new home sales consultant

sales associate

superintendent

care specialist

senior superintendent

Richmond American Homes

This job literally gave me depression. I was treated so unethically the entire time I worked here, I do not even know where to start. 

You are not trained by management, but management will place you with another rep that does not want to train you. You are their direct competition and there is no incentive for them to help you. Mine was pregnant and hiding it from the company so she did not lose her job and told me to leave on my first day because she was scared of covid and seeing other people (which totally makes sense in a customer service job right? where you literally have to see people...) She would also ask me to work overtime constantly on her behalf..... Mind you I lived an hour away from where I was placed. 

The training is only determined by availability at different communities as well. I was forced to commute hours a day on minimum wage for 6+ months and sold on the dream that it was "all worth it" because you will make "so much" when you were done with training. 

You also do not get a choice of where you are placed and what community either. Therefore, they determine how much you make with no explanation.  A newer employee got placed at a better community than I did and several other seniored employees and made significantly more than everyone else just with no reason behind it. 

Work life balance is non existent. You were only allowed 1 weekend off per 6 months. Say goodbye to your social life and seeing your family. Home prices were raising constantly from the builder and if your clients wanted to buy a house on your day off, it was your fault if you were busy and could not help them and they got prices raised on them. Pretty much forcing you to work constantly. 

 I watched this company will not give my coworker leave for having a baby either.  They were given the ultimatum that if they took leave they would have to give up their commission.  Essentially forcing them to take their entire PTO and having a few weeks with their new born. 

Not to mention my manager would ask me inappropriate questions about my personal life constantly. 

Just very bad environment I do not recommend working here unless you literally have no other options and want to feel demoralized as a human. 

If you can sell in one community long enough to get your hard earned commissions or become the favorite salesperson can be quite lucrative. Although I met and mostly exceeded sales goals I felt like a number and not valued as an employee. They use their favored lead sales agents to lead other employees, however the leads take advantage of your "newness" and take sales and use underhanded tactics to outsell you, and take the credit as if they are ethical but wolves in sheep's clothing and often recognized at company meetings. It will be proposed to you by management of a great opportunity to exclusively sell at a new community, then without notice there are 1, 2 or even 3 sales agents working of the same sales office. Character and ethical decisions of management and sales staff is always being challenged from the "corporate demands". Agents will take sales and management will pressure sales staff to sabotage the executed contracts so that the customer ends up canceling if management has made a mistake when that told the sales agents to "Run it hot" by offering incentives to customer in order and make sales goals for the month/quarter. Have seen many of producing agents get fired and had to leave over $50K of unclosed commissions. Honestly, if you have any discord with any management beware, you could get fired for no reason. Work here if you can produce, and brown nose long enough to keep the money that you have worked so hard for. Fortunately I wasn't fired just began to see the writing on the wall. Pros money is decent, you can cross-sell but not worth the stress.

I joined Richmond American Homes with high hopes, but unfortunately, my experience was far from what I expected. While the company offers a solid product, the internal culture is outdated and lacks the support necessary for long-term success.

The biggest issue is the management style—very top-down, with little room for innovation or autonomy. There is a clear lack of trust in the field teams, and leadership often prioritizes control over collaboration. Micromanagement is common, and decisions are made without considering input from those who are actually on the ground with customers.

Team culture felt competitive in a toxic way, not collaborative. Instead of fostering a healthy environment where people build each other up, there was constant pressure and very little recognition. It was more about numbers than people—both customers and employees.

Flexibility is virtually nonexistent. The schedule is rigid, and there’s little understanding or support for work-life balance. Creativity is stifled, and you’re expected to follow a script rather than bring your own strengths or ideas to the table.

Overall, if you’re looking for a company that values initiative, team morale, or personal growth, Richmond American might not be the right fit. I eventually chose to move on to a more empowering and people-first organization—and it was the best decision I made.

Let me know if you’d like this tailored for platforms like Glassdoor, Indeed, or LinkedIn.

Management encourages sales agents to give false information regarding the status of utilities. Once buyers contract, a close date can be set as early as two weeks out which becomes a problem for some buyers, especially first time home buyers with no equity to bring to the table. They treat buyers horribly and pay agents 2% of the base price which is much lower than the actual price of the home. You could work a neighborhood as in far northern Colorado yet you are expected to drive to Denver tech center to 8 a.m. sales meeting every week while being expected to be back at your community by 11 a.m. You will spend your own money to stock the refrigerator with the expected snacks and drinks. You are expected to use the affiliated lender which killed more deals than applications actually taken. Management will not negotiate on price - they would rather let the house sit on the market and reduce the price a few weeks down the road to a price below what a buyer offered. They treat their sales people horribly, with the exception of those they will do anything to accommodate a sale for including releasing properties early and reducing the price. They have a "list assist" team that will sell your house with a buyout addendum charging you 13%. This is a horrible company to work for! Don't waste your time.

