Location: Bakersfield, CA
Schedule: Monday – Friday, 9:00 AM – 5:30 PM (In-Office)
Employment Type: Full-Time
Pay Range: $20.00 – $25.00 per hour, depending on experience
Tacos La Villa is seeking a highly analytical and results-driven Marketing & Brand Coordinator to support the company's marketing strategy across all locations. This role will focus on campaign execution, sales analysis, brand management, customer engagement initiatives, and measuring marketing effectiveness.
- Analyze sales, traffic, and customer trends across all restaurant locations.
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Measure and report on marketing campaign performance and return on investment (ROI).
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Coordinate and execute company-wide marketing promotions and seasonal campaigns.
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Manage relationships with external marketing, advertising, and social media vendors.
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Develop monthly marketing performance reports and recommendations for leadership.
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Monitor customer feedback, online reputation, and brand sentiment.
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Assist with loyalty, rewards, email, and SMS marketing initiatives.
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Coordinate marketing efforts for new store openings and special events.
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Research market trends, competitor activity, and customer behavior.
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Track marketing budgets and campaign expenditures.
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Ensure brand consistency across all locations and marketing materials.
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Collaborate with Operations, HR, and Executive Leadership on company initiatives.
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Identify opportunities to increase guest traffic, sales, and customer retention.
- Bachelor's Degree in Marketing, Business Administration, Communications, Analytics, or a related field preferred.
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2–5 years of marketing, business analytics, or campaign management experience.
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Experience analyzing sales and operational data.
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Strong proficiency in Microsoft Excel, Google Sheets, and reporting tools.
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Experience working with marketing agencies or external vendors preferred.
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Restaurant, retail, hospitality, or multi-unit business experience preferred.
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Valid driver's license and reliable transportation.
- Bilingual in English and Spanish (Required).
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Strong analytical and critical-thinking skills.
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Advanced organizational and project management abilities.
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Ability to interpret data and make business recommendations.
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Excellent communication and presentation skills.
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Professional demeanor and ability to maintain confidentiality.
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Positive attitude and strong interpersonal skills.
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Ability to manage multiple projects simultaneously.
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Self-motivated with strong attention to detail.
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Takes pride in producing accurate, high-quality work.
- Medical, Dental, and Vision Insurance
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Paid Time Off
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Paid Holidays
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Employee Meal Benefits
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Career Growth Opportunities
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Opportunity to advance into a Marketing Manager role
Tacos La Villa is an Equal Opportunity Employer committed to fostering a professional and inclusive workplace.
