registered behavior technician

entry level behavior technician

board certified behavior analyst

behavior technician

clinical director

Sunrise ABA

I worked at Sunrise for approximately 1.5 years, during which I held several roles across various departments, often stepping in to support wherever needed. I truly enjoyed working with my managers and teams—both of whom played a pivotal role in my longevity with the company. Unfortunately, beyond those positive relationships, I found that the organization as a whole did not uphold the same values across other areas of leadership. My overall experience revealed ongoing concerns with leadership consistency, transparency, and organizational culture.

One of the most disheartening aspects was the leadership style and company values—or lack thereof. Promises made by the CEO during the hiring process were misleading and designed primarily to get you to accept the offer. Once you’re onboard, those commitments are rarely upheld. It quickly becomes clear that the company views employees as disposable resources rather than individuals with value and potential.

Leadership decisions often felt abrupt and impersonal. Terminations were made without notice, support, or genuine consideration. It became apparent that employees are viewed less as people and more as tools to drive profit, with little regard for their well-being or career development.

In particular, the management style of the Director of Clinical Operations, raised serious concerns. In my experience, she displayed a lack of empathy and professionalism, and her actions often created a toxic and demoralizing environment. Her apparent goal to take over operational control in place of an absent or ineffective CEO contributed to the dysfunction.

The culture of favoritism and nepotism further damaged morale and trust across teams. Rather than fostering a supportive and inclusive environment, leadership consistently prioritized personal alliances over merit or performance.

While I’m grateful for the lessons learned and relationships built during my time at Sunrise, I would caution others to enter with clear eyes and realistic expectations. The organization has a long way to go in terms of valuing its people, delivering on its promises, and building a sustainable, ethical workplace.

What is the best part of working at the company?
The best part of working at the company was the frontline staff and the families we served. Technicians, supervisors, and scheduling staff consistently showed dedication to learners despite operational pressure. 

What is the most stressful part about working at the company?
Leadership and executive decision-making often lacked transparency, mentorship, and structured support. Expectations were high, particularly around billable hours and performance metrics, but coaching, role clarity, and sustainable workload management were inconsistent. Advancement conversations were not always accompanied by formal development planning or compensation alignment.

What is the work environment and culture like at the company?
Overall, the environment was high stress and heavily pressure-driven, particularly around cancellations and billable hour targets. Cancellations were often met with urgency and scrutiny, which created ongoing tension across operational and clinical teams. Expectations remained high even when external variables were outside of staff control.

Leadership support and mentorship were inconsistent, and communication around performance and advancement lacked structure. This contributed to an atmosphere of uncertainty and sustained pressure rather than strategic, developmental leadership.

What is a typical day like for you at the company?
A typical day required balancing regional operations, utilization targets, cancellation recovery, staffing coverage, and executive reporting. The environment was highly metric-driven and reactive, often requiring rapid problem solving with limited structural support.

I have worked at a few different ABA companies now and I think the main thing that is different about Sunrise is the level of support we receive.

BCBAs should generally be pretty independent but still need to have coworkers and supervisors to bounce ideas off of for clinical collaboration. My previous company did not have support structures in place to ensure BCBAs had everything they need to manage their caseload effectively, but here I have a clinical director to meet with regularly and a scheduler dedicated just to BCBAs who helps me make sure I get all my hours and that my learners get all their support.

The CEO and director of clinical operations as well as the area directors are all easily accessible when I have ideas. They encourage everyone to bring ideas to the table and the CEO always says "the best idea wins" no matter who has it. Sunrise is still a pretty small and privately owned company, so it feels good to be able to bring my ideas up to leadership and have them developed into something that can help everyone. 

Basically- my voice seems to be heard here, and I feel like I can make a real impact on the needs of the kids I work with. 

When the company initially formed my experience was generally positive. As time past, policies shifted without notice, the format of meetings changed drastically, Training became unclear and gears were constantly shifting.

I missed the CA bi-weekly meetings which fostered insightful trainings and clinical discussions with peers. 

There is no work life balance, and there is a lack of clarity about billable hours. It can change at any moment. It is not a  people first agency. Many of my colleagues left . There is no focus on retention and many people have been duped by empty promises to get them onboard.  

