Consumables Portfolio Lead
Category Revenue Owner
Location: Clearwater, Fl
Position Overview
The Consumables Portfolio Lead serves as the business owner for the company's consumables category and is responsible for driving total portfolio revenue across subscription, repeat purchase, ongoing one-time demand, and promotional initiatives.
This role defines and drives the annual growth strategy for a $6M consumables portfolio with a goal of scaling to $20M+. The individual optimizes revenue mix, promotional cadence, SKU prioritization, and subscription penetration while ensuring cross-functional alignment across Marketing, Supply Chain, Web Operations, CRM, and Customer Experience.
This is a high-visibility individual contributor role with direct exposure to executive leadership and the CEO. The ideal candidate combines commercial thinking, analytical rigor, and strong cross-functional leadership.
Key Responsibilities
Category Revenue Strategy
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Own total consumables revenue performance and growth targets
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Develop annual and quarterly growth roadmaps to scale the portfolio from $6M to $20M+
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Identify and prioritize revenue levers across subscription, repeat purchase, and one-time demand
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Analyze SKU-level performance and recommend portfolio optimization actions
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Present insights, strategy, and performance updates directly to executive leadership and the CEO
Subscription & Revenue Mix Optimization
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Increase subscription penetration and improve replenishment behavior
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Analyze churn drivers and cohort performance to inform strategy
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Optimize the balance between subscription, one-time purchase, and promotional revenue
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Partner with CRM and Growth teams to execute lifecycle initiatives
Promotional & Merchandising Strategy
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Develop the annual promotional calendar (e.g., Memorial Day, BFCM, seasonal campaigns)
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Influence pricing direction and discounting strategy in partnership with Finance and Leadership
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Recommend bundling, SKU prioritization, and inventory-aligned promotions
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Evaluate promotional lift and long-term margin impact
Cross-Functional Leadership
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Serve as the central point of accountability for the consumables category
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Align Marketing, Supply Chain, Web Ops, CRM, and CX around the category roadmap
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Surface risks, trade-offs, and strategic recommendations to leadership
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Ensure coordinated execution of launches and promotions
Qualifications
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6–10 years of experience in DTC, e-commerce, product marketing, category management, or commercial growth roles
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Experience owning a product line, category, or meaningful revenue segment
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Strong analytical skills with experience interpreting SKU-level and cohort data
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Experience influencing promotional strategy and pricing recommendations
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Comfortable presenting to executive leadership
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Proven ability to work cross-functionally without direct authority
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Experience in consumables, supplements, wellness, beauty, food & beverage, or other replenishment-driven categories preferred
What Success Looks Like
Within the first 12–18 months, this person will:
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Establish a clear, data-driven growth roadmap for the consumables portfolio
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Increase overall category revenue and accelerate progress toward the $20M+ target
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Improve subscription penetration and repeat purchase behavior
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Implement a structured promotional strategy aligned with margin and inventory goals
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Become the trusted category advisor to executive leadership and the CEO
