Job Responsibilities:
Brand Strategy – Customer-centric, based on data analysis and insights into fans, market trends, and competitors, aligned with the company’s strategic goals, to formulate the brand‘s development plan for the next 5–10 years.
Brand Implementation – Integrate the strengths of marketing, R&D, delivery, logistics, and after-sales systems; allocate resources in line with brand strategy to drive the achievement of brand objectives.
Brand Promotion – Integrate and efficiently leverage various media resources to achieve global brand exposure and communication.
Market Planning – Organize the global marketing front, lead and formulate market strategies/annual plans, and plan both online and offline new product launches.
Marketing Execution – Align with the new product launch rhythm to create premium, high-quality marketing materials that provide strong support for product releases.
Qualifications:
Hands-on Experience – 5+ years of experience in marketing or branding, with proven track record in building well-known brands.
Professional Competence – 3+ years of independently managing a brand; digital marketing capability is a preferred qualification.
Overseas Experience – Familiarity with European and American market culture; experience in multinational corporations is preferred.
Leadership – Excellent communication skills and team spirit; extensive experience in building and training teams; experience managing a marketing/brand team of 20+ people.
Language – Fluent in English (native or bilingual proficiency preferred).
Pay: $100,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
