dentist

dental hygienist

orthodontic assistant

dental assistant

insurance coordinator

Rock Dental Brands

It is hard to give a fair review of this company as a whole when my experiences are only specific to the area I worked in, which is Northwest Arkansas; Fayetteville, Bentonville, & Siloam Springs.

Let’s start with a positive: this is a good place to get a start if you are right out of school for dental assisting. It is something that will at least get you some hands on experience. 

To put it bluntly: the management and leadership in these three offices is...deficient. I know this issue has been brought up many times by myself alone, as well as others but it was never addressed, or if it was nothing ever came of it, because real leadership vs “I’ll manage things however I want today because I woke up feeling one way or another” never actually happened.

I had significantly more negative than positive & professionally handled interactions with my manager. 

For example, there are inconsistencies in the way the accountability of the clinical staff is upheld. One day it may be ok to do something one way, but the next day it’s addressed as “the wrong way”, however only 20% of the staff would be made to make actual changes. 

Every morning was unpredictable in the way that our manager’s mood was what would determine how the day went for everyone else, patients included. Bad mood? Patient A might have to pay for a lost retainer, whereas yesterday a patient with the same scenario was able to get one made for free. There was/is never consistency. The things we do for our patients should not be dictated by whether you woke up on the wrong side of the bed. 

This is not to say that coaching could not fix these things. I think the team leader in these offices could benefit from some extensive leadership training. The potential is there, but not without having a leader of their own to help them be successful.

Some of my bigger frustrations in my time with this company in its entirety are:

That they boast “one big team” and “teamwork” and “family”, but in reality it feels like everyone is just replaceable, so it makes people very unmotivated, there for the paycheck and that’s it. This isn’t a field where you should feel blasé about things. You need to have some passion for helping people.  

In my opinion the assistants and office staff are not paid fairly. Being told to expect a raise after getting a yearly review and it being 10 cents an hour (if even that) is insulting. There is nothing entitled about expecting to make a fair living wage when you’re working in a professional position. There are some fast food workers that make more of a livable wage than what Rock Dental Brands is willing to pay some if not most of their employees. 

The “production” goals are obtainable but when an office goes above and beyond to not only hit that goal but surpass it, there is a cap on the bonus. What’s the point of even trying then? That’s just another one of the ways they demotivate their employees.

You earn personal paid time off but you get questioned or treated badly for using it. (This may vary depending on your manager or team leader)

In my particular location there is a lot of cattiness between the staff and Mean Girl type of behavior that isn’t addressed by management until it boils over, and by that time the damage has been done.

Things at the corporate level change one day to the next. You never know what each day will bring, which creates confusion and stress 

So all in all I think there is a lack of consistency from the top down, the pay is just not good, and coworkers being catty to one another should be addressed way sooner than it is. 

There are also no opportunities to move up. If you change positions, it’s only a lateral move. It makes it difficult to want to work harder when you feel like you will just be stuck in one spot forever. 

I will finish in saying that the benefits the company offers are a positive I didn’t mention. The company does pay all or most of the health insurance benefits, which is nice and almost unheard of in the dental field.












Rock Dental Brands cares more about the money going into the corporate/dr pockets than they do those working in the clinics. You are expected to work your tail off for no reward but a “pizza party” IF that. You’re lured in with talk of “great benefits” but really you’re underpaid immensely and when you question it you’re told “well, if you take your 401k+what we cover in health insurance+the bonuses you’re not making $13/hr you’re really making close to 20/hr.” But your bonuses are based off of insanely high goals that are typically unreachable so you never get a pay out. And when you do reach your goal after working so hard it’s less than worth it. 
Higher up management doesn’t listen to clinic staff complaints about their in office management or the way their doctors treat their staff. And they’d rather hire a staff without experience rather than take the time to find a new doctor who treats people with respect. 

The company pushes so hard that they’re a family yet when one of their employees gets deathly ill they do absolutely nothing to help them or the staff members family when they pass.

Working in a clinic isn’t unbearable aside from being underpaid and never being listened to by higher up. But the corporate part of the company is the part that pushes you to leave. Morally, how could you stay and work for a business who cares this little about its people, but yet pushes so hard that they’re a family….? 

