job can be fun, but the pay and upper management is awful. The pay is barely above minimum wage and you’re lucky to see a 50 cent raise every 2 years. When you ask for a raise, they will say no and justify it by saying you are a part time employee. They also never adjusted pay when inflation increased, making the pay post covid pretty unbearable. Additionally, the upper management has no employee retention plans or goals and you will never be rewarded for your hard work. As a part time employee, I always felt less valued as
If I was  just another name within the company. I made some really good relationships with customers and I had great co workers and a great store manager. Staffing issues were also a problem at times, at which times my hours would heavily increase with no increase in pay. Would often be called in on my days off and get no over time pay. My personal opinion is that it is a great job for a younger kid with a passion for hockey and just needs some spare change on the side. I would not recommend the job to anyone looking to start a long career as it is relatively thankless and hard to advance in both part time and full time roles and even the store manager roles are not well compensated for the amount of time they put in. Salary based employees at Pure Hockey are forced to work a minimum 45 hours per week 9 months out of the year which makes it hard to have a work/life balance and can be frustrating considering the low pay.

Day starts with normal inventory of new items. Quick rundown of what is expected for desired sales. Restock shelves. Complete online orders for shipments. Learn specs on new merchandise that will be promoted. Maintain relationships with customers by informing them about latest products. Make cash/credit transactions with discounted items for customers. Help with the selection of desired gear for customers while also making recommendations. General manager/ assistant manager refreshes us on what to look for when trying to sell an item, how to make a genuine connection with customer, creating lasting impressions to keep getting the business of frequent customers and new customers. More challenging days consist of promoting items that customers aren't that interested in but we still try to push for that sale. However, its not always about the most expensive item that fits the best. I personally enjoyed each individuals preference when it comes to what type of gear they wear. Also talking with each and every person about their hockey career or children's hockey career.

Awesome work environment, the best coworkers I have ever had, who are now some of my best friends. The managers are amazing, great guys who love joking around with the rest of us. The job itself requires a lot of product knowledge, which they will teach you but it takes a while to get it all. The customers are also very cool, you meet alot of awesome people and even some retired NHL players! However... the pay is very lacking, you'd think it we'd get comission on this type of specialized sales... but you don't... you don't get tips either, and even when a customer legitimately tries to tip you, you have to deny it, especially when a manager sees it. You get no other type of compensation besides your hourly pay... which is barely above minimum wage. And as for raises. They rarely happen, so good luck. It's a lot of work with no extra incentive even if you try and work harder. Also no 10 minute breaks, HOWEVER, there is a lot of space for downtime to relax and chill out sometimes.

What is the best part of working at the company?
The best part of being a pure hockey team member is the opportunity of having a family away from family. Fellow employees are extremely respectful and supportive. The Customers are always excited for new opportunities and equipment.

What is the most stressful part about working at the company?
Sometimes It gets extremely backed up and busy. There tends to not be enough staff for busy fridays and weekends. And sometimes customers can get impatient. It can get extremely demanding and stressful at times. 

What is the work environment and culture like at the company?
High energy, fun, fast pace. There are friendly coworkers and clientele. Pure Hockey Staff are all Very Respectful, Engaging and Welcoming to new Staff Members and Regular Customers. 

What is a typical day like for you at the company?
As a part time employee it can be as simple as a 3 hour closing shift, or a entire full weekend day. Loads of Customer Service with cleaning and maintenance tasks around the shop as background tasks

For full time this company was terrible. Raises are rarely seen if ever. You will often be told how good  the work/life balance is, when in reality it is the opposite. You will acquire plenty of PTO that you will never be able to use due to the extreme lack of staff and pay. For a Job that is heavily sales focused, the bonus is also heavily disappointing. The company also Unfortunately tries to weed out the traditional hockey shop/sports store aura, making it feel more like a your in a staples rather than some cool hockey shop. I also  never saw The Company putting money back into locations, making them very outdated and run down, equipment failing and tools needed to complete the tasks falling apart. 

Over all  it can be a Good gig for the young kids looking for a part time job in high school/college. As well the ability meet some really cool people with a discount being very nice... at least until you've purchased everything you need.  But full time turns into nothing but Poor Pay, Poor benefits, Poor work/life balance.

The office and the customers alike that would call in are 100% hockey-lovers and there's nothing wrong with that - IF you are a person that falls into that same category as well. Typical day was fielding calls from customers complaining about why their order was late and/or had not yet arrived. The shipping department for this company is laughable (at best) as far as fulfilling web orders accurately and on time. The managers were actually good, easy to like people whom I would work for again - under very different circumstances, of course. The hardest part of the job was being screamed at by customers for lost packages (sticks, helmets, goalie pads, etc.) while trying to respond to emails and chats of the same angry nature simultaneously. Most enjoyable part of the job was getting most Sundays off to watch Football......

Working at total hockey has been one of the most rewarding jobs I have ever had. A typical day would start out with making sure that the store was neat and organized for the day, the counters were clean, the register was balanced, and all employees were ready to go. I learned how to properly communicate with different types of individuals, how to work fast and make sure the customers were happy with our services. The management team and my co-workers make the workplace especially exciting because they encouraged me to work harder and learn new skills. The hardest part of the job was keeping good hours and not taking customer satisfaction to the extreme. The most enjoyable part about the job was meeting new people and creating relationships with the customers.

This company is one of the worst i have ever seen in my life at identifying talent and putting them in positions to succeed, the area managers say they do, but do what they want and want you to go along even if they put you in a bad spot and lie to you about it. Do not move stores for them, I got told before I could even ask I cant work at a store 30 minutes from me I had to keep driving an hour and a half everyday for the bare minimum my position made.Said that would put me in a bad spot. I worked in that store almost 6 years I know what I was getting into.  I had to do that after about 6 years there just to have a promotion I felt was long overdue. This is not a career path.

Top Job Titles	Average Salary
Assistant manager 97 salaries reported	$47,356 per year
Retail sales associate 94 salaries reported	$15.35 per hour
Sales associate 51 salaries reported	$15.44 per hour
Supervisor 54 salaries reported	$17.56 per hour
Store manager 23 salaries reported	$62,609 per year

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