Pocono Whitewater, Pocono Biking, and Skirmish Paintball are family-owned outdoor adventure companies located in the Pocono Mountains of Jim Thorpe, PA. For more than 50 years, we have provided outdoor experiences through whitewater rafting, rail trail biking, and paintball. While each company offers unique activities, all three share a commitment to delivering exceptional customer experiences in the outdoors.
The Marketing Assistant role is responsible for producing and managing engaging multimedia content across all three companies, from concept development and filming to editing and final delivery. This includes informational short-form content, social media, reels, etc. The ideal candidate is highly creative, self-motivated, comfortable working outdoors, and passionate about storytelling through video and social media content. Responsibilities of the job include to:
- Produce informational and promotional videos for all activities
- Create and manage high-quality multimedia content for websites, blogs, email marketing campaigns, and social media platforms, including Instagram, Facebook, TikTok, and YouTube.
- Capture and edit short-form and medium-form video content, including reels, social clips, and branded storytelling pieces.
- Monitor and analyze social media performance metrics, adjusting content strategies to maximize engagement, reach, and conversions.
- Collaborate with department managers to create hiring videos, featured product content, sponsored media, and other specialty projects.
- Participate in company activities outside normal business hours as needed to capture content during events, peak activity periods, and special programs.
- Maintain and organize video assets, footage libraries, and content calendars.
