We are seeking an entrepreneurial, hands-on General Manager to lead the end-to-end operations of our national frozen food e-commerce business. This role owns the P&L, oversees perishable supply chain and fulfillment, drives digital growth, and ensures every customer receives the premium Gibsons experience. You will scale a fast-growing D2C channel while building the operational foundation for long-term success. Responsible for ensuring the successful delivery of the Gibsons Restaurant Group’s philosophy, which is based upon four distinct core beliefs: Hospitality, Quality, Value and Family.
Essential Duties and Responsibilities:
Operations & Fulfillment
- Oversee daily order flow and 3PL fulfillment, ensuring high pick-and-pack accuracy and reliable nationwide FedEx delivery
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Maintain cold-chain integrity, packaging standards, and on-time shipping performance
P&L & Financial Management
- Own revenue, margin, and cost structure for the e-commerce business
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Manage high-variable-cost levers including shipping, dry ice/insulation, and food cost
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Partner with marketing on pricing, promotions, and contribution margin optimization
Food Safety & Compliance
- Ensure all operations meet FDA/USDA and local regulatory standards
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Oversee hygiene protocols, expiration tracking, and supplier compliance
Digital Growth & Customer Experience
- Collaborate with marketing to optimize Shopify/ShipStation workflows, conversion rates, and CAC
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Improve customer experience across ordering, delivery, and support touchpoints
Inventory & Procurement
- Manage inventory levels with suppliers, including imported goods and seasonal demand spikes
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Forecast demand and maintain stock availability during peak periods
Technology & Systems
- Oversee integrations between Shopify, ERP, and WMS platforms
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Identify opportunities to automate workflows and improve operational visibility
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Google Suite knowledge required
Sales & Account Growth
- Manage daily website sales performance
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Expand corporate gifting and B2B account opportunities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 7 years in operations management, including 3 years in perishable or food e-commerce (meal kits, specialty grocery, D2C food brands)
- Strong understanding of cold-chain logistics and national carriers (FedEx, UPS, regional couriers)
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Data-driven mindset with experience analyzing AOV, LTV, CAC, and fulfillment KPIs
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Leadership experience across operations, customer service, and digital teams
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Entrepreneurial, proactive, and comfortable owning outcomes in a fast-moving environment
Job Demands and Conditions Analysis
O = Occasional, less than 1 time per week F = Frequent, from 1/3 to 2/3rds of the time
S = Some, less than 1/3 of the time C = Consistent, more than 2/3rds of the time
Blank = not required
ENVIRONMENTAL
REQUIREMENTS
Driving cars/ light trucks
Driving heavy trucks/ vans
Work with acids, corrosives
Operating forklifts, stackers
Operating power hand tools
