customer service representative

specialist

forklift operator

warehouse operations

production operator

the LEGO Group

What is the best part of working at the company?
Overall fun and rewarding work. Lots of great interactions with kids and parents who are enthusiastic about the product, and in my experience, a great staff of people to work with. The job's success isn't measured by sales, but by whether guests (customers) have a good experience, which makes for a lot less pressure compared to other retail jobs.

What is the most stressful part about working at the company?
Stores are very small, and thus constantly too crowded, making everyone grouchy and stressed. 
Severe disconnect between corporate offices and store associates and supervisors- most policies, practices, displays, etc. seem good in theory, but don't work out well in practice. Apart from a rare, brief visit from a regional manager, there's not much room for feedback or requesting support.
Way too much dependence on an NPS (Net promoter score) survey system, which only reports data from a tiny percentage of customers, but is treated as a major indicator of a store's success. Uses a 1-10 rating system, input by customers, where only a ten is acceptable. 

What is the work environment and culture like at the company?
Culture is relatively healthy and positive. Employees are expected to assume positive intent, so that mistakes and misunderstandings can be handled equitably. In my experience, the staff was very diverse, and it felt good to work alongside people from different backgrounds and perspectives. 

What is a typical day like for you at the company?
Shifts lasted anywhere from 4 to 10 hours. Shifts longer 4 hours included a half-hour unpaid break, and a full hour unpaid meal break for longer shifts. I was on my feet pretty much the whole time, and busier days required a lot of energy, both physical and mental. Weekdays during the school year were slow, but summers, weekends, and holidays were often incredibly busy, and could be pretty stressful. Guests were generally happy and well behaved, but there was no shortage of mean and ridiculously demanding people as well. (The kids were often more polite and empathetic than the adults.)

Being a Brick Specialist included engaging with guests (there's a kind of script you're trained to use, including a greeting, demonstrating the product, etc.), running the checkout counter/register, cleaning and stocking the store and backstock, and unpacking shipments from the delivery truck about once or twice a week. Whenever new items were released, there was a drawing to see who got to build the sets for the window and shadowbox displays (definitely one of the most fun parts).

Although LEGO didn't get it perfect all the time, there did seem to be a genuine effort to foster a healthy workplace culture. For the most part, scheduling was fairly flexible as long as I put in my availability as early as possible- this was great, since most of us were students and/or had second jobs. Work/life balance was pretty well respected.

My time at The LEGO Group was brief but comfortable and enjoyable.  You work in a clean air conditioned environment and the work load is low and manageable.  The benefits include paid holidays, upwards to 120 hours of vacation including 40 hours of sick time and 2 paid floating holidays.  This gives a healthy work life balance and helps reduce workplace stress.  The Healthcare and retirement benefits are also worth noting as incredibly generous.

Now the bad...  The facility is in it's infancy and because of this work place competition is high and fierce.  It's a level of unsupervised corporate politics that I cannot recommend to anyone who isn't prepared to carefully navigate any and all work place relationships.  This isn't the job/career to just show up, work and leave.  There is a social game you must play.  Holiday gift's to manager's, taking on supervisors work outside of your job description, as well as effectively playing the blame game to keep a department image is but a few requirements to this work culture.  Every manager in every department is putting up this façade that their department is without issue and is happy.  If you are not happy or have concern they will deal with you as a threat to their image.

The Pay for all hourly employees tends to be on the lower end of competitors.  Usually by 3-4 dollars less.  It's more of a concern to employees who make less than 25 but to those who make more its worth the trade off in time off and benefits.

In summary The LEGO Group offers a high benefits job with a comfortable work environment and work/life balance.  This coming at the cost of below average pay and a highly competitive sometimes even hostile social environment.

