- Schedule: Full-time | On-site | 8:00 AM – 5:00 PM
- Travel: ~50% (Trade shows & events)
- Compensation: $70,000–$80,000 base plus bonus
Marketing Specialist – B2B Events & Trade Shows
We are looking for an enthusiastic and detail-oriented Marketing Specialist to join our growing team. This role is someone looking to continue to grow their career in marketing and gain hands-on experience across a variety of marketing functions. You’ll be working directly on executing campaigns, creating content, events, and trade shows, and working closely with customers and client-facing teams. The role will mainly focus on what’s known as the Demand Generation area of Marketing, handling all aspects of trade shows and events whilst generating and growing our brand.
Key Responsibilities:
- Handle all aspects of start-to-finish trade show and events
- Working directly with wider Marketing and Business Units to attract new business and grow
Company's brand interest
- Development and execution of marketing campaigns (digital, print, social, email)
- Coordinate and schedule social media posts across various platforms
- Create marketing materials such as flyers, emails, and presentations
- Update client collateral and create new communications
- Event planning and direct support for trade shows, webinars, and other promotional events
- Market research and competitor analysis
- Track and report business KPIs
- Assist with administrative tasks and other duties as assigned
Qualifications:
- Bachelor’s degree in marketing, Communications, Business, or a related field
- Strong written and verbal communication skills
- Five years’ experience in related position
- Familiarity with social media platforms (Instagram, LinkedIn, Facebook, etc.)
- Strong understanding of marketing principles and digital marketing tools
- Proficiency in Microsoft Office (Word, Excel, PowerPoint); experience with Canva, Adobe Creative Suite, or similar is a plus
- Highly organized with strong attention to detail
- Willingness to learn and take initiative
- Experience with CRM, Salesforce
Preferred (but not required):
- Multilingual – Spanish, French
Pay: $70,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- Have you previously managed both the pre-event planning and post-event follow-up for trade shows?
- Which specific marketing KPIs do you prioritize to measure the ROI and overall success of a trade show?
Experience:
- trade show events: 2 years (Required)
Ability to Commute:
- Long Valley, NJ 07853 (Required)
Willingness to travel:
Work Location: In person
