About Our Company
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US and abroad. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Lululemon, and Mitchell & Ness. In addition to our wide assortment, we are the industry leader in on demand customization.
We currently operate 1,300+ brick and mortar locations, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and the two largest MLB franchises, via our Yankees & Dodgers Clubhouse stores. Lids has built partnerships and collaborations with iconic global brands, creating a community where fans, fashion, and culture collide.
Position Summary
The Assistant Store Manager drives sales growth by delivering exceptional customer service and supporting all Company performance objectives. This role coaches associates using consistent, documented feedback; maintains visual standards through accurate merchandising and signage; and ensures a clean, well-presented store—while modeling a professional appearance in line with the Company Dress Code Policy.
Principal Duties and Responsibilities
Sales & Customer Experience
- Lead service behaviors to produce sales gains and support KPIs.
- Model selling and ensure accurate, timely resolution of customer needs.
- Maintain visuals including proper merchandising, signage, cleanliness, and store readiness.
Coaching & Performance
- Deliver documented feedback on sales performance, recognizing strengths and coaching opportunities.
- Set expectations aligned with Company objectives and follow up for results.
- Model professionalism including adherence to the Company Dress Code Policy.
Operations & Expense Control
- Protect Company assets by following Lids policies and best practices.
- Assist with scheduling to provide coverage within wage guidelines.
- Manage inventory processes including receiving, transfers, price changes, and counts with accurate documentation.
- Open and close the store per the Operations P&P Manual and maintain records consistent with policy and law.
- Support and adhere to all Lids policies, procedures, and guidelines.
Additional Principal Duties and Responsibilities
No additional principal duties are required for this role beyond those outlined above.
