Fence Builders USA is seeking a highly driven, results-oriented Sales Manager to transform our sales culture, improve our sales process, and build a world-class one-call-close sales organization.
This is not a desk management position. We are looking for a proven sales leader with extensive experience managing in-home sales teams, implementing structured sales processes, coaching representatives in the field, and creating a culture of accountability and performance.
The ideal candidate has successfully led teams that consistently close business on the first appointment and has a track record of recruiting, training, and developing top-performing sales professionals.
Key Responsibilities
Sales Leadership
- Lead and manage a team of 6-10 sales representatives.
- Establish and enforce a structured one-call-close sales process.
- Drive improvement in close rates, average sale size, and overall sales performance.
- Conduct regular ride-alongs and field coaching sessions.
- Review sales metrics and hold team members accountable to KPIs.
- Build a culture focused on urgency, professionalism, accountability, and execution.
Sales Training & Development
- Create and deliver ongoing sales training programs.
- Coach sales representatives on:
- One-call-close techniques
- Objection handling
- Financing presentations
- Value-based selling
- Price conditioning
- Closing strategies
- Conduct weekly sales meetings and role-play sessions.
- Develop sales scripts, presentations, and sales standards.
Recruiting & Hiring
- Recruit, interview, and hire top-performing sales talent.
- Build a continuous recruiting pipeline.
- Onboard and train all new sales representatives.
- Develop a structured 30, 60, and 90-day training program.
Process Improvement
- Analyze and improve every stage of the sales process.
- Identify bottlenecks that prevent sales from closing on the first visit.
- Implement systems for follow-up, accountability, and performance tracking.
- Work closely with operations to ensure a seamless customer experience.
Performance Management
- Set individual and team sales goals.
- Monitor conversion rates and closing percentages.
- Develop scorecards and performance dashboards.
- Coach underperformers and recognize top performers.
Required Qualifications
MUST HAVE
- Minimum 5 years of sales management experience.
- Proven experience leading a one-call-close sales team.
- Experience managing in-home sales representatives.
- Demonstrated success improving sales conversion rates.
- Experience recruiting, hiring, and training sales professionals.
- Strong understanding of sales psychology and closing techniques.
- Ability to build and implement sales systems and processes.
- Experience conducting field coaching and ride-alongs.
Preferred Experience
- Home improvement industry
- Fencing
- Decking
- Roofing
- Windows & Doors
- Solar
- HVAC
- Remodeling
- Construction sales
Key Performance Indicators (KPIs)
The Sales Manager will be evaluated on:
- Overall company revenue growth
- Sales conversion percentage
- One-call-close percentage
- Average contract value
- Sales team productivity
- New sales rep retention
- Recruiting activity
- Training completion rates
- Customer satisfaction scores
Ideal Candidate
You are a builder of people and processes. You have led high-performing sales teams and know how to create a culture where closing on the first appointment is the standard, not the exception.
You are passionate about coaching, training, recruiting, and holding people accountable. You thrive in a fast-paced environment and understand that great sales organizations are built through discipline, consistency, and leadership.
Compensation
- Competitive Base Salary
- Performance Bonus Structure
- Commission Override Opportunities
- Paid Time Off
- Career Growth Opportunities
Expected Earnings: $100,000 – $250,000+ annually based on experience and performance.
Fence Builders USA Mission
At Fence Builders USA, we are committed to delivering exceptional craftsmanship, integrity, reliability, and customer service while building the nation’s most respected fence, deck, and outdoor living company.
Our goal is simple: Build a world-class one-call-close sales organization that consistently delivers outstanding customer experiences and profitable growth.
Job Type: Full-time
Pay: $100,000.00 - $250,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: Hybrid remote in Seymour, CT 06483
