Develops and executes growth marketing strategies that drive measurable acquisition, share of wallet and retention across the enterprise—with a primary focus on Front Door Services including Managed Health, Employer Solutions, and other business-driven growth priorities with business-to-business audiences. With a strong analytical and consumer centric mindset, this role translates insights into integrated, multi-channel marketing plans- across B2B, B2B2C, and consumer audiences- and ensures alignment across paid, owned, earned and emerging channels, in partnership with internal and external teams. They work in close collaboration with business, clinical, sales, and administrative business leaders to understand business objectives and ensure marketing goal alignment. This role embraces AI, leveraging it to improve performance and gain efficiencies, in a culture that values experimentation and measurement.
Major Responsibilities:
Growth Marketing Strategy
- Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
- Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
- Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
- Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
- Develop marketing strategies that support employer, payer, broker, consultant, referral, and other business audiences, while translating value propositions into customer-centric messaging and campaigns
- Build integrated B2B and B2B2C marketing plans that drive awareness, engagement, lead generation, and conversion across complex decision-making journeys
Cross Functional Leadership and Collaboration
- Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals
- Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
- Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results
- Partner closely with business development, sales, product, operations, digital, analytics, and service line leaders to identify growth opportunities and translate business objectives into actionable marketing strategies.
Performance, Optimization, and Innovation
- Define goals, objectives, KPIs, and success metrics to continuously improve campaign effectiveness and ROI
- Leverage data, analytics, testing, and emerging tools (including AI and automation) to drive ongoing performance improvement
- Stay connected to evolving media platforms, consumer behavior, and industry trends to inform marketing strategy and execution
Licensure, Registration, and/or Certification Required:
Education Required:
- Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field
Experience Required:
- 7+ years of experience in marketing or other business-related field and management
Knowledge, Skills & Abilities Required:
- Demonstrated experience developing and executing B2B and/or B2B2C marketing strategies that drive measurable business outcomes
- Experience navigating complex customer journeys with multiple stakeholders, decision makers, and influencers
- Strong analytical mindset with proven ability to turn insights into marketing action
- Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
- Experience leading work through influence across cross-functional teams
- Ability to synthesize complex information and communicate clearly to diverse stakeholders
- Working knowledge of CRM, performance measurement, and full funnel marketing strategy
- Excellent written and verbal communication skills
Preferred Job Requirements
Preferred Education:
- Master’s Degree preferred
Preferred Knowledge / Skills / Abilities:
- Primary focus areas for this role include Managed Health, Employer Solutions, and other business-to-business (B2B) and business-to-business-to-consumer (B2B2C) growth initiatives within the Front Door portfolio.
- Demonstrated experience developing and executing B2B and/or B2B2C marketing strategies that drive measurable business outcomes.
- The ideal candidate has experience developing growth marketing strategies for complex customer journeys that require engagement across multiple stakeholders and decision makers.
- Experience in healthcare, managed care, health plans, employer solutions, or related industries is strongly preferred.
