The Media Supervisor (Planning & Strategy) serves as the day-to-day lead for end-to-end, omnichannel media planning, spanning digital and traditional media. This role is responsible for translating overall marketing and media objectives into actionable, integrated communication plans, while leading the team through execution and optimization across channels. The Supervisor acts as a primary client contact for stewardship and planning, maintaining a strong command of both strategic and functional media expertise across channels. This role offers frequent client interaction, ownership of the integrated media plan, and leadership in cross-channel collaboration and project management.
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Support the Associate Director in the development of integrated, omnichannel media plans and recommendations (digital, social, search, programmatic, TV, audio, OOH, print, etc.)
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Translate overarching marketing and communications strategies into cross-channel planning frameworks and actionable deliverables
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Oversee and manage the team, ensuring seamless execution of all media activities across channels
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Lead the development of comprehensive communication plans, ensuring alignment between digital and traditional media efforts
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Identify and apply insights from research, data, and marketplace trends to enhance overall media strategy and performance
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Ensure best-in-class implementation of approved plans, partnering with activation teams across all media subject areas
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Act as the primary point of contact for client stewardship, providing updates, insights, and recommendations
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Develop a deep understanding of client business goals and translate them into channel-agnostic media strategies
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Leverage proprietary and third-party research tools to inform audience-first, data-driven planning
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Prepare and present integrated media plans, including objectives, strategy, channel roles, rationale, and performance expectations
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Foster strong collaboration with partner agencies and internal teams to deliver a seamless, connected communications approach
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Manage multiple workstreams across brands, balancing strategy development, execution oversight, and team leadership
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Partner closely with activation teams (digital, investment, analytics, etc.) to ensure alignment and clarity on campaign objectives and benchmarks
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Mentor and develop Associate(s) and Planner(s), fostering growth in both digital and traditional media skills
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Participate in ongoing training and development opportunities
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Bachelor’s degree (BA/BS)
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4–6 years of experience in media planning across digital and/or traditional channels
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Strong understanding of full-funnel, omnichannel media strategy and planning principles
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Excellent written and verbal communication skills
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Proven ability to manage multiple projects and priorities across a fast-paced environment
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Solid grasp of media fundamentals across channels (e.g., reach/frequency, audience targeting, measurement)
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Experience collaborating with cross-functional teams (strategy, investment, analytics, creative, etc.)
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Demonstrated leadership and team development skills
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Curiosity and enthusiasm for emerging media channels, consumer behavior, and industry trends
