Job ID: 2018664
Career Area: Sales & Marketing
Position Type: Salaried
Location: Headquarters & Technology Center – Auburn Hills
48326, US
Date Posted: June 9, 2026
Brand: FCA Group
Connected Vehicle GTM Marketing Manager– Software Business Unit NA
About the Role:
The Connected Vehicle Go-to-Market (GTM) Marketing Manager drives end-to-end go-to-market marketing strategy for connected vehicle software products, ensuring consistent, scalable, and customer-focused promotion across North America. Serve as the central connector between product, marketing, and brand teams to translate complex features into clear, compelling value propositions.
This role ensures that all marketing teams have seamless access to standardized, high-quality assets that communicate the benefits of connected services enabling:
- Enhanced consumer awareness and engagement
- Consistent messaging across brand channels and touchpoints
- Efficient deployment of new connected features in marketing campaigns
Key Responsibilities:
Go-to-Market (GTM) Execution
- Attends all software product GTM meetings through the lens of marketing
- Leads the execution of go-to-market marketing plans for new product launches, ensuring coordination across product, sales and support teams
- Creates impactful product positioning, messaging and promotional materials
Collaboration Across Teams
- Work directly with NA vehicle brand product and marketing teams (e.g., Chrysler, Dodge, Jeep®, Ram, Fiat® and Alfa Romeo) to understand brand-specific needs and customer engagement strategies
- Algin feature messaging and marketing campaigns with connected vehicle initiatives to ensure a unified customer value proposition across brands
Feature Asset Toolbox Development
- Curate and maintain a centralized repository of digital and marketing assets:
- Feature descriptions and technical summaries (e.g. Digital Key, Hands Free Active Driving Assist, AppMarket, Remote Operations)
- Visual and video content, such as demo clips or in-vehicle walkthroughs
- Ensure assets are formatted for multiple channels, including CRM platforms, websites, apps, digital showrooms and in-car interfaces
Multi-Channel Marketing Integration
- Ensure that feature assets are effectively deployed across all digital and traditional marketing channels, including email campaigns, social media, paid search, and website content
- Requires understanding channel-specific requirements and optimizing assets for engagement and conversion
Execution and Project Management
- Manage multiple projects, prioritize requests from brand teams, and ensure timely delivery of marketing assets
EOE/Disability/Veteran
At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
Our benefits reflects the STELLANTIS commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.
As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.
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