Description
At Citizens, business banking marketing is focused on understanding client needs, meeting business owners where they are, and delivering data-driven marketing that drives acquisition and deepens relationships.
The Business Banking Marketing Partner is an execution-focused role responsible for supporting integrated, multi-channel marketing campaigns that drive growth across Business Banking products and segments. This role blends strong project management, channel execution, and performance analysis to deliver campaigns that are on time, on budget, and optimized for results.
The ideal candidate is a motivated, detail-oriented marketer who thrives in a fast-paced, collaborative environment and brings a balance of analytical thinking and creative problem-solving.
The Marketing Partner will be responsible for:
Required Qualifications
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Ability to plan, develop and implement comprehensive multi-channel marketing programs
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Self-starter with proven ability to work collaboratively and with a sense of urgency
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Excellent written and verbal communication skills
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Clear thinker with strong project management, prioritization, and decision-making skills
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Metrics-driven marketing mind with an eye for creativity
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Computer proficiency, including PowerPoint, Word, Excel and CoPilot
Attention to details
Desired Qualifications
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Prior interest and exposure to B2B financial services marketing
Strong budgeting acumen: ability to track estimates vs. actuals, flag risks early, and manage vendors/POs/invoices with rigor.
Demonstrated ability to analyze campaign performance and translate results into optimization recommendations, including comfort with web analytics (e.g., Adobe Analytics) and measurement best practices.
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Bachelor’s degree required; MBA or equivalent experience a plus
Education
Bachelor’s degree required
MBA or equivalent experience a plus
Hours & Work Schedule
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Hours per Week: 40
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Work Schedule: 8-5 M-F in office 4 days in Westwood MA
Pay Transparency
The salary range for this position is $75,000 - $100,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.
We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .
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Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
