Paid Media Manager – Dallas or LA:
*Must have either paid social OR paid search + (Must have some sort of consumer goods client)*
**My client is based in NYC, and will open offices in Dallas and LA so this role will be remote for the time being**
My client, a leading digital marketing agency, is seeking a Paid Media Manager to join their innovative team. They are looking for a candidate who excels at both client relationship management and possesses an in-depth understanding of the day-to-day skills involved in digital marketing across multiple channels and platforms.
About the Role: As a Paid Media Manager, you will work closely with our cross-functional strategists, overseeing campaigns across various channels with a strong focus on performance marketing across search (SEM), social, and programmatic. You’ll ensure the successful execution of integrated digital marketing initiatives, with hands-on involvement in both Google Ads and Meta campaigns. Your exceptional communication and people management skills will be essential in fostering strong relationships with our clients and guiding our team of strategists toward continued growth and success.
Responsibilities include but are not limited to:
- Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists.
- Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta: Facebook/Instagram, TikTok, etc.).
- Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
- Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success.
- Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
- Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy.
- Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
- Continuously refine and improve internal processes to drive team efficiency and performance.
- Stay current on the latest SEM and digital marketing trends, tools, and best practices.
Requirements
- 3+ years of hands-on experience running paid campaigns in Google Ads or/and Search Ads 360, including Shopping and YouTube.
- Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager).
- Proven track record with SEM and paid social campaign execution, optimization, and strategy.
- Agency experience is highly preferred.
- Solid background in digital marketing across multiple channels (search, social, display, programmatic).
- Proven experience in a managerial or supervisory role.
- Exceptional client relationship management, communication, and people management skills.
- Strong strategic and analytical thinking with excellent attention to detail.
- Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
- Bachelor’s degree in marketing, communications, or a related field.
We offer a competitive salary and benefits based on education, experience, and skills level, including:
- Unlimited vacation policy
- Monthly Phone Stipend
- Comprehensive Medical, Dental, and Vision insurance options
- 401(K) plan with matching
- Dog-friendly office
- Hybrid work opportunity
- Professional Development Program
- Bonus Perk - $50/week Seamless allowance
Screening Questions:
Are you currently overseeing an account or campaigns that are optimized for revenue or customer acquisition?
How many years of experience do you have running campaigns optimized for revenue or customer acquisition?
(needs to be at least 3 years)
How many years of experience do you have running campaigns optimized for awareness or consideration?
What verticals of clients have you worked on in the past year?
Additional questions my client will ask:
- What was the largest paid media budget you personally managed (monthly or annually), and what level of ownership did you have over that spend?
- Can you share examples of performance results you directly influenced, such as ROAS, revenue generated, CPA, CAC, or purchase growth?
- Have you managed campaigns for direct-to-consumer (DTC) or ecommerce brands? If so, which brands, and what were your primary objectives (e.g., online purchases, revenue growth, customer acquisition)?
- Do you have hands-on experience with Google Shopping, Performance Max, Merchant Center, Meta Advantage+ Shopping Campaigns, catalog ads (DPAs), or product feed management?
- What was your role in client management? Did you lead strategy discussions, present recommendations, or serve as the primary client contact?
Pay: $110,000.00 - $126,000.00 per year
Work Location: Hybrid remote in Dallas, TX 75201
