Description:
Position Overview
CAYI – Drink Tech is seeking a high-impact Business Development Manager- U.S. Strategic Accounts/ Retail Channel Development. to drive new business growth in the U.S. market. This role is responsible for identifying, developing, and converting new strategic customers while building long-term partnerships with leading brands and retail/channel customers.
This is a hunter / rainmaker role focused on creating opportunities, developing relationships with key decision-makers, and converting opportunities into commercial business. The ideal candidate understands B2B sales within consumer products and can position CAYI as a global product solution partner, not just a manufacturer.
Key Responsibilities
New Customer Development
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Identify, approach, and develop new strategic customers across U.S. markets
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Target key segments including:
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Drinkware and hydration brands
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Outdoor, lifestyle, and wellness brands
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Retail channels (Costco, Target, Walmart, Amazon, REI, etc.)
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Private label and licensed product opportunities
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Promotional and corporate gifting channels
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Build relationships with founders, sourcing leaders, product teams, and decision-makers
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Strategic Account Development
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Build and manage a pipeline from prospecting to commercial conversion
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Develop target account strategies and outreach plans
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Identify customer needs and position CAYI’s capabilities effectively
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Lead meetings, presentations, sample coordination, and quotations
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Convert opportunities into product development projects and purchase orders
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Market & Customer Intelligence
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Track industry trends, product launches, and competitor activity
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Monitor retail channels and consumer behavior trends
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Identify emerging brands and growth opportunities
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Translate insights into actionable business strategies
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Solution Selling
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Position CAYI as a value-driven global partner
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Sell based on innovation, capability, and service—not just price
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Support product and business solution development for clients
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Cross-Functional Collaboration
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Partner with global teams across the U.S., China, and Vietnam
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Ensure customer requirements are translated into execution plans
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Support product development and order fulfillment processes
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Sales Pipeline & Reporting
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Maintain a disciplined and active sales pipeline
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Provide regular updates, forecasts, and reporting to leadership
Travel Requirement
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This position requires regular travel based on business needs, including visits to company locations, vendors, and/or other business-related activities.
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Work Arrangement: This role is primarily onsite when not traveling. The position requires approximately 70% travel, including 50% domestic (U.S.) and 20% international travel.
Requirements:
Background expectation
Education
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Bachelor’s degree in Business, Marketing, or related field preferred
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Experience
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5+ years of experience in:
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Business development
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Strategic account management
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B2B sales (consumer products, manufacturing, or related industries)
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Proven success in developing new customers and growing accounts
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Experience with retail channels, brand owners, or sourcing organizations
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Skills
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Strong new business development and relationship-building skills
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Ability to engage and influence decision-makers
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Strong negotiation and commercial acumen
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Understanding of product development, sourcing, and manufacturing processes
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Ability to manage complex sales cycles from lead generation to close
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Strong communication and presentation skills
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Additional Qualifications
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Experience in drinkware, consumer goods, outdoor/lifestyle products, or similar industries preferred
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Familiarity with retail channels (Costco, Target, Walmart, Amazon, etc.) strongly preferred
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Ability to work independently while coordinating with global teams
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Willingness to travel for customer meetings, trade shows, and business development
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English required; additional languages are a plus
