Overview:
We are seeking additional full-time temporary support for our Marketing team! This temporary Marketing & Communications Specialist-LTE will maintain continuity of core MarCom operations (social channel management, social content creation, eCommerce copywriting, monitoring and response) during a leave of absence and ensure that high-visibility initiatives stay on track.
Start: Mid-June (or ASAP)
End: End of September/Early October
Shift: 1st shift hours Monday-Friday
Candidates must live within 60 miles of Madison, WI and expect to be onsite a few times a month.
Responsibilities:
Key responsibilities include:
Social Channel Management & Community Engagement
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Oversee day‑to‑day management of all social media channels, ensuring timely publishing, brand consistency, and platform‑specific optimization
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Monitor social conversations, customer feedback, and emerging trends; respond promptly to inquiries, comments, and issues to maintain a positive brand presence
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Collaborate with internal teams (Customer Service, Marketing, Product, Sales) to ensure accurate, aligned, and helpful responses across all channels
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Manage influencer partner collaborations
Content Creation for Social & Digital Platforms
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Write engaging, on‑brand content tailored for each social platform, campaign, and audience segment
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Develop content themes, messaging frameworks, and creative direction for ongoing initiatives
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Create compelling eCommerce product copy including titles, descriptions, features/benefits, and SEO‑optimized content to support conversion and discoverability
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Support content needs for cross‑channel initiatives including email, web, and promotional campaigns
Campaign Planning & Cross‑Functional Coordination
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Build social‑first campaign messaging aligned with the marketing calendar and broader brand initiatives
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Coordinate scheduling, deployment, and cross‑channel amplification to ensure cohesive storytelling across social, web, and eCommerce
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Partner with creative, design, and product teams to ensure assets and messaging meet platform best practices and brand standards
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Collaborate with external partners (agencies, influencers, media) to extend reach and strengthen campaign performance
Analytics, Reporting & Optimization
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Track social performance metrics, customer engagement patterns, and content effectiveness using analytics tools
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Conduct competitive and trend analysis to inform content strategy and identify new opportunities
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Stay current on platform updates, emerging formats, and evolving best practices to continually refine social and eCommerce content strategies
Qualifications:
Qualifications
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Associate’s or bachelor’s degree required
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Demonstrated experience managing marketing campaigns that engage, inform, and convert (email marketing experience preferred)
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Strong writing, editing, and verbal communication skills
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Analytical mindset with the ability to interpret data and optimize performance
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Highly organized, deadline‑driven, and able to manage multiple priorities
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Collaborative, adaptable, and positive team contributor
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Ability to quickly learn marketing tools and platforms (e.g., Meltwater)
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Be onsite in Madison 4-5 times per month
LinkedIn Tag: Claudine Baccheschi #LI-CB1
