Wine Sales Representative — Trade & Wholesale
Company Description
Liquid Kosher Imports is a specialized wine importer and distributor focused on high-quality kosher wines for a discerning consumer base. The company is dedicated to curating distinctive selections from renowned wine regions and making them accessible to retail, restaurant, and direct-to-consumer channels. Liquid Kosher Imports values knowledgeable, service-oriented team members who can connect customers and trade partners with the right wines for their needs. The organization promotes a collaborative environment where wine education, integrity, and customer satisfaction are central to its mission.
Role Description
Liquid Kosher Imports is seeking a full-time Wine Sales Representative focused on direct sales to the trade, including wine retailers, specialty stores, restaurants, and other hospitality accounts. Based in San Diego, CA, the representative will be responsible for growing sales within an assigned territory by developing new wholesale accounts and strengthening relationships with existing customers.
This is a business-to-business sales role rather than a retail or tasting-room position. The representative will work directly with store owners, wine buyers, beverage directors, restaurant operators, and other industry professionals to present the Liquid Kosher portfolio, secure placements, generate reorders, and build long-term account relationships.
Day-to-day responsibilities include:
- Prospecting for and opening new retail and restaurant accounts.
- Managing and growing relationships with existing trade customers.
- Presenting wines to buyers through sales appointments, portfolio tastings, and staff trainings.
- Developing a strong understanding of each account’s business, clientele, pricing needs, and wine program.
- Recommending products, vintages, quantities, and promotional opportunities appropriate for each account.
- Working toward individual sales, placement, account-opening, and revenue goals.
- Maintaining consistent follow-up on samples, proposals, orders, reorders, and outstanding opportunities.
- Coordinating with the internal team on inventory, pricing, allocations, deliveries, and account needs.
- Supporting trade tastings, restaurant events, retailer promotions, and other sales-focused activities.
- Monitoring market activity and sharing feedback regarding customer demand, competitive products, pricing, and emerging opportunities.
- Maintaining accurate account notes, sales activity, and pipeline information.
Qualifications
- Previous wine, beverage, hospitality, or wholesale sales experience strongly preferred.
- Demonstrated ability to prospect, develop new business, and manage a sales territory.
- Experience selling to retail buyers, restaurant buyers, beverage directors, or other trade accounts is highly desirable.
- Strong wine knowledge, tasting ability, and enthusiasm for continued wine education.
- Ability to communicate the story, quality, positioning, and value of a wine clearly and persuasively.
- Professional, relationship-oriented sales approach with strong follow-through.
- Comfortable making outbound calls, arranging buyer appointments, presenting samples, and asking for the sale.
- Self-motivated and organized, with the ability to manage multiple accounts and opportunities independently.
- Clear and professional written and verbal communication skills.
- Interest in kosher wine and willingness to learn about relevant standards, traditions, producers, and consumer markets.
- Basic proficiency with email, spreadsheets, order-management systems, and customer relationship management tools.
- Valid driver’s license, reliable transportation, and willingness to travel regularly within the assigned territory.
- Availability for occasional evening tastings, restaurant events, trade events, and weekend programs as needed.
The ideal candidate is a proactive, knowledgeable salesperson who enjoys building relationships with wine buyers, developing underrepresented brands, and helping retail and restaurant partners select wines that will perform successfully in their businesses.
Pay: $36,721.00 - $63,571.16 per year
Work Location: On the road