With over 15 years of experience in dental recruiting, I am passionate about my career and supporting talented clinicians, while helping them secure their best dental career opportunities. Personally, I was seeking a better overall career fit and team culture. I have found that in Rock Dental Brands! From the support center to field operations to the clinicians, everyone has been extremely welcoming, supportive and collaborative.  Leadership pays attention to that work/life balance, where we work hard in a flexible environment and recognized for our efforts. We are doctor founded with our Chief Clinical Officer and Specialty Doctor Presidents actively supporting our clinicians. I love that we support a variety of brands throughout our multi-specialty network, which provides a wide-range of career opportunities for my doctor pipeline across the country. I have truly enjoyed my experience supporting and being a contributing member of the Rock Dental Brands family. 

The “team leader” doesn’t lead you at all. She’s not motivating and uplifting. She comes in the mornings with a look on her face like she hates being there and already wants to go home. She didn’t like helping us with anything unless she absolutely had to and got upset about it. That team had no teamwork no structure and it was full of drama that she just let happen until it would blow up. She picked favorites too. I don’t think this is the job for her anymore. We could tell she stopped caring and was just there for a paycheck bc she told one of the girls she was stuck there. She got mad when I told her I was leaving acted very unprofessional about it to and after that gave me the cold shoulder. I honestly would of stayed if it wasn’t for her bc I really loved my patients. We have tried complaining about her and nothing ever happens. I also wasn’t getting fairly compensated and she told us the company will only ever offer us a 1-2% raise every year. So up to if this is what you’re looking for. 

It isn’t the most terrible environment, but it could be better. Workplace drama is well managed, and the local team is really supportive. The pay IS terrible, and the hours are horrendous. They keep understaffed on purpose, and we work in an environment where we are exposed to all the germs and are constantly battling illness, so there’s always someone calling in sick. Plus, there is always the push to get more starts, make more money. Patients aren’t seen as people so much as potential profit. It is oftentimes exploitative. Offices and equipment fall into disrepair before anything is done about them. Budgeting is strict and we are threatened with the possibility of losing our bonuses if we don’t stay in budget. The financial department doesn’t know how to properly use a function in excel so budget is often inaccurate. Or maybe they just don’t expect us to understand how excel works? It’s sketchy. 

What is the best part of working at the company?
On time paychecks . Some helpful staff

What is the most stressful part about working at the company?
Over worked, underpaid and extremely stressful clinical environment

What is the work environment and culture like at the company?
A mess, nothing positive to really say. You as an employee are worth only as much as you. Can earn for them today. 

What is a typical day like for you at the company?
A stressful mess. Expectations that could and were never bet. Then the “ so called Coporate jerks” start finding fault with you and eventually fire you when you don’t suit them. They cannot keep dentists for this reason.

My clinic was taken over by Rock Dental Brands a few years ago, and while I was initially skeptical, it's been really good for me. I have felt so much more stability in my job, and have grown a lot. The initial transition from working for my doctor to working for a company had its challenges, and I was reluctant, but it has really been nice to be a part of a larger team. I have so much more support on the more tricky parts of working in a clinic - dealing with insurance companies, keeping up to date on compliance matters, etc. - and get to focus on my patients, my team and my doctor. 

Among the greatest things about working here, I feel like I have an opinion. My team and I are very engaged, and this leads to many conversations with levels of management. We are always free to express our opinions, and this is very valuable. The company culture is great, and this is expressed by the number of engaged employees seen daily in the Support Center. There is an abundance of smiling faces that are always friendly and willing to chat. Benefits are great, and I see multiple people being promoted internally. 

Remember that this is a corporate company and they do not care about their employees. They are unwilling to pay employees the money that they deserve for the work load that they give them. The dentists and employees are great, but the management and organization is terrible. The company only cares about the dollar, not whats best for the patient. The clinical staff care about the experience that they give their patients as much as the company allows. If you think you want to work for this company, just apply somewhere else for dental experience.  

You are expected to handle all job duties in the office but due to the atmosphere it made it tough. They expect you to take work home or do homework. No work-life balance. If you struggle with something or ask for help you will never get the support needed. It's confusing on who you work for between corporate, area manager, doctor, and hygienist but the team leader of the office is supposed to call the shots. Staff will never respect him or her because of the company having too many “chiefs”

Top Job Titles	Average Salary
Dentist 14 salaries reported	$349,226 per year
Dental hygienist 6 salaries reported	$41.75 per hour
Orthodontic assistant 9 salaries reported	$19.51 per hour
Dental assistant 4 salaries reported	$16.52 per hour
Insurance coordinator 4 salaries reported	$14.50 per hour

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