The LEGO brand has really helped me to understand the value of customer satisfaction. My mission as a sales associate is never to swindle customers into making costly purchases. However I aim to give each guest the best LEGO experience they can possibly have. My demeanor is always one of contagious nature, an affability guided by nothing but genuine happiness and politeness. Whether a guest wants to purchase something or just learn a little bit about the product, Im glad to converse. And if they are looking to purchase a gift it would be impossible for me to sincerely recommend something if I cant put myself in the shoes of the person for whom they are shopping. Several years of experience have allowed me to accumulate unlimited product knowledge, from prices to names therefore, given a bit of background I can always assist anyone in finding something perfect. Establishing a personal connection with a guest takes a bit of time and it can be hard to put a conversation on hold. Especially busy days present the challenge of being able to connect with all of the many visitors and there is probably nothing more difficult. This is when the value of the LEGO team shines. My coworkers can be best described as my teammates, a group of diverse individuals all operating on the same frequency. A cohesion laced with respect allows for our ability to navigate one another out of the trickiest situations. Superb teamwork and atmospheric positivity combines to create a working environment that couldn't be better and more importantly a place where any child is guaranteed to leave with a grin stretching from ear to ear.

It's fun to say you have a cool job, and working for The LEGO Group qualifies as cool. 

Retail can certainly be a pain, but most LEGO Store customers are gonna be rather pleasant. There's no reason to be grumpy when you get a new set or some bricks off the brick wall. It's a toy, so they're expecting to have fun!

No, I don't build sets all day. That's a fun perk occasionally, but your average work day is gonna involve talking to customers, restocking shelves & working the register. If I'm lucky, I can work an early shift on a weekend when we have in-store events, which typically involve helping kids build something & coming up with a story about it. Seeing a child proudly present their build is truly special; they're our future and setting them up for success is remarkable.

Every once and a while you'll deal with some grumpy customers, complaining about not having old retired products or ranting at you why they don't like a set while they purchase that very kit for themselves. That's retail, dont take it to heart.

Job security isn't really an issue, LEGO doesn't generally let people go without a valid  reason. Holiday shifts can be bonkers, but what do you expect for a toy store in a mall? Hours can be wack, only a handful of management positions are full-time. You'll need a second job. It's possible to advance to leadership roles of you go above and beyond consistently, but don't expect it.

Working at The LEGO Group has been a profoundly disappointing experience. One of the most glaring issues is the absence of formal training programs. This lack of structure leads to confusion and frustration among employees, as many are left to navigate their roles without proper guidance. The high turnover rate speaks volumes about the dissatisfaction within the company; it's clear that many employees are seeking better opportunities elsewhere.
The environment is toxic, reminiscent of high school drama, characterized by favoritism and clique behavior among both regular employees and upper management. This creates an atmosphere where trust is scarce, as upper leadership often shares sensitive information with staff, eroding any sense of confidentiality. The conflicts that arise from this lack of professionalism only exacerbate the issues, making it difficult for anyone to feel secure in their position.
Moreover, there seems to be little opportunity for career advancement. Employees are often left wondering what their roles truly entail, and the absence of clear job definitions contributes to a sense of aimlessness. Instead of a collaborative team, it feels like a gathering of "wannabe chiefs" who are more interested in asserting their authority than fostering a supportive work environment. Ultimately, The LEGO Group has the potential to be a great place to work, but the current culture and management practices leave much to be desired.

There are many hardworking employees on the production floor who genuinely support each other and take pride in the work. The issue is not the operators or the people trying to keep things running day to day. The issue is production leadership.

I have seen how much one supervisor’s behavior can affect morale, training, retention, and psychological safety on the floor. There can be a major gap between the company’s stated values and what employees experience day to day. The company promotes respect, care, and development, but that does not always match the reality under certain supervisors.

Employees may feel watched, pressured, blamed, or unsupported instead of coached. Concerns can be minimized, communication can be inconsistent, and expectations can shift depending on who is involved. This does not just affect production workers. It affects training, quality, teamwork, and whether new employees feel safe enough to ask questions and improve.

