Location: Carrollton, GA or Atlanta Battery office
Hybrid
The Senior Specialist, Product Marketing is responsible for owning the end-to-end strategy, planning, execution, and performance optimization that supports new product introductions, maintenance-of-line initiatives, and brand-building efforts.
This role acts as a strategic driver and cross-functional leader, ensuring alignment across Product Management, Segment Marketing, Channel Marketing, Sales, Creative, and Digital teams. The Senior Specialist leads multiple concurrent campaigns, oversees the development of all marketing assets, and uses data-driven insights to optimize outcomes and report performance to leadership.
The position requires strong strategic thinking, project management, stakeholder influence, and the ability to translate business priorities into effective marketing strategies that drive measurable results.