I might've stayed if management did not change. Sunrise was going in the right direction in the beginning stages, but the rapid growth in different states paints a clear picture that they are in it for the profits. Be weary. 

I completed assessments for families and frequently dealt with frustrated clients due to significant wait times for assigning staff. It's very embarrassing as BCBA Supervisor. Some of these families have not received any updates on staffing for many months. I very much question the ethics of this company. 

What is the best part of working at the company?
I’ve worked as a BCBA in a few different settings, and my experience here has been largely positive, especially from a clinical standpoint. The team genuinely prioritizes learner outcomes.

The technicians and mid-level supervisors I’ve worked with have been dedicated and responsive, and families are generally engaged and appreciative of services. 

WE GRADUATE LEARNERS HERE!!!

What is the most stressful part about working at the company?
The most stressful part is that it’s a fast-paced setting, and adjustments are made frequently based on client needs, staffing, and scheduling. That said, I’ve seen ongoing efforts to improve processes and create more consistency as the company continues to grow.

What is the work environment and culture like at the company?
Collaborative and Fun. Team members are generally supportive and willing to help problem-solve when challenges come up.

What is the best part of working at the company?
Coworkers were very supportive

What is the most stressful part about working at the company?
Unpredictable for the most part, never know what'll happen with every session

What is a typical day like for you at the company?
A solid job that is very dependent on the clients that you work in-home with. You go into the clients' home, you do the interventions with support from BCBAs, and you write a report at the end of the session via an app. I had clients that would make me feel like the job was very fulfilling, while other clients made me question if this job was worth the pay. The coworkers I had during my time working there were very friendly and supportive. It can be a very unpredictable job, so you have to be very vigilant to any changes. If you've got the heart to be helping out individuals with developmental disabilities, you'll do well in this job.

The high-level leadership culture has become increasingly difficult, and clinical quality does not appear to be a priority for the organization.

The Director of Clinical Operations often creates an environment that pushes staff out, while the CEO lacks a fundamental understanding of ABA practices. Furthermore, the Director of Clinical Quality has not effectively advocated for the team’s needs. Despite public claims of transparency, the daily reality involves significant micromanagement and a lack of honesty from management.

Please be aware that the positive reviews posted online do not accurately reflect the internal experience at this company. 

To be clear, the BCBAs, CDs, and ADs are amazing and supportive. It's the Executive Leadership members that create the toxic culture. 


Being in the field for a few years, I've seen other companies treat their staff like numbers and clients like paychecks. Sunrise actually listens to their staff and cares about the clients receiving quality services. It is so rewarding to be with a company that prioritized positive reinforcement strategies, encourages professional development, and have a fun culture. One of my favorite things are the little activities/games that are sent each week for all staff members to play. 

In the field, I don't feel isolated like I did at my previous company. My supervisor is very helpful & supportive for whenever I need them. I'm excited to see where this road continues to take me, and I highly recommend Sunrise! 10/10

It’s kind of a mixed bag depending the supervisor you have. The company is relatively new and with that comes inexperience. It’s not all bad but it leaves something to be desired when it comes to communication and support. they are diligent to have all new hires be completely trained but as far as supporting them once they are in the field it’s a different story. The only thing that has really been a red flag is how they deal with problems, whether it’s work related injury/illness or lack of collaboration from supervisors, they talk around you in circles and do bare minimum to help you with these issues. They are struggling with BCBA:client ratio which is leaving BCBAs burnt out and struggling to be at their 100% best due to stress and large case load. 

As a BCBA, I appreciate the autonomy I have over my clients and schedule, while still having supportive co-workers to collaborate with. Leadership, including the director of operations and clinical directors, is approachable and always willing to offer guidance when needed. Monthly CEU events provide excellent opportunities to learn from others and gain new perspectives. My supervisors genuinely care about my growth and well-being, while allowing me the freedom to make clinical decisions. Time off is fully supported, so I never feel guilty taking it. I’m truly grateful to be part of such a supportive team!

Top Job Titles	Average Salary
Registered behavior technician 459 salaries reported	$25.30 per hour
Entry level behavior technician 58 salaries reported	$24.84 per hour
Board certified behavior analyst 210 salaries reported	$90,502 per year
Behavior technician 141 salaries reported	$24.67 per hour
Clinical director 38 salaries reported	$108,289 per year

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