Brand Strategy & Positioning Coordinator
X Latte Company | 3-Month Role | U.S.-Based
X Latte Company is a new ready-to-drink latte brand looking for a creative, strategic person to help shape how X is positioned, communicated, and brought to market.
This role is not primarily about creating social media posts. Instead, you’ll help guide what kind of content we should create, what our brand should stand for, who we should speak to, and how X should consistently show up across social media, photography, advertising, creators, and other marketing channels.
You may help with:
- Brand positioning and messaging
- Defining X's target consumer
- Developing brand voice and personality
- Creating social media content pillars and campaign directions
- Guiding what types of posts, creative, and campaigns should be produced
- Writing creative briefs for social, photography, design, and creators
- Reviewing content and giving strategic feedback
- Competitor and consumer research
- Identifying trends and opportunities for X to stand out
- Helping shape launch and pre-launch marketing strategy
We are looking for someone with previous experience in at least one of the following:
- Brand strategy
- Brand positioning
- Social media strategy
- Content strategy
- Creative strategy
- Consumer marketing
- Advertising
- Marketing research
- CPG or consumer brand marketing
Experience with food, beverage, lifestyle, or other consumer-facing brands is a plus.
You should be someone who understands that branding is more than a logo or color palette. We want someone who can look at a piece of content and explain whether it fits the brand, why it works, and what should be done differently.
Portfolio / Work Samples Required
Please include a portfolio, case study, presentation, marketing plan, brand project, social strategy, or other relevant examples of your work.
We care just as much about how you think as the final creative.
Why This Role Is Interesting
You’ll have the opportunity to help shape a consumer brand from the ground up and see your strategy actually implemented.
Your work could include developing X's positioning, content strategy, brand voice, campaign direction, and launch strategy — giving you a strong real-world brand strategy project to add to your portfolio.
You’ll work alongside people focused on social media, photography, design, and other creative areas, while helping make sure everything follows one clear brand direction.
This is a 3-month, U.S.-based role with real ownership, creative freedom, and the opportunity to directly influence how X enters the market.
If you naturally think about why people connect with certain brands, how companies build identity, and how content should support a bigger strategy, we’d love to see your work.
Pay: $250.00 - $500.00 per month
Benefits:
Work Location: Remote
