1. Digital Strategy Development:
- Develop and articulate a forward-looking digital strategy that aligns with our business goals and encompasses various digital channels, including social media, web, email, and more
- Identify opportunities to leverage emerging technologies and trends to enhance our digital presence
2. Digital Campaign Management:
- Lead the planning, execution, and optimization of integrated digital marketing campaigns that drive traffic, engagement, conversions, and brand awareness
- Collaborate with cross-functional teams to ensure campaign alignment and consistency
3. Team Leadership:
- Manage and mentor a team of digital professionals, providing guidance, feedback, and opportunities for professional development
- Foster a collaborative and innovative team culture that encourages creativity and continuous improvement
4. Digital Performance Analysis:
- Monitor and analyze key digital metrics and KPIs to measure the effectiveness of campaigns and strategies
- Use data insights to refine strategies, optimize campaigns, and demonstrate ROI to stakeholders
5. Website and Content Management:
- Oversee the development, maintenance, and optimization of our digital properties, including websites and landing pages
- Ensure that digital content is engaging, relevant, and aligned with brand messaging
6. SEO and SEM Strategy:
- Develop and execute SEO and SEM strategies to improve organic search rankings, increase website traffic, and drive qualified leads
- Stay updated on search engine algorithms and best practices
7. Digital Partnerships:
- Identify and establish partnerships with digital platforms, influencers, and publishers to amplify our brand reach and engage target audiences
8. Budget Management:
- Manage the digital marketing budget, allocating resources effectively to maximize campaign impact and ROI
9. Stakeholder Communication:
- Collaborate with executive leadership and cross-functional teams to provide updates on digital initiatives, performance, and future plans
Salary Range
$140,000 – $160,000
That’s Nice, LLC is an Equal Opportunity Employer that does not discriminate based on actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state, or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
That’s Nice is a New York-based dedicated pharmaceutical services agency with 90+ staff and 27 years’ experience serving more than 200 life science clients across the U.S., EU, and Asia.
