Realm Guard is the 1# fastest growing trading card game accessory brand in the country, rooted in friendshield, family, and a shared love of games. Our mission is to deliver exceptional TCG products that inspire play and connection, crafting innovative, premium experiences that honor the players we are, and more importantly, the community we serve.
We are seeking a new indivdual to join our family, the only requirment for this role is dedication and a drive to learn grow and succeed!
Job Description
You will lead our marketing initiatives while supporting the sales team in driving revenue growth. In this pivotal role, you will develop and execute innovative marketing strategies, oversee campaign execution, and create programs that generate qualified leads and strengthen brand awareness. You will work closely with the sales team by providing marketing support, developing sales collateral, coordinating promotional efforts, and helping nurture opportunities that contribute to business growth.
Your expertise in digital marketing, data analytics, and project management will empower our brand to reach new heights while enhancing the effectiveness of our sales efforts. You will analyze campaign performance, identify opportunities for optimization, and leverage data-driven insights to improve marketing results and support sales objectives. This position offers a dynamic environment where creativity, collaboration, and strategic thinking come together to deliver impactful campaigns, strengthen customer engagement, and elevate our market presence.
Core Values (How We Work)
- Integrity, reliability, and trustworthiness — be someone people are proud to associate with
- Ownership and proactive action — turn ideas into action without needing to be asked
- Fairness, transparency, and respect — in design and communication, building trust with our community
We’re serious about work culture and the community we serve. If these values are how you already operate, you’ll fit right in.
Duties
- Design and implement comprehensive sales and marketing strategies aligned with company goals to maximize brand visibility and customer engagement
- Lead the development of social media advertising campaigns across multiple platforms to boost brand awareness and generate leads
- Conduct marketing controlled experiments research to test new approaches, refine messaging, and improve campaign effectiveness
- Utilize web analytics reporting tools to monitor website traffic, user behavior, and campaign performance, translating data into actionable insights
- Optimize conversion rates through targeted strategies such as landing page improvements, A/B testing, and user experience enhancements (CRO)
- Manage paid search marketing initiatives to increase online visibility and drive qualified traffic to digital assets
- Oversee marketing project management activities, ensuring timely execution of campaigns, budget adherence, and cross-team collaboration
- Analyze marketing analytics regularly to measure success metrics, identify trends, and inform future strategies for continuous improvement
Experience
- Proven experience in sales and marketing roles with a focus on digital channels and analytics-driven campaigns
- Strong background in web analytics reporting tools such as Google Analytics or similar platforms
- Demonstrated success in managing social media advertising campaigns across platforms like Facebook, LinkedIn, or Instagram
- Experience conducting marketing controlled experiments research to test hypotheses and optimize campaign outcomes
- Expertise in conversion rate optimization (CRO) techniques for websites and landing pages
- Familiarity with paid search marketing strategies including SEM (Search Engine Marketing) campaigns
- Excellent project management skills with the ability to coordinate multiple initiatives simultaneously
- Knowledge of marketing analytics tools and data interpretation for strategic decision making
What You’ll Get
- Opportunity to join a the fastest-growing TCG accessory brand in the country and help shape the identity of the company
- A place and work culture that you're actually excited to go into every day.
- Be a part of a small company that allows you creative freedom without restrictions like large corporations.
- A team culture where creativity and personality aren’t ‘off-brand’—they’re the brand.
Pay: $37,440.00 - $75,000.00 per year
Benefits:
- 401(k)
- Cell phone reimbursement
- Employee discount
- Flexible schedule
- Opportunities for advancement
- Paid time off
Ability to Commute:
- Plano, TX 75074 (Required)
Work Location: In person