Absolutely the worst company to work for. They have a horrible reputation. Management is incompetent and lack leadership skills. Instead hiring friends and play favorites. They will use you and try to keep you in fear for your job. They have created a Morales and unethical work environment where friends of management are awarded for stealing your clients. They would rather see you fail then succeed if you have a good work ethic you pose a threat. Employees are uncoperative, caddy and rude. They will steel your clients backstab you and this is encouraged by the sales manager because she wants only her friends to succeed placing them at better communities and lets them practice unethical  behavior. Sales manager is not a licensed realtor and has never sold real estate lacks the experience needed to lead and is moody she practices a, " I am never wrong attitude ! " This is a high stress environment due to the way it is managed internally they have a lack of training and will ignore your requests for help because management doesn't no how to do most job tasks themselves. You will be treated poorly when you have a question. Constant turn over everyone walks around looking unhappy because they are !

RAH was a great place to work for the first 3 years, even with high management turnover.  Had a very successful run.  Made great money, worked with some really good people and learned a lot.  Had a great time. Unfortunately, the 5th VP of Sales came in during my 4th year with the company and, of course, had to have their own way of doing things.  Also, hired a sales manager, which we didn't have for my first 3.5 years with the company and I was unable to work well with either of them, due to their lack of professionalism and communication.  Things got difficult during Covid with delays and management buried their heads in the sand and ghosted their salespeople.  I called them on it, so I was given an ultimatum to quit if I wanted to get paid for my backlog (homes not closed/completed) or be let go and receive nothing.  I had 20 homes in my backlog.  

What is the best part of working at the company?
The clients and that is all.  The training is horrible, and you get no support from upper management.  They treat you like an infant and expect you to be a slave to their meetings almost daily and its a waste of time.   They are not honest. 

What is the most stressful part about working at the company?
They push and push for sales, and always change the incentives, and prices and run out of funds on their advertised rates.  Clients get upset! 

What is the work environment and culture like at the company?
The back office people are great, and most of the people are nice and friendly.  However, they make it hugely competitive to work as a team in the sales department.  Not a great environment.  Work at a thoughtful company that cares. 

What is a typical day like for you at the company?
Driven and always under huge pressure from management.  Many conflicts and issues because they expect the agent to do almost everything, including hunting for documents in their outdated, and convoluted systems, and you have people there that won't help you including management but expect you to call around other agents and burden them for training and know how.

This company offers a very low base pay and favors young, aggressive people. They tend to put two people in the community but all the leads are funneled to their chosen person. Management will change the rules regarding who first entered a lead into the system or ignore the “up” system rules to favor their chosen person.  Rules are re-written for any reason, at any time.  If you are a middle-aged or older worker, do not work here! You are basically viewed as the back up to the lead sales person and will not be handed leads. You will also be placed in the worst (undesirable) communities or the communities that are over an hour away.  And taking time off for medical reasons is not viewed favorably and may give them an excuse for your early termination. It is one of the worst places for an older worker to be employed!  My advice is to move on and avoid the drama. They constantly run ads on the job boards because this place is a revolving door.  There are plenty of good opportunities elsewhere.  Just take the time to find them.

My role was unique in that I had the responsibility of contracting all the production homes to be built. It was quite a daunting task, but Richmond American had spent quite a bit of time, effort, and resources in providing the necessary tools to be able to keep up with the workflow using technology. Looking back, they had quite a bit "figured out" that many other builders do not. It was truly a great company to work for, and they do recognize your efforts and skills. I only left because of an opportunity to help another builder start a fresh division from the ground-up and to be able to work with my old boss again, whom I greatly admire and respect. I wasn't "looking" to leave or for any other job. The other builder found and recruited me. I actually was earning the same money, but just had an opportunity to learn more about the infrastructure of building a department from scratch. I cherish and value my time at Richmond American, and would work there again should such an opportunity arise. 

As an interior designer at Richmond Homes, I can say that they really cared about a work/life balance. After being there for 2 and a half years, they really proved that they care about you as a person and your overall growth in the company. Every time I had any issue, I had a loving team and boss that would hear my concerns and address them immediately. The clients were amazing to work with, and even if you got a stubborn one to work with, you had a whole team to support you through it. The job itself was amazing. I loved working with products and samples in the showroom. It was so fun working with different plans and seeing the specs and model homes once they were fully designed. You get to work with the architects, trades, sales agents, superintendents and other designers every day and it is so great seeing how a home is put together and how happy it can make our buyers to live in their dream home.

Top Job Titles	Average Salary
New home sales consultant 2 salaries reported	$30.00 per hour
Sales associate 99 salaries reported	$26.31 per hour
Superintendent 3 salaries reported	$105,000 per year
Care specialist 1 salary reported	$58,500 per year
Senior superintendent 3 salaries reported	$90,000 per year

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