We are seeking a Marketing Specialist to support digital marketing initiatives across multiple brands and websites. This role will focus on website management, SEO, digital campaigns, and content development to drive brand visibility and lead generation.
The ideal candidate has hands-on experience with WordPress, SEO, Adobe Creative Suite, and managing marketing efforts across multiple brands or websites. Experience in healthcare or behavioral health, as well as in startup or fast-growing environments, is strongly preferred.
This position works closely with the Marketing Director to execute marketing strategies and campaigns. While direction is collaborative, the Marketing Specialist should be comfortable owning projects, managing priorities, and executing independently within a small, flexible team environment.________________________________________ Key Responsibilities
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Manage and update company websites using WordPress
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Implement SEO best practices to improve search rankings and organic traffic
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Optimize website content, metadata, and technical SEO elements
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Develop and maintain SEOfocused blog and landing page content
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Monitor website performance and recommend improvements
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Assist in managing and maintaining multiple websites across several brands
Digital Marketing & Campaign Execution
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Support the planning and execution of digital marketing campaigns
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Plan and manage paid social media campaigns (Meta and other social platforms) to support lead generation and brand awareness
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Assist in developing campaign strategies, creative assets, and targeting
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Monitor campaign performance and optimize campaigns based on results
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Coordinate campaign timelines and deliverables
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Create and edit marketing content for websites, blogs, email campaigns, and marketing materials
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Develop digital marketing assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
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Ensure messaging and design remain consistent across multiple brands
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Collaborate with internal teams to develop marketing assets and campaign messaging
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Track website traffic, keyword rankings, and campaign performance
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Assist in preparing marketing performance reports
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Identify opportunities to improve marketing performance and digital engagement
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Support marketing initiatives across multiple brands and service lines
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Help ensure brand consistency across marketing channels
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Conduct competitor and industry research to support marketing strategy
________________________________________Qualifications
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Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
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24 years of marketing experience, preferably in digital marketing
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Experience managing multiple websites or brands simultaneously
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Experience managing websites in WordPress
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Strong understanding of SEO best practices
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Experience using Adobe Creative Suite
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Strong written and verbal communication skills
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Excellent organizational and project management skills
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Experience in healthcare, behavioral health, or medical marketing
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Experience working in a startup or fastgrowing environment
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Experience using Google Analytics, Google Search Console, or similar tools
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Experience managing paid social media advertising campaigns
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Familiarity with email marketing platforms or CRM systems
