WHO WE ARE
Vero is a hospitality and experience company that has built communities people genuinely want to be part of. Vero Residential operates luxury residential communities in Dallas, Houston, and San Antonio, each running as a private members club inside a residential building. We co-founded Ballers, a social sports club in Philadelphia and Boston. We helped launch Fitler, an independent social club concept in Philadelphia. We built Inisio, an experiential workspace in Scottsdale.
These are not amenities with names. They are concepts with identities, each built around the same thesis: design for belonging, activate with intention, build something that sustains itself. Restaurant partners want in. Wellness brands want in. Local businesses want access to our members. The momentum keeps growing.
We know how to build things that work. We are looking for someone who wants to help us build what comes next.
THE OPPORTUNITY
Our flagship community is a 381-unit luxury high-rise in the heart of Uptown Dallas. We operate it like a private members club. Three weekly rituals each draw over 100 members. Thursdays on 7 is a weekly dinner on Level 7 where rotating Dallas restaurant partners cater an elevated meal for the community. Members come, stay, meet neighbors, and come back the following week. Restaurant partners compete to be on the rotation. Sunday Brunch fills the room every week without fail. Healthy Mondays On Us starts the week with energy and intention.
Beyond the rituals, the calendar runs game nights, live music, DJs, and member-led clubs. A full-service bar and coffee shop. Daily fitness classes, two pickleball courts, cold plunge, and infrared sauna. A best-in-class engagement platform that tracks attendance, NPS, and feedback in real time. A growing ecosystem of restaurant partners, wellness brands, music artists, and local businesses that want to be part of what we are building.
Retention is strong. Referrals are growing. Member satisfaction ranks among the highest nationally on our engagement platform. The rooms are full because the community is real. Nothing here happened by accident. Every ritual, every instructor, every partner is chosen deliberately. The standard is high and it shows.
We are looking for the person who runs it, refines it, and helps us scale it.
THE ROLE
You are the general manager of this community and the steward of this brand. You own everything: member experience, leasing conversion, bar and hospitality operations, fitness and wellness programming, partnerships with local businesses and brands, staff leadership, building operations, and brand. You are the standard the team calibrates against.
You lead a full operation. On one side is the hospitality experience — the energy in the building, the quality of the programming, the partnerships, the brand. On the other is the business — tour quality, leasing follow-up, traffic metrics, marketing performance, maintenance, security, concierge, budget, expenses, and pricing. Your job is to hold both to the same standard and make sure every part of the operation reflects the vision.
You are also the face of Vero in Uptown Dallas. You build relationships with local partners, spot the next concept before anyone asks for it, and make sure this community continues to grow in ways that surprise even the people who live here.
This is a hospitality role. Evenings and weekends are part of the job, not exceptions to it.
WHAT WE ARE LOOKING FOR
Ten or more years in hospitality, private club management, luxury residential, or a concept where culture was the product. You have run a team, owned a budget, and been the person a place is associated with. You do not need to come from multifamily. A background in hospitality or private club management is exactly what we are looking for.
You are a natural relationship builder. You walk into a room and naturally bring people together. You see a local business and immediately think about how it adds to the community. You understand curation — the difference between a full calendar and a meaningful one.
You are decisive, data-comfortable, and present. You notice the music is off before anyone says anything. You take pride in the details other people walk past.
Above all, you are a builder. You want something to own, improve, and scale.
THE PATH
This is a prototype role. The model built here is what Vero takes to every new market. From day one you are part of strategy conversations with ownership, connected to our other markets, and helping ensure the Vero model is consistent and improving as it grows.
The person who perfects this model will have a clear path to leading multiple properties as the portfolio expands. Nobody has done this job before. The person who does it well here will have built something from the inside and earned the right to take it further.
COMPENSATION
Base salary $105,000 to $135,000 depending on experience. Quarterly performance bonus tied to member engagement, leasing conversion, Google reviews, and retention. Full benefits.
Full role brief available upon request.
Pay: $105,000.00 - $135,000.00 per year
Benefits:
Experience:
- Hospitality management: 10 years (Preferred)
Work Location: In person
