The Office of Communications & Marketing at Bryn Mawr College invites applications for a Director of Marketing to serve as the institution’s inaugural lead marketing strategist and a key advisor to senior leadership . The successful candidate will be r esponsible for developing and executing integrated marketing strategies that advance institutional priorities, particularly enrollment growth, brand strength, visibility, reputation, and alumn ae/ i engagement. This role operates with a high degree of autonomy and accountability, overseeing end-to-end campaign strategy, execution, and performance optimization.
Reporting to the Assistant Vice President for Strategic Communications and Media Relations , the Director will collaborate closely with communications and marketing colleagues r esponsible for content generation , creative design, and the College’s website . The role is an advisor and producer of content in a variety of media formats for campus units such as admissions, alumn ae/ i r elations, external relations , and academic leadership . The Director will be responsible for developing and aligning marketing efforts with institutional goals through effective use of data, technology, and creative storytelling.
About the Institution: Since its founding in 1885, Bryn Mawr College has been the preeminent college for women interested in the pursuit of wisdom necessary to challenge the world's expectations. With its pioneering American Collegiate Gothic architecture and picturesque landscape, our campus is recognized as one of the most beautiful in the country. Located less than 15 miles from Philadelphia, and within 2-3 hours of New York City, Baltimore, and Washington, DC, Bryn Mawr’s location offers easy access to public transportation and endless recreation, dining, retail, and cultural activities.
Schedule & Benefits: Bryn Mawr is committed to building and sustaining a campus community where faculty and staff can thrive. The College offers competitive salaries and excellent benefits . This full-time staff position offers an anticipated schedule of 35 hours per week and is eligible for 22 days of vacation per year, three days personal leave, generous holiday time (including an extended winter break between Christmas Eve and New Year’s Day), sick leave, short- and long-term disability, life insurance, medical, dental, and vision, retirement, paid parental leave, tuition opportunities, and more. Waiting periods may apply.
Characteristic Responsibilities :
Campaign Development & Execution
Content & Channel Strategy
C reate compelling, audience-centered content across channels, including digital, social media, web, email, video, and print .
Write , edit , and proofread compelling marketing copy for various platforms, tailor ing messaging to target audiences ; write both long- and short-form stories; and ensure excellent command of grammar and style.
Data, Analytics & Performance Optimization
Stakeholder Collaboration
Inclusion , Mission and Reputation
