- Build and lead the marketing function for a growing food manufacturer
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High-impact leadership role reporting directly to the CEO; own product innovation, market insights, private label strategy, and new market development
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On-site role in Greater Boston; $150K-170K base salary + bonus + benefits
Position Description
A growth-oriented food manufacturer is seeking a Marketing Manager to build and lead its marketing function. Reporting directly to the CEO, this is a hands-on builder role for a commercially minded marketer who can develop the strategy and capabilities needed to support the company’s next phase of growth.
The business operates across B2B, private label, and co-manufacturing channels. The Marketing Manager will play a key role in strengthening market intelligence, accelerating product innovation, supporting customer growth, and expanding into new markets and channels.
Key Responsibilities
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Build the company’s marketing function, establishing priorities, processes, capabilities, and a high-performing team
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Lead market research and competitive analysis, leveraging syndicated data such as Nielsen, IRI, SPINS, or similar platforms
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Translate consumer, customer, and category insights into product, pricing, and commercial opportunities
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Partner with R&D to develop a more proactive innovation pipeline around emerging trends, flavors, formulations, and customer needs
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Support product development and commercialization, including packaging, labeling, specifications, and launch materials
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Identify opportunities for expansion across new customers, channels, segments, and geographies
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Partner closely with Sales on customer presentations, sell sheets, pricing materials, product information, and joint business planning
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Support private label and co-branded programs, including packaging, positioning, and customer-specific initiatives
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Shape corporate messaging and market positioning across branded and private label channels
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Lead and develop marketing and R&D team members while leveraging external agencies and partners as needed
Qualifications
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5+ years of progressive marketing experience within the food industry
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Experience in food manufacturing, CPG, private label, or co-manufacturing environments
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Private label experience required
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Strong market research, analytics, and category insights capabilities
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Experience with syndicated market data such as Nielsen, IRI, SPINS, or similar
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Experience supporting product development, commercialization, launches, and sales enablement
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Proven ability to work cross-functionally with Sales, R&D, Operations, Procurement, and senior leadership
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Team leadership experience with the ability to build and develop a growing function
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Bachelor’s degree required; MBA or advanced marketing degree preferred
This is an opportunity for a hands-on marketing leader to build a function from the ground up and have a direct impact on innovation, customer growth, and the future direction of the business.
