Digital Marketing Specialist
Location: Fargo, ND (On-Site)
Job Type: Full-Time
Salary: $ From $45,000 per year plus bonus opportunities
Join a Company Built on Over 35 Years of Success
For more than 35 years, we've built our reputation by delivering exceptional service, building lasting customer relationships, and investing in our employees and the communities we serve.
Today, we're continuing to grow and we're making an investment in the future of our marketing team.
We're looking for a Digital Marketing Specialist to become the first dedicated person in this newly created role. This is a unique opportunity to help build our marketing strategy from the ground up while working for an established, stable company with a proven track record of success.
If you're creative, motivated, enjoy telling stories through video and photography, and want to see your work directly contribute to business growth, this could be the opportunity you've been looking for.
About the Role
This is much more than a social media position.
You'll create engaging content, support digital advertising, analyze campaign performance, assist with recruiting initiatives, capture field activity, and help strengthen our brand across multiple company locations.
You'll work directly with company leadership, sales, and operations to help create marketing strategies that generate measurable business results.
No two days will look exactly the same and that's exactly what makes this role exciting.
What You'll Do: Content Creation
- Capture authentic field content including customer success stories, employee spotlights, community events, and day-to-day operations.
- Produce engaging photography and video content for social media, recruiting, advertising, and digital marketing campaigns.
- Create and publish content supporting multiple company locations.
- Develop and manage content calendars.
- Build and organize a library of reusable marketing assets.
Digital Marketing
- Support digital advertising campaigns across Meta platforms and other digital channels.
- Assist with campaign planning, audience targeting, creative development, and optimization.
- Monitor campaign performance and recommend improvements.
- Help strengthen brand awareness and generate new business opportunities.
Analytics & Reporting
- Measure campaign and content performance.
- Build monthly marketing dashboards and reports.
- Track engagement, lead activity, and campaign effectiveness.
- Use data to recommend improvements and identify new opportunities.
Events & Recruiting
- Support trade shows and community events.
- Capture event photography and video.
- Create recruiting and employer branding content.
- Support seasonal marketing campaigns and company promotions.
What Success Looks LikeWithin Your First 90 Days
You'll help establish the foundation for our marketing efforts by:
- Creating a consistent content publishing schedule.
- Launching and supporting digital marketing campaigns.
- Building marketing reporting processes.
- Creating a reusable content library.
- Supporting company events and recruiting initiatives.
- Increasing visibility into marketing performance across all locations.
Long-Term Success
You'll help drive:
- Stronger brand awareness
- Consistent, high-quality content
- Improved campaign performance
- Increased marketing engagement
- Recruiting support
- Better marketing reporting and insights
- Business growth across multiple locations
What We're Looking For
We're looking for someone who is:
- Creative and self-motivated
- Organized and detail-oriented
- Comfortable working independently and as part of a team
- Excited to learn and grow professionally
- Passionate about creating engaging digital content
Qualifications
Required
- 1+ years of experience in digital marketing, content creation, communications, advertising, or a related field.
- Equivalent freelance, internship, agency, or portfolio experience will also be considered.
- Experience creating engaging content for social and digital platforms.
- Comfortable capturing video and photography in field environments.
- Strong communication and project management skills.
Preferred
- Meta advertising experience.
- Video editing experience.
- Canva, Adobe Creative Suite, or similar creative tools.
- Experience with marketing analytics and reporting.
- Trade show or event marketing experience.
- CRM or campaign tracking experience.
Why Join Us?
This is an opportunity to build something, not simply maintain what's already been created.
As the first person in this role, you'll have the opportunity to influence how marketing grows within our company. Your ideas will matter. Your creativity will be encouraged. Your work will be seen across multiple locations and directly support our continued growth.
If you're looking for a position where you can develop professionally, make a meaningful impact, and grow with an established company that's investing in the future, we'd love to hear from you.
Benefits
- 401(k)
- 401(k) Matching
- Health Insurance
- Dental Insurance
- Vision Insurance
- Paid Time Off
- Retirement Plan
Work Location: Fargo, ND (In Person)
Pay: From $45,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
