The Senior Director, Client Strategy & Experience is a senior program leader responsible for designing the channel and marketing programs that connect brand vision, platform capabilities, and local activation into measurable outcomes for our clients. This role brings a deep command of program design - spanning co-op program development, loyalty strategy, marketing and operational playbooks, marketing plans, and partner communication frameworks - and is grounded in an understanding of client data, industry trends, and emerging best practices. The Senior Director operates as both a strategic thinker and a hands-on practitioner, translating insights into recommendations that drive meaningful impact at the brand, partner, and local level.
Channel & Marketing Program Design
Design and develop comprehensive channel and marketing programs that bridge brand strategy, platform capabilities, and local market activation including, but not limited to, co-op programs, loyalty initiatives, marketing plans, and partner communication strategies
Data-Informed Strategy & Market Intelligence
Monitor and synthesize industry trends, emerging best practices, and marketing innovations to ensure our program and platform approach remains competitive, relevant, and forward-looking
Client Collaboration & Program Delivery
Present program strategies, recommendations, and performance insights to client teams in a clear, compelling, and actionable manner
Collaborate cross-functionally with Client Partnership, Delivery, Analytics, and Platform teams to ensure program strategies are executable, well-supported, and aligned to broader account objectives
Growth Enablement & Thought Leadership
Partner with Client Partnership to identify growth opportunities within existing accounts contributing strategic POVs, program concepts, and thought leadership that elevate client conversations and unlock incremental revenue
10+ years of experience in marketing strategy, channel marketing, partner program development, or related discipline ideally within a marketing technology or agency environment
Deep expertise in designing and managing co-op programs, loyalty programs, marketing plans, and partner communication strategies within complex, multi-tier distribution or franchise ecosystems
A natural collaborator who works effectively across client partnership, delivery, analytics, and product functions
Measurable performance outcomes tied to programs designed including local activation rates, co-op fund utilization, partner engagement, and campaign effectiveness
