We're looking for a performance-driven digital marketer who can own paid and organic channels end-to-end. The right person understands not just how to run Meta campaigns, but why they work — from auction mechanics to signal quality — and can translate that into measurable revenue growth.
Responsibilities
- Build and manage full-funnel Meta campaigns across Facebook and Instagram — prospecting, retargeting, and retention — with a clear understanding of campaign objectives, bid strategies, and audience architecture
- Diagnose and respond to Meta delivery issues including audience saturation, creative fatigue, and iOS signal loss; implement and maintain Conversions API (CAPI) alongside the Meta Pixel
- Develop and test creative hypotheses (hooks, formats, copy angles) using structured A/B and multivariate tests; use Meta's creative reporting tools to identify winning patterns
- Understand Meta's attribution models, including click vs. view windows and cross-channel attribution, and communicate their implications to stakeholders
- Plan and execute Google Ads campaigns (Search, Display, Performance Max); manage keyword strategy, bidding, and Quality Score optimization
- Monitor budget pacing, across channels; flag anomalies and recommend spend reallocation
- Stay current on Meta algorithm updates, policy changes, and ad product releases; proactively adapt strategies accordingly
Required skills
- 2–5 years of hands-on paid social experience with demonstrable ownership of Meta Ads Manager accounts (not just supporting a senior manager)
- Deep understanding of Meta's ad auction, delivery system, and optimization signals — able to explain why a campaign underdelivers or overspends
- Experience with Conversions API (CAPI) setup and event matching quality; understands the impact of signal degradation post-iOS 14
- Proficiency in Meta's audience tools: Custom Audiences, Lookalikes, Advantage+ audiences, and exclusion logic
- Google Ads experience across all campaign types (Search, Display, Shopping, or PMax)
- Comfortable in Google Analytics 4: event tracking, funnel analysis, attribution exploration
- Strong analytical thinking — can move from raw data to a clear, prioritized recommendation
- Excellent written communication; can brief a creative team and present results to non-technical stakeholders
Job Types: Part-time, Contract
Pay: $25.00 - $35.00 per hour
Benefits:
- Flexible schedule
- Professional development assistance
Experience:
- Google Marketing Platform: 3 years (Required)
Work Location: Remote