Good operators and support employees should not have to work around poor leadership just to get through the shift. Management should pay closer attention to how supervisors treat people, not just whether production targets are met. If the company wants to live its values, it needs to take floor-level leadership behavior seriously and create real accountability when supervisors damage trust.


I've had a few jobs in my time, and this one is by far the best job. It feels so good to work for a company that honestly CARES about you as a person! So many companies nowadays only care about the profit, or the image of the company. Other companies will stress that the guest is the most important person in the picture, but LEGO seems to understand that realistically, that's not the case. LEGO seems to understand that if you take care of your employees and acknowledge them on an individual level, and give them incentives to do well, that in turn they will be happy and actually WANT to perform well for the company. 

I work at one of the largest LEGO stores in the world, and even on our busiest days of the year, we're having fun. Everyone at work is so supportive of one another, and the managers all understand that we are human beings, and sometimes we need to sit down for an extra 5 minutes to catch our breath. 

Honestly, the hardest part of the job is just being on our feet for however many hours, but you could find that to be an issue for at least 70% of jobs. Getting to play with LEGO bricks in between working with guests who share in your passion is worth a few aches and pains and the lowish payrate!

Being a team leader has shaped me for then best by testing my capabilities and leadership style. A Typical day at work consists of helping customer find sets for their kids or family members. As a team leader my daily tasks include: reconciling money, training employees on new daily goals and tasks, ordering supplies necessary for the store, setting up displays by following directives, and overall leading the team to achieve their utmost capabilities. The hardest part of the job would be keeping every customer happy because when it comes down to it, there are problems we face throughout the day and I try my utmost best to keep the customers satisfied to keep them coming back. I work in a very fun environment with enthusiastic individuals and meet a diverse group of people and build strong bonds with the customers and my team members. My ultimate goal at work is to keep employees on their toes by keeping them informed with any company updates and making sure that they process customers on register service and floor service while following company protocol for these services. Overall, I am satisfied with the company and the values that it has built over the past 85 years.

Usually from the second you clock in to the second you clock out for the day which is usually 4-6 hours you are customer service driven in attentiveness, knowledge, suitability of the set for customers. I have learned a substantial amount of customer service from reading tells, attitude, posture and overall meeting every need be it spoken or implied through language or body posture. Most of the time it is a constant situational awareness or head on a swivel in store. Co-workers are a varied bunch. The one I work for is awesome for the most part with my co-workers being the best part of why I come into work. Every has each others back without saying a word. We can easily and will swap roles to make sure everything in the store runs fine. The ability for us to simply adapt as the sales floor demands makes life a considerable breeze in relation to the hectic or quiet nature of the day. Management can be hit or miss. Currently lower level management is quite possibly the most effective and enjoyable I have ever been with. It makes working in this store phenomenal and I do feel motivated and encouraged to do my best.

While it is a fun company to work for, corporate often makes bad decisions that reflects they still do not know where they are heading. While still being profitable they show sings that the left hand does not talk to the right hand at all if ever.

It is fun to work for them with being around LEGO all day, but they continue to remove benefits that the employees have enjoyed. Even forcing you to build sets to display without being payed to do so.

They also force hours to stay low and keep next to know one on full time payroll. They cite situations where you could get this as a reward but back pedal when they do come up. They even try to use a year end bonus as part of your pay, but make it next to impossible to get and don't subtract this from their estimates of what you make.

With such low pay for workers they seem to only want people that will stay for barely above minimum wage. They require so much excellence in service far beyond any other retail company I work for. But pay far under these places. Things do not make much sense.

Overall a good company for short term and discount privileges, but one you would and could not make a career in.

Top Job Titles	Average Salary
Customer service representative 5 salaries reported	$20.52 per hour
Specialist 6 salaries reported	$17.96 per hour
Forklift operator 4 salaries reported	$23.03 per hour
Warehouse operations 7 salaries reported	$195,540 per year
Production operator 2 salaries reported	$21.42 per hour

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