Job DescriptionMarketing Representative (Part-Time – 25 Hours per Week) (Plus bonuses)
Position Title: Marketing Representative
Department: Marketing & Community Outreach
Reports To: Administrator
Location: EDUCARE Senior Day Center & EDUCARE Personal Care Services
Schedule: Part-Time (25 hours per week)
Position Summary
EDUCARE is seeking a compassionate, energetic, and self-motivated Marketing Representative to promote our Adult Day Care and Personal Care Services throughout the community. This individual will be responsible for building relationships with healthcare professionals, hospitals, rehabilitation centers, physician offices, social workers, senior housing communities, churches, and community organizations to increase referrals and educate families about the benefits of EDUCARE's services.
The ideal candidate is outgoing, professional, and passionate about serving seniors while helping families find quality care solutions.
About EDUCARE
EDUCARE Senior Day Center is committed to providing a safe, engaging, and compassionate environment where seniors can thrive. Our mission is to enhance the quality of life for older adults while providing peace of mind for their families through exceptional Adult Day Care and Personal Care Services.
Essential Duties and ResponsibilitiesCommunity Marketing & Business Development
- Develop and maintain relationships with hospitals, physician offices, rehabilitation centers, case managers, discharge planners, hospice agencies, home health agencies, and senior service organizations.
- Visit referral sources weekly to promote EDUCARE's services.
- Present information about Adult Day Care and Personal Care Services to healthcare professionals and community groups.
- Generate qualified referrals that convert into admissions and clients.
- Attend networking events, health fairs, community expos, and senior outreach events.
- Build partnerships with churches, civic organizations, veteran organizations, and senior communities.
- Maintain a consistent marketing schedule throughout the assigned service area.
Client Outreach
- Educate families regarding available services.
- Conduct follow-up calls with prospective clients and referral sources.
- Assist with scheduling tours of the Adult Day Center.
- Follow up with prospective clients after tours and inquiries.
- Maintain strong relationships with current referral partners.
Marketing Activities
- Distribute brochures, promotional materials, and educational information.
- Assist in planning and coordinating community events.
- Promote EDUCARE through social media, community presentations, and outreach campaigns.
- Represent EDUCARE professionally at all times.
Reporting
- Maintain accurate records of marketing visits and referral activities.
- Submit weekly activity reports.
- Track referrals and admissions generated through marketing efforts.
- Assist with maintaining the marketing database and contact lists.
Qualifications
- High School Diploma or GED required.
- Associate's or Bachelor's Degree in Marketing, Business, Healthcare Administration, or related field preferred.
- Previous healthcare marketing experience preferred.
- Experience in senior care, home care, adult day care, hospice, rehabilitation, or healthcare sales is highly desirable.
- Excellent verbal and written communication skills.
- Strong organizational and time management skills.
- Professional appearance and positive attitude.
- Ability to work independently with minimal supervision.
- Proficiency in Microsoft Office and social media platforms.
- Valid driver's license, reliable transportation, and automobile insurance required.
Preferred Experience
- Healthcare marketing
- Home Care
- Adult Day Care
- Personal Care Services
- Senior Living
- Medical Sales
- Community Outreach
- Case Management relationships
Skills
- Relationship building
- Public speaking and presentations
- Sales and marketing
- Customer service
- Networking
- Time management
- Organization
- Communication
- Problem-solving
- Follow-up and closing skills
Performance Expectations
- Complete scheduled weekly marketing visits.
- Develop new referral relationships each month.
- Increase referrals and admissions for both Adult Day Care and Personal Care Services.
- Maintain positive relationships with existing referral sources.
- Meet established monthly marketing goals.
- Represent EDUCARE professionally in the community.
Physical Requirements
- Frequent local travel.
- Standing, walking, and driving throughout the workday.
Compensation
- Part-Time Position (25 hours per week)
- Competitive hourly pay (based on experience)
- Mileage reimbursement for approved business travel
- Paid training
- Professional development opportunities
Why Join EDUCARE?
At EDUCARE, we believe every senior deserves compassionate, respectful, and engaging care. Our team is dedicated to improving lives by providing quality Adult Day Care and Personal Care Services. If you are passionate about helping seniors, building community relationships, and making a meaningful impact, we invite you to become part of the EDUCARE family.
EDUCARE Senior Day Center
"Your Home Away from Home!"
Pay: $13.00 per hour
Work Location: In person